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Information about Art Director

The term art director, is an overall title for a variety of similar job functions in advertising, publishing, film and television, the Internet, and video games.

Advertising

Art directors in advertising aren't necessarily the head of an art department although the title may suggest it. In modern advertising practice, they typically work in tandem with a copywriter. Together, the art director and copywriter work on a concept for commercials, print advertisements, and any other advertising medium. Individually, the art director is mostly responsible for the visual look and feel of the creative product, and the copywriter has ultimate responsibility for the product's verbal and textual content. Both are responsible for coming up with big, effective and persuasive ideas. Depending on the competencies of each, they may share tasks that are traditionally designated for one or the other, for instance, an art director may suggest certain wording and a copywriter may suggest a certain aesthetic for a project.

The art director/copywriter tandem is overseen by a creative director. Art directors may also oversee a team of junior designers, image developers and production artists. In a smaller organization the art director may fill these roles as well. In a larger organization, art directors may oversee other art directors in a senior/junior art director relationship.

Film

An art director, in the hierarchical structure of a film art department, works directly below the production designer, and above the set designer and set decorator. A large part of their duties include the administrative aspects of the art department. They are responsible for assigning tasks to personnel, keeping track of the art department budget and scheduling, as well as overall quality control. They are often also a liaison to other departments; especially the construction department. In the past, the art director title was used to denote the head of the art department (hence the Academy Award for Best Art Direction). On the movie Gone with the Wind, David O. Selznick felt that William Cameron Menzies had such a significant role in the look of the film, that the title Art Director was not sufficient, and so he gave Menzies the title of Production Designer. [1] The title has become more common, and now Production Designer is commonly used as the title for the head of the Art Department, although the title actually implies control over every visual aspect of a film, including costumes.

References

1. ^ Preston, Ward (1994). What an Art Director Does. Silman-James Press, 150. ISBN 1-879505-18-5. 

External links

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Film crew
Advertising is paid, one-way communication through a medium in which the sponsor is identified and the message is controlled by the sponsor. Variations include publicity, public relations, etc..
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Publishing is the process of production and dissemination of literature or information – the activity of making information available for public view. In some cases, authors may be their own publishers.
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The film industry consists of the technological and commercial institutions of filmmaking: i.e. film production companies, film studios, cinematography, film production, screenwriting, pre-production, post production, film festivals, distribution; and actors, film directors and
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Television (often abbreviated to TV, T.V., or more recently, tv; sometimes called telly, the tube, boob tube, or idiot box in British English) is a widely used telecommunication system for broadcasting and receiving moving pictures
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Internet is a worldwide, publicly accessible series of interconnected computer networks that transmit data by packet switching using the standard Internet Protocol (IP). It is a "network of networks" that consists of millions of smaller domestic, academic, business, and government
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video game is a game that involves interaction with a user interface to generate visual feedback on a video device.

The word video in video game traditionally refers to a raster display device.
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Advertising is paid, one-way communication through a medium in which the sponsor is identified and the message is controlled by the sponsor. Variations include publicity, public relations, etc..
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Copywriting is the process of writing the words that promote a person, business, opinion, or idea. It may be used as plain text, as a radio or television advertisement, or in a variety of other media.
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A creative director is a position usually found within the advertising, media or entertainment industries, but may be useful in other creative organizations such as web development and software development firms as well.
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A graphic designer (also known as a graphic artist) is a professional within the graphic design and graphic arts industry who assembles together images, typography or motion graphics to create a piece of art.
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This article has been tagged since January 2007.

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A production artist is a technical and often entry level job position in a creative profession. The job title originated at advertising agencies, assigning what was known as paste-up work (now prepress production) to the position.
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hierarchy (in Greek: Ἱεραρχία, derived from ἱερός — hieros, 'sacred', and
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Production designer is a term used in the movie and television industries to refer to the person responsible for the overall look of a filmed event such as films, TV programs, music videos or adverts.
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Scenic design (also known as stage design, set design or production design) is the creation of theatrical scenery. Scenic designers have traditionally come from a variety of artistic backgrounds, but nowadays, generally speaking, they are trained professionals, often with M.F.A.
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A set decorator is in charge of the set dressing on a film set, which includes the furnishings, wallpaper, lighting fixtures, and many of the other objects that will be seen in the film. Props and set dressing often overlap, but are provided by different departments.
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Art department in movie terms means the section of a production's crew concerned with visual artistry. Working under the supervision of the production designer and/or art director, the art department is responsible for arranging the overall look of the film (i.e.
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Human resources is a term in which many organizations describe the combination of traditionally administrative personnel functions with performance management, employee relations and resource planning. The field draws upon concepts developed in Industrial/Organizational Psychology.
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construction is the building or assembly of any infrastructure on a site or sites. Although this may not be thought of as a single activity, in fact construction is a feat of multitasking.
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Academy Award for Best Art Direction recognizes achievement in art direction on a film. The films below are listed with their production year, so the Oscar 2000 for best art direction went to a film from 1999.
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Uncredited:
George Cukor
Sam Wood
Produced by David O. Selznick
Written by Novel:
Margaret Mitchell
Screenplay:
Sidney Howard
Uncredited:
Ben Hecht
David O.
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film crew is a group of people hired by a film company for the purpose of producing a film or motion picture. Crew are distinguished from cast, the actors who appear in front of the camera or provide voices for characters in the film.
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actor, actress, or player (see terminology) is a person who acts in a dramatic production and who works in film, television, theatre, or radio in that capacity.
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An assistant director (AD) is a person who helps the film director in the making of a movie. The duties of an AD include setting the shooting schedule, tracking daily progress against the filming production schedule, arranging logistics, preparing daily call sheets, checking the
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best boy: best boy electric and best boy grip. In the simplest forms, they are assistants to their department heads, the gaffer and the key grip, respectively.
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A boom operator is an assistant of the production sound mixer. The principal responsibility of the boom operator is microphone placement, sometimes using a "fishpole" with a microphone attached to the end and sometimes, when the situation permits, using a "boom" (most often a
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camera operator is a person that operates a film or video camera for the purpose of recording motion to film, video, or a computer storage medium. Camera operators serving in an official capacity in the process of filmmaking may be known variously as a camera operator,
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A CG (computer graphics) Supervisor plays an important role in film and television productions. Their role is to supervise, manage and administer the CGI digital production pipeline for the film or television show and to attend client meetings and conference calls.
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cinematographer is one photographing with a motion picture camera (the art and science of which is known as cinematography). The title is generally equivalent to director of photography
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A clapper loader, second assistant camera (2nd AC) or simply loader, is part of a film crew, whose main functions are that of loading the raw film stock into camera magazines, operating the clapperboard (slate) at the beginning of each take, marking the actors as
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