White Paper

Information about White Paper

A white paper is an authoritative report. White papers are used to educate customers, collect leads for a company or help people make decisions. They can also be a government report outlining policy.

Government papers

In the Commonwealth of Nations, "white paper" is an informal name for a parliamentary paper enunciating government policy; in the United Kingdom these are mostly issued as "Command papers". White papers are issued by the government and lay out policy, or proposed action, on a topic of current concern. Although a white paper may on occasion be a consultation as to the details of new legislation, it does signify a clear intention on the part of a government to pass new law. By contrast, green papers, which are issued much more frequently, are more open-ended. These green papers, also known as consultation documents, may merely propose a strategy to be implemented in the details of other legislation or they may set out proposals on which the government wishes to obtain public views and opinion.

White papers published by the European Commission are documents containing proposals for European Union action in a specific area. They sometimes follow a green paper released to launch a public consultation process.

As examples see the following:

Churchill White Paper, 1922 http://www.yale.edu/lawweb/avalon/mideast/brwh1922.htm (10 June 1922, United Kingdom)
White Paper of 1939 calling for the creation of a unified Palestinian State and a limited Jewish immigration and ability to purchase land.
White Paper on Full Employment (1945, Commonwealth of Australia)

Commercial white papers

More recently, the term white paper has also come to refer to documents that argue non-governmental positions as well. For example, many white papers today expose the benefits of particular technologies and products. These types of white papers are almost always marketing communications documents and are designed to promote a specific company's solutions or products as it relates to the issue or topic examined. As a marketing tool, it is important to note that these papers will always highlight information favorable to the company authoring or sponsoring the paper while minimizing any negative aspects related to the company's involvement with the issue, product or technology. Today the commercial white paper is the most common type of white paper. Such white papers are often used to generate sales leads, establish thought leadership, or educate customers - this is quite different from the original use of white papers.

Examples of commercial white papers:

Windows 2000 Kerberos Authentication (9 July 1999, Microsoft)
Motorola Push-to-Talk (22 April 2004, Motorola)
Availl WAFS/CDP

White paper production

Because of their persuasive nature, white papers should be carefully crafted to avoid the perception of salesmanship. This can be easily accomplished by inserting key educational content that is relevant to the intended readers. White papers should begin by focusing on the needs of readers, rather than the specific solution suggested by the paper's sponsor. The book Writing White Papers explains, "leading with problems or needs early in your white paper is a very powerful method to gain the interest of your readers." Typical content for a white paper might include:

Market Drivers
Problem Development
Historical Overviews
A Generic Introduction to the Solution
Benefits
What to Look for in an Ideal Solution

Famous white papers

White Paper on Defence (1964) merged the Canadian military into one unified command structure
In Place of Strife (1969)
The White Paper to abolish the Indian Act in Canada and recognize First Nations as the same as other minorities in Canada, rather than a distinct group (1969, cancelled in 1971)
If Japan can... Why can't we? (1980), introducing the methods of W. Edwards Deming to American managers.
1966 Defence White Paper - cancelled new British aircraft carriers and the BAC TSR-2 aircraft

References

White paper EU glossary
Stelzner's White Paper on White Papers

Events

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White Paper of 1939, also known as the MacDonald White Paper after Malcolm MacDonald, the British Colonial Secretary who presided over it, was a policy paper issued by the British government under Neville Chamberlain in which the idea of partitioning the Mandate for
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The White Paper Full Employment in Australia was the defining document of economic policy in Australia for the 30 years between 1945 and 1975. For the first time, the Australian government accepted an obligation to guarantee full employment and to intervene as necessary to
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Aspinwall Classification System (Leo Aspinwall, 1958) classifies and rates products based on five variables:

Replacement rate (How frequently is the product repurchased?)
Gross margin (How much profit is obtained from each product?)

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Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales
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The White Paper on Defence is a white paper of the Canadian government which was tabled on March 26, 1964. The white paper was responsible under Paul Theodore Hellyer and Louis-Joseph-Lucien Cardin. It led to the unification of the Canadian military on February 1, 1968.
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19th century - 20th century - 21st century
1930s 1940s 1950s - 1960s - 1970s 1980s 1990s
1961 1962 1963 - 1964 - 1965 1966 1967

Also Nintendo emulator: 1964 (emulator).

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The Canadian Forces (CF) (French: Forces canadiennes (FC)) are the unified armed forces of Canada, governed by the National Defence Act, which states: "The Canadian Forces are the armed forces of Her Majesty raised by Canada and consist of one Service called
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In Place of Strife (Cmnd 3888) was a UK Government white paper written in 1969. It was a proposed act to curb the power of trade unions in the United Kingdom, but was never passed into law.
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19th century - 20th century - 21st century
1930s 1940s 1950s - 1960s - 1970s 1980s 1990s
1966 1967 1968 - 1969 - 1970 1971 1972

Also:

*:1969 (number)

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The 1969 White Paper was a Canadian policy document in which Minister of Indian Affairs, Jean Chrétien, proposed the abolition of the Indian Act of Canada, the rejection of land claims, and the assimilation of First Nations people into the Canadian population with the status of
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The Indian Act ("An Act respecting Indians"), R.S., 1985, c. I-5, is Canadian statute that concerns registered Indians (that is, First Nations peoples of Canada), their bands, and the system of Indian reserves.
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First Nations is a Canadian term of ethnicity which refers to the aboriginal peoples located in what is now Canada, and their descendants who are neither Inuit nor Métis. Lest the descriptive First Nations imply the only First Peoples, it is important to recognize that the Inuit
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19th century - 20th century - 21st century
1930s 1940s 1950s - 1960s - 1970s 1980s 1990s
1966 1967 1968 - 1969 - 1970 1971 1972

Also:

*:1969 (number)

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19th century - 20th century - 21st century
1940s 1950s 1960s - 1970s - 1980s 1990s 2000s
1968 1969 1970 - 1971 - 1972 1973 1974

Year 1971 (MCMLXXI
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If Japan can... Why can't we? was a white paper broadcast by NBC in 1980, credited with beginning the Quality Revolution and introducing the methods of W. Edwards Deming to American managers (producer: Clare Crawford-Mason [1] , reporter: Lloyd Dobyns [2]
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19th century - 20th century - 21st century
1950s 1960s 1970s - 1980s - 1990s 2000s 2010s
1977 1978 1979 - 1980 - 1981 1982 1983

Year 1980 (MCMLXXX
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William Edwards Deming (October 14, 1900–December 20, 1993) was an American statistician, college professor, author, lecturer, and consultant. Deming is widely credited with improving production in the United States during World War II, although he is perhaps best known for
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The 1966 Defence White Paper was a major review of the United Kingdom's defence policy brought about by the Labour Party government under the Prime Minister Harold Wilson. The main author was the then Secretary of State for Defence Denis Healey.
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Type Tactical Strike/Reconnaissance
Manufacturer British Aircraft Corporation
Maiden flight 27 September 1964
Number built 3 The BAC TSR-2
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White Paper

Information about White Paper

Government papers

Commercial white papers

White paper production

Famous white papers

References

See also

Events