Information about Yellow Kid

The Yellow Kid emerged as the lead character in Hogan's Alley drawn by Richard F. Outcault, which became one of the first Sunday supplement comic strips in an American newspaper although its graphical layout had already been thoroughly established in political and other entertainment cartoons.^[1] The Yellow Kid was a bald, snaggle-toothed child with a goofy grin in a yellow nightshirt who hung around in a ghetto alley filled with equally odd characters, mostly other children. The kid wontedly spoke in a ragged, peculiar ghetto argot printed on his shirt, a device meant to lampoon advertising billboards.

Publication

Outcault drew four black and white, highly detailed single panel Hogan's Alley cartoons for Truth magazine in 1894 and 1895. The character which would later become the Yellow Kid had a minor supporting role in these panels. The fourth cartoon, Fourth Ward Brownies, was reprinted on 17 February 1895 in Joseph Pulitzer's New York World where Outcault worked as a technical drawing artist. The World published a new Hogan's Alley cartoon less than a month later and this was followed by the strip's first colour printing on 5 May 1895.^[2] Hogan's Alley gradually became a full page Sunday colour cartoon with the Yellow Kid as its lead character. The strip has been described as "...a turn-of-the-century theater of the city, in which class and racial tensions of the new urban, consumerist environment were acted out by a mischievous group of New York City kids from the wrong side of the tracks."^[3] The Yellow Kid's head was drawn wholly shaved as if having been recently ridden of lice, a common sight among children in New York's tenement ghettos at the time. His nightshirt, a hand-me-down from an older sister, was pale blue or tan in the first colour strips.^[4] The Yellow Kid's image was an early example of lucrative merchandizing and appeared on mass market retail objects in the greater New York City area such as "billboards, buttons, cigarette packs, cigars, cracker tins, ladies’ fans, matchbooks, postcards, chewing gum cards, toys, whiskey and many other products."^[5]

In 1896 Outcault was hired away to William Randolph Hearst's New York Journal American where he drew the Yellow Kid in a new full page colour strip called McFadden's Row of Flats which was significantly violent and even vulgar compared to his first panels for Truth magazine. Pulitzer, who had retained the copyright to Hogan's Alley, hired George Luks to continue drawing the original (and now less popular) version of the strip for the World and hence the Yellow Kid appeared simultaneously in two competing papers for about a year. The term yellow journalism (sensationalism and profit as priorities in journalism), used to describe the editorial practices of both Pulitzer's World and Hearst's Journal American, was a contraction of yellow kid journalism.^[6][7]

With the Yellow Kid's merchandizing success as an advertising icon the strip came to represent the crass commercial world it had originally lampooned and publication stopped abruptly after only three years. Moreover, Outcault may have lost interest in the character when he realized he couldn't retain exclusive commercial control over it.^[8] Both versions ended in 1898.

In a 1902 interview Outcault remarked, "The Yellow Kid was not an individual but a type. When I used to go about the slums on newspaper assignments I would encounter him often, wandering out of doorways or sitting down on dirty doorsteps. I always loved the Kid. He had a sweet character and a sunny disposition, and was generous to a fault. Malice, envy or selfishness were not traits of his, and he never lost his temper."

The Yellow Kid appeared now and then in Outcault's later cartoon strips, most notably Buster Brown.^[9]

Word balloons

Word balloons containing characters' speech had appeared in political cartoons since at least the 18th century, including some published by Benjamin Franklin.^[10] Their origins can be traced back to speech scrolls, painted ribbons of paper which trailed from the mouths of speaking subjects, depicting their words. These were in common European use by the early 16th century and similar devices had appeared in Mayan art between 600 and 900 CE. Outcault's word balloons in the Yellow Kid influenced their basic appearance and use in subsequent comic strips.

References

See also

• Alfred E. Neuman
• Max and Moritz
• The Little Bears
• Ally Sloper
• The Adventures of Obadiah Oldbuck

External links

• The R. F. Outcault Society's Yellow Kid Site
• A detailed article explaining the origin, content, popularity and history of The Yellow Kid
• Yellow Kid Pinbacks
• "The Kid From Hogan's Alley" by John Canemaker, New York Times Book Review