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Social media is an umbrella term, defining all of the activities that come together in a utility that uses multiple communication mediums’ of words, pictures, or videos to create visual displays, picture-sharing opportunities, connection points, and the creation of personal meaning and community building opportunities.

Social media uses the “wisdom of crowds” to connect information in a collaborative manner. Social media can take many different forms, including message boards, weblogs,wikis, podcasts,pictures, and video. Technologies such as blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, group creation, and voice over IP, to name a few. Examples of social media applications are Google (reference, social networking), Wikipedia (reference), MySpace (social networking), Facebook(social networking), iTunes (personal music), YouTube (social networking and video sharing), Second Life (virtual reality), and Flickr (photo sharing).

Distinction from traditional media

Social media has a number of characteristics that make it fundamentally different from traditional media such as newspapers, television, books, and radio. Social media does not have a finite limit: there are no set number of pages or hours. The audience can participate in social media by adding comments or even editing the stories themselves. Content in social media can take the form of text, graphics, audio or video. Different formats can be mixed. Social media is typically available via feeds, enabling users to subscribe via feed readers, and allowing other publishers to create mashups.[1]

Social Media is a term that is used for a broad spectrum of topics, and has several different connotations, however in the context of internet marketing, Social Media refers to a collective group of web properties that are primarily driven by the users. For example, blogs, discussion boards, vlogs, video sharing sites and dating sites. Social Media Optimization (SMO) is the process of trying to get one's content more widely distributed across multiple Social Media networks.

There are two sides to Social Media, the first side is known as SMO as stated above. This refers to on-page tactics that a webmaster can do to improve their website for the age of social media. Such optimisation includes adding links to services such as Digg, Reddit and Del.icio.us so that their pages can be easily 'saved and submitted' to and for these services.

Social Media Marketing on the other hand is the off-page characteristics of Social Media. This includes writing content that is remarkable, unique and news-worthy. Marketing this content can be done by trying to get the content 'popular' on the services mentioned or even creating a video that is likely to be viral on the likes of Youtube and other video sites. Social Media is about being social so this off-page work can include getting involved in other similar blogs, forums and niche communities.

Examples

A few prominent examples of social media applications are

See also

References

1. ^ What is social media?. scobleizer.com (Feb 15, 2007). Retrieved on 2007-08-30.
Internet forum is a web application for holding discussions and posting user generated content. Internet forums are also commonly referred to as web forums, message boards, discussion boards, (electronic) discussion groups, discussion forums,
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blog (a portmanteau of web log) is a website where entries are written in chronological order and commonly displayed in reverse chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.
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A podcast is a digital media file, or a related collection of such files, which is distributed over the Internet using syndication feeds for playback on portable media players and personal computers.
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blog (a portmanteau of web log) is a website where entries are written in chronological order and commonly displayed in reverse chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.
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Video clips are short clips of video, usually part of a longer piece.

Video clips in digital format are often found on the internet where the massive influx of new video clips during 2006 was hailed as a new phenomenon having a profound impact on both the internet and other
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E-mail (short for electronic mail; often also abbreviated as e-mail, email or simply mail) is a store and forward method of composing, sending, storing, and receiving messages over electronic communication systems.
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Instant messaging (IM) is a form of real-time communication between two or more people based on typed text. The text is conveyed via computers connected over a network such as the Internet.
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Voice over Internet Protocol, also called VoIP, IP Telephony, Internet telephony, Broadband telephony, Broadband Phone and Voice over Broadband is the routing of voice conversations over the Internet or through any other IP-based network.
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Google Inc.

Public (NASDAQ:  GOOG ), (LSE:  GGEA )
Founded Menlo Park, California (September 7 1998[1])
Headquarters Mountain View, California, USA

Key people Eric E.
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Facebook, Inc.

Private
Founded Cambridge, Massachusetts
(February 4 2004)
Headquarters Palo Alto, California

Key people Mark Zuckerberg, Founder and CEO
Dustin Moskovitz, Co-founder and VP of Engineering
Owen Van Natta, COO
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Maintainer: Apple Inc.

OS: Mac OS X (10.3+) , Windows XP, and Vista[1]

Use: Media player
License: Proprietary (freeware)
Website: Apple's Official iTunes Website

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YouTube is a video sharing website where users can upload, view and share video clips. YouTube was created in mid February 2005 by three former PayPal employees.[1]
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Second Life

Software
Linden Lab • libsecondlife • Linden Scripting Language • CopyBot
Society
Residents
Economy
Economy • Businesses and Organizations • Real estate
Related
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Flickr is a photo sharing website and web services suite, and an online community platform, which is generally considered an early example of a Web 2.0 application.
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web feed is a data format used for providing users with frequently updated content. Content distributors syndicate a web feed, thereby allowing users to subscribe to it.
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In computing, a feed aggregator, also known as a feed reader or simply as an aggregator, is client software or a Web application which aggregates syndicated web content such as news headlines, blogs, podcasts, and vlogs in a single location for easy viewing.
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A mashup is a web application that combines data from more than one source into a single integrated tool; a typical example is the use of cartographic data from Google Maps to add location information to real-estate data from Craigslist, thereby creating a new and distinct web
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Facebook, Inc.

Private
Founded Cambridge, Massachusetts
(February 4 2004)
Headquarters Palo Alto, California

Key people Mark Zuckerberg, Founder and CEO
Dustin Moskovitz, Co-founder and VP of Engineering
Owen Van Natta, COO
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Twitter is a free social networking and micro-blogging service that allows users to send "updates" (text-based posts, up to 140 characters long) via SMS, instant messaging, email, to the Twitter website, or an application such as Twitterrific.
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YouTube is a video sharing website where users can upload, view and share video clips. YouTube was created in mid February 2005 by three former PayPal employees.[1]
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Second Life

Software
Linden Lab • libsecondlife • Linden Scripting Language • CopyBot
Society
Residents
Economy
Economy • Businesses and Organizations • Real estate
Related
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Upcoming (formerly known as Upcoming.org) is a social event calendar website that launched in 2003 [1] . It uses iCalendar and XML for content syndication and supports an open API for the submission of event descriptions.
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Digg is a community-based popularity website with an emphasis on technology and science articles, recently expanding to a broader range of categories such as politics and entertainment.
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Reddit is a social news website where users can post links to content on the web. Other users may then vote the posted links up or down, causing them to appear more or less prominently on the reddit home page.
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StumbleUpon is a web browser plugin that allows its users to discover and rate webpages, photos, videos, and news articles. These webpages are typically presented when the user -- known within the community as a Stumbler -- clicks the "Stumble!" button on the browser's toolbar.
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Flickr is a photo sharing website and web services suite, and an online community platform, which is generally considered an early example of a Web 2.0 application.
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This article has been tagged since June 2007.
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Justin.tv, founded in San Francisco by Justin Kan, is a network of diverse channels providing a platform for lifecasting and live video streaming of events online. The original Justin.tv was a single channel that evolved into the Justin.tv network of thousands of diverse channels.
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