Information about Sponsorship
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To sponsor something is to support an event, activity, person, or organization financially or through the provision of products or services. A sponsor is the individual or group that provides the support, similar to a benefactor.
Sponsorship may be an arrangement to exchange advertising for the responsibility of funding a popular event or entity. For example, a corporate entity may provide equipment for a famous athlete or sports team in exchange for brand recognition. The sponsor earns popularity this way while the sponsored can save a lot of money. This type of sponsorship, known as cause-related, is prominent in the sports, arts, media and charity sectors.
When commercial radio stations began broadcasting in the early 1920s, the programs were aired without advertising. Many radio stations were established by radio equipment manufacturers and retailers and programming was provided to sell radio transmitters and receivers. This led to a system where radio and television programs were financed by selling sponsorship rights to businesses. Eventually, the broadcasters began selling smaller blocks of advertising time to several businesses.
Sponsorship is also becoming increasingly important in education. Many companies want their logo on sponsored equipment in return. Formula One teams relied on the income from tobacco advertising. Other types of sponsorships revolve around companies paying for parts of television broadcasts and sporting events which bear their name. For example college bowl games now contain the name of their sponsor such as the Tostito's Fiesta Bowl.
Many times a company's motives for sponsorship are altruistic in order to create goodwill in the community which increases their good reputation. However, sponsorship is more commonly used to derive benefit from the associations created for a company's brand(s) or image as a result of the sponsorship.
People may sponsor an individual or group of people to undertake a fundraising task, usually for a charity or other cause requiring funding.
Sponsorship belongs to the promotional tool of Marketing.
In Japan, sponsorship is prevalent in television, as evidenced by each Japanese television series (after its opening sequence, its ending and subsequent episode preview).
US naval craft are sponsored before they are launched by a prominent female personage.
See also
- Donation
- Cause marketing
- Ambush marketing
- Sports marketing
- Sustaining Program
- European Sponsorship Association
This article is about the legal term. For the computer game, see Benefactor (computer game). For the play, see Benefactors (play).
A benefactor is a person or other entity providing money or other benefits to another; the person receiving them is
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Business law
Business organizations
Basic forms:
Sole proprietorship
Corporation
Partnership
(General · Limited · LLP)
Cooperative
USA:
Business trust · LLC · LLLP
Delaware corporation
Nevada corporation
UK/Commonwealth:
Limited company
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Business organizations
Basic forms:
Sole proprietorship
Corporation
Partnership
(General · Limited · LLP)
Cooperative
USA:
Business trust · LLC · LLLP
Delaware corporation
Nevada corporation
UK/Commonwealth:
Limited company
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A brand includes a name, logo, slogan, and/or design scheme associated with a product or service. Brand recognition and other reactions are created by the use of the product or service and through the influence of advertising, design, and media commentary.
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Cause marketing or cause-related marketing refers to a type of marketing involving the cooperative efforts of a "for profit" business and a non-profit organization for mutual benefit.
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Sustaining program is a term used in the United States broadcasting industry for a program which does not have commercial sponsorship or advertising. This term was common in the early days of radio, but has become unfamiliar, due to the nearly universal use of commercial
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logo (from the Greek λογότυπος = logotipos) is a graphical element, symbol, or icon that, together with its logotype (which is set in a unique typeface or arranged in a particular way) form a trademark or brand.
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Category Single seaters
Country or region International
Inaugural season 1950[1]
Drivers 22
Teams 11
Engine suppliers 6
Drivers' champion Fernando Alonso
Official website formula1.
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Country or region International
Inaugural season 1950[1]
Drivers 22
Teams 11
Engine suppliers 6
Drivers' champion Fernando Alonso
Official website formula1.
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Tobacco advertising is the promotion of tobacco use (typically cigarette smoking) by the tobacco industry through a variety of media. The tobacco industry also commonly uses sponsorship, particularly of sporting events.
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A brand includes a name, logo, slogan, and/or design scheme associated with a product or service. Brand recognition and other reactions are created by the use of the product or service and through the influence of advertising, design, and media commentary.
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charitable organization (also known as a charity) is an organization with charitable purposes only. Trusts, foundations, unincorporated associations and in some jurisdictions specific types of companies, may be established for a charitable purpose or may acquire such purpose
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Promotion is one of the four key aspects of the marketing mix. The other three elements are product management, pricing, and distribution. Promotion involves disseminating information about a product, product line, brand, or company.
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Marketing is a social process which satisfies consumers' wants. The term includes advertising, distribution and selling of a product or service. It is also concerned with anticipating the customers' future needs and wants, often through market research.
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Us is a pronoun in the English language, the objective form of we.
US (capitalized) is an alternative of the abbreviation U.S. which generally refers to the United States of America.
US , U.S.
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US (capitalized) is an alternative of the abbreviation U.S. which generally refers to the United States of America.
US , U.S.
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navy is the branch of a country's military forces principally designated for naval warfare and amphibious warfare (marines) namely lake- or ocean-borne combat operations and related functions.
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Donation is a gift to a fund or cause, typically for charitable reasons. A donation may take various forms, including cash, services, clothing, toys, food, accommodation, blood or new or used items. Charitable gifts of goods or services are also called gifts in kind.
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Cause marketing or cause-related marketing refers to a type of marketing involving the cooperative efforts of a "for profit" business and a non-profit organization for mutual benefit.
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Ambush marketing is the name given by an event proprietor to any marketing campaign which takes place around the event but does not involve payment of a sponsorship fee to the event.
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Sport marketing (or "sports marketing" in the US) (1) the specific application of marketing principles and processes to sport products (e.g., teams, leagues, events, etc.) and (2) the the marketing of non-sports products (e.g., cigarettes, beer, long-distance phone service, etc.
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Sustaining program is a term used in the United States broadcasting industry for a program which does not have commercial sponsorship or advertising. This term was common in the early days of radio, but has become unfamiliar, due to the nearly universal use of commercial
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The European Sponsorship Association (ESA) represents those involved in sponsorship across Europe.
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History
The European Sponsorship Association was formed in October 2003 by the merger of two bodies, the European Sponsorship Consultants Association and the Institute for..... Click the link for more information.
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