Information about Demographic Profile
A demographic or demographic profile is a term used in marketing and broadcasting, to describe a demographic grouping or a market segment. This typically involves age bands (as teenagers do not wish to purchase denture fixant), social class bands (as the rich may want different products than middle and poorer classes and may be willing to pay more) and gender (partially because different physical attributes require different hygiene and clothing products, and partially because of the male/female mindsets).
A demographic profile can be used to determine when and where advertising should be placed so as to achieve maximum results. In all such cases, it is important that the advertiser get the most results for their money, and so careful research is done to match the demographic profile of the target market to the demographic profile of the advertising medium.
A good way to figure out the intended demographic of a television show, TV channel, or magazine is to study the ads that accompany it. For example, in the United States the television program The Price is Right most frequently airs from 11 a.m. to Noon. The commercials on it (besides the use of product placement in the show itself) are often for things like arthritis pain relievers and diapers. This indicates that the target demographics are senior citizens and parents with young children, both of which would be home at that time of day and see that show. Another example would be MTV, for it has many ads with digital audio players indicating that the channel is targeted to young adults and teenagers and/or fans of music.
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A demographic profile can be used to determine when and where advertising should be placed so as to achieve maximum results. In all such cases, it is important that the advertiser get the most results for their money, and so careful research is done to match the demographic profile of the target market to the demographic profile of the advertising medium.
A good way to figure out the intended demographic of a television show, TV channel, or magazine is to study the ads that accompany it. For example, in the United States the television program The Price is Right most frequently airs from 11 a.m. to Noon. The commercials on it (besides the use of product placement in the show itself) are often for things like arthritis pain relievers and diapers. This indicates that the target demographics are senior citizens and parents with young children, both of which would be home at that time of day and see that show. Another example would be MTV, for it has many ads with digital audio players indicating that the channel is targeted to young adults and teenagers and/or fans of music.
See also
Marketing is a social process which satisfies consumers' wants. The term includes advertising, distribution and selling of a product or service. It is also concerned with anticipating the customers' future needs and wants, often through market research.
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Broadcasting is the distribution of audio and/or video signals which transmit programs to an audience. The audience may be the general public or a relatively large sub-audience, such as children or young adults.
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A Market segment is a subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs.
Market segmentation
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Market segmentation
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Dentures are prosthetic devices constructed to replace missing teeth, and which are supported by surrounding soft and hard tissues of the oral cavity. Conventional dentures are removable, however there are many different denture designs, some which rely on bonding or clipping onto
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A mindset, in decision theory and general systems theory, refers to a set of assumptions, methods or notations held by one or more people or groups of people which is so established that it creates a powerful incentive within these people or groups to continue to adopt or accept
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This article or section is written like an .
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Target market is, in marketing, the market segment to which a particular product is marketed.
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Please help [ rewrite this article] from a neutral point of view.
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Target market is, in marketing, the market segment to which a particular product is marketed.
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Motto
"In God We Trust" (since 1956)
"E Pluribus Unum" ("From Many, One"; Latin, traditional)
Anthem
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"In God We Trust" (since 1956)
"E Pluribus Unum" ("From Many, One"; Latin, traditional)
Anthem
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The Price Is Right is a television game show format currently owned by the FremantleMedia wing of the RTL Group, originally created by Bob Stewart, former employee of Goodson-Todman Productions in the United States.
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Product placement advertisements are promotional ads placed by marketers using real commercial products and services in media, where the presence of a particular brand is the result of an economic exchange.
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MeSH D001168 Arthritis (from Greek arthro-, joint + -itis, inflammation; plural: arthritides) is a group of conditions where there is damage caused to the joints of the body. Arthritis is the leading cause of disability in people over the age of 55.
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diaper (in North America) or nappy (in Britain, many Commonwealth countries and Ireland) is an absorbent garment worn by individuals who are unable to control their bladder or bowel movements, or who are unable to reach the toilet when needed.
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For the state of being elderly, see .
"Old Age" is a song recorded by the American rock bands Nirvana and Hole. For years, it was known only as a Hole song, first appearing as a B-side on their 1993 single "Beautiful Son," and again on their 1997..... Click the link for more information.
Availability
Satellite
DirecTV Channel 331
Dish Network Channel 160
Cable
Available on many cable systems Check local listings for channels
MTV (Music Television) is an American cable television network based in New York City.
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Satellite
DirecTV Channel 331
Dish Network Channel 160
Cable
Available on many cable systems Check local listings for channels
MTV (Music Television) is an American cable television network based in New York City.
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MP3 player, a digital audio player or "DAP" is a portable, handheld digital music player that stores, organizes and plays MP3 and often other audio files. Most DAPs are powered by rechargeable batteries, some of which are not user replaceable.
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Demographics refers to selected population characteristics as used in government, marketing or opinion research, or the demographic profiles used in such research. (Note the distinction from demography, see below.
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Demography is the statistical study of all populations. It can be a general science that can be applied to any kind of dynamic population, that is, one that changes over time or space (see population dynamics).
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Geodemography includes the application or study of geodemographic classifications for business, social research and public policy but has a longer history in academic research seeking to understand the processes by which settlements (notably, cities) evolve and neighborhoods are
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