Information about Earned Media
Earned media (or free media) is publicity for political campaigns gained through newspaper articles, TV news stories, web news, letters to the editor, op-ed pieces, and "fast polls" on TV and the Internet, as opposed to paid media, which is publicity gained through advertising. Earned media often refers to publicity gained through editorial influence, whereas social media refers to publicity gained through grassroots action, particularly on the Internet.
References
- http://www.nhtsa.dot.gov/people/outreach/SafeSobr/19qp/sect1/page4.html
- http://www.wordspy.com/words/earnedmedia.asp
Publicity is the deliberate attempt to manage the public's perception of a subject. The subjects of publicity include people (for example, politicians and performing artists), goods and services, organizations of all kinds, and works of art or entertainment.
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political campaign is an organized effort which to influence the decision making process within a specific group. In democracies, political campaigns often refer to electoral campaigns, wherein representatives are chosen or referenda are decided.
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Topics in journalism
Professional issues
Ethics & objectivity
Sources & attribution
News & news values
Reporting & writing
Fourth estate • Libel law
Education & books
Other topics
Fields
Advocacy journalism
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Professional issues
Ethics & objectivity
Sources & attribution
News & news values
Reporting & writing
Fourth estate • Libel law
Education & books
Other topics
Fields
Advocacy journalism
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Television (often abbreviated to TV, T.V., or more recently, tv; sometimes called telly, the tube, boob tube, or idiot box in British English) is a widely used telecommunication system for broadcasting and receiving moving pictures
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Internet is a worldwide, publicly accessible series of interconnected computer networks that transmit data by packet switching using the standard Internet Protocol (IP). It is a "network of networks" that consists of millions of smaller domestic, academic, business, and government
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