Information about Wmmr

WMMR
City of license	Philadelphia, Pennsylvania
Broadcast area	Delaware Valley
Branding	"Means More Rock"
First air date	April 20, 1942
Frequency	93.3 (MHz) (Also on HD Radio) 93.3 HD-2 for Live Rock
Format	Active Rock
ERP	16,500 watts
HAAT	264 meters
Class	B
Callsign meaning	W MetroMedia Radio W Means More Rock
Owner	Greater Media
Webcast	Listen Live
Website	www.wmmr.com

WMMR is a rock radio station in Philadelphia, Pennsylvania, broadcasting at 93.3 MHz FM. The station is one of the most recognized rock music stations in the United States.

WMMR is held in high esteem by its listening audience and by many rock music bands and musicians for its influential role and longevity in American rock radio. It is widely recognized as the leading rock station in one of the nation's largest markets.

Rolling Stone magazine, in its annual ranking of best rock music stations, has consistently ranked WMMR among the top such stations in the nation and several times as the best such station.

WMMR tag line

WMMR's tag line, which appears on station advertising and is mentioned periodically by station DJs, is: "93.3 WMMR: Everything That Rocks" and, sometimes, "Philly's First Rock Station", or "MMR Rocks". In the past they have used: "WMMR, the home of rock and roll." as well as "MMR Means More Rock!" They used to go by the slogan "The Big Murmur in the Heartbeat of Philadelphia.". In the 1970s, during its early years as a free form "progressive rock" station the dominant slogan was simply "93-3 WMMR, Philadelphia, The Radio Station." Vintage station IDs with "The Radio Station" slogan can still be heard from time to time on WMMR.

History

WIP-FM was the initial broadcaster at this frequency, starting on April 20, 1942. It simulcast its WIP-AM twin's programming, which was Middle of the road (MOR) music.

The station changed its call letters to WMMR sometime around 1966; they signified the station's owner, MetroMedia Radio. The WMMR call sign had previously belonged to a student radio station at the University of Minnesota.[1] The MOR format was still being used, but with different programming than the AM side, although the AM disc jockeys' announcements were used for both stations.

Beginning in 1968 WMMR began adopting a progressive rock radio format, similar to that of several Metromedia-owned stations including New York's WNEW-FM (these two stations had a close relationship, ran the similar promotions, and sometimes featured each other's disc jockeys on the air) and Cleveland's WMMS. KMET in Los Angeles and KSAN in San Francisco were also part of the Metromedia chain and followed similar paths in the 1960s.

Dave Herman was WMMR's first rock DJ. His show dubbed "The Marconi Experiment" debuted on April 29, 1968. Before Herman's arrival WMMR ran an automated "beautiful music" format during the day featuring programs like Sinatra and Company. The Marconi Experiment was very much an experiment for the station, one that succeeded. The first song played on the show was Flying by The Beatles over the intro of which Herman recited these words: "Arise my heart, and fill your voice with music. For he who shares not dawn with his song, is one of the sons of ever darkness". This was known as the incantation and continued as the regular show open for "The Marconi Experiment" on WMMR.

One of WMMR's most influential disc jockey during the 1970s was Ed Sciaky, who was known for playing and boosting the careers of new artists such as Billy Joel and Yes. Most of all he introduced Bruce Springsteen to Philadelphia, and decades later the city remains one of Springsteen's strongest fan bases and the scenes of many of his best-received concerts. Other alumni include two National Public Radio hosts: David Dye, still a local radio personality and host of the syndicated World Cafe, and Nick Spitzer, now a New Orleans resident and host of American Routes. John Debella was the morning drive disc jockey of most note, while some WMMR jocks such as Dave Herman and Carol Miller would later became more famous on New York stations. Late 1970s morning and midday personality Dick Hungate would in 1981 create and implement the nation's first classic rock format at WYSP, another Philadelphia station.

Pierre Robert

Most notable in WMMR's current lineup is midday (10 a.m.-3p.m.) host Pierre Robert (pronounced 'row-bear'), one of the nation's most influential rock disc jockeys. In November 2006 Robert celebrated his 25th anniversary at the station. He has held the midday airshift for about 20 of those years, starting his stint at WMMR with a brief stay on the overnight shift and spending March 1993 through June 1996 as host of the morning show.

A breakthrough station

Throughout its existence, WMMR has broadcast live rock music shows and interviewed leading rock music stars. In addition to the role it played in expanding the mainstream audience of Bruce Springsteen, Billy Joel and Yes, the station has helped elevate many other leading rock bands. It was one of the first East Coast stations to play acts such as the Grateful Dead, U2, and Van Halen. The station also has featured local, Philadelphia-area rock music acts, such as The Hooters and George Thorogood, helping promote them to national status within the music industry. The station also has heavily promoted the grunge rock band Pearl Jam; at 10pm every night during the week it plays a set of Pearl Jam songs in what the station calls "The Ten Club." While Pearl Jam is known as a Seattle band, WMMR was one of the stations that gave it broad, East Coast exposure and played a role in the band's breakthrough popularity. It is a very popular WMMR segment among listeners.

As with almost all progressive rock radio stations, over time WMMR morphed into an album-oriented rock format, and in the early 1990s leaned towards classic rock. WMMR's current format is simply called Rock. A blend of energetic classic rock and up-tempo current rock. Though more oriented toward the heavier end of the music spectrum today than in its earlier days, WMMR remains true to its heritage, playing new and old music, exposing local music, broadcasting with live, local personalities 24 hours a day and staying heavily involved in the community. As of today, WMMR is an active rock station since January 2007.

Events

WMMR holds annual events and concerts such as...

• The MMRBQ - 2007 holds the first annual concert event featuring Velvet Revolver, Evanescence, and Buckcherry among others.
• MMRBBQ2- September 23rd Three Days Grace , Seether , Breaking Benjamin , Collective Soul and Live
• Thursday Night Rock Show - MMR's Thursday Night Rock Show is held nearly every Thursday at the Philly club Grape Street.
• MMR's Mini Masters - The first ever Mini Masters was held in 2007 at Philly's Electric Factory. A huge mini golf course was set up on the floor of the building and the winning golfer was awarded a new Mini Cooper with $2,500.

Competition

Because the Philadelphia marketplace is the seventh largest in total population in the U.S., and also because the city and its suburbs comprise one of the largest and most passionate rock music regions in the nation, WMMR has typically reported exceptional ratings in its core demographic audience, but several other successful rock and contemporary rap stations also thrive in Philadelphia and its surrounding areas, including:

WYSP

The Philadelphia rock radio landscape changed drastically in the year 2005, when most of the stations that competed with WMMR for listeners changed formats. One of WMMR's primary competitors was WYSP, which broadcasts at 94.1 MHz FM. WYSP played slightly more heavy metal rock music than WMMR, while WMMR prominently featured leading rock, grunge acoustic and heavy metal. In the Philadelphia region, listeners most commonly identify with one or the other station and there has historically been little over-lap.

This has been even more true since 2006, with the departure of Howard Stern from WYSP. WYSP then changed to the hot talk-based Free FM format by parent company CBS Radio, making it less of a head-to-head competitor with WMMR. This made WYSP an all-talk station during the week, although the station still plays rock on the weekends. Though the stations still tend to attract from the same demographic, WYSP's current format means it can no longer properly be considered a competitor of WMMR. Still, at some times, especially during the evening and weekend listening hours, there is a sense of competition. WYSP, for instance features its "Mandatory Metallica" broadcast each weekday evening at 10:00 PM, while WMMR has countered with its "Ten Club" broadcast at the same time, which is a Pearl Jam set, with listeners at that hour forced to choose between a series of popular grunge music songs on WMMR and a series of heavy metal music songs on WYSP by two of Philadelphia's most popular rock bands.

As of 5pm EST September 13, 2007, WYSP converted back to a Rock station. They are retaining the services of Opie and Anthony, and Kidd Chris for the morning and afternoon drive slots.

WZZO

North of Philadelphia, in Bucks County, Montgomery County, and the Lehigh Valley, WMMR competes somewhat with WZZO (commonly known as Z-95), an Allentown, Pennsylvania-based hard rock station with a very strong local following.

Z-95 broadcasts at 95.1 MHz FM and its Nielsen ratings in the young adult and mid-adult ages are commonly the best in the Lehigh Valley.

WPHI: 100.3 The Beat

WPLY, known as Y100, was another competitor to WMMR, but it too disappeared in 2005 when it was replaced at the 100.3 frequency with WPHI. The Preston and Steve Show which occupied the morning drive slot at Y100, and Matt Cord who was the afternoon drive host, joined WMMR when WPLY changed call letters and flipped to an urban format. Rumors of that format flip had circulated for several years in the radio industry. When Preston and Steve announced they were leaving WPLY to do mornings at WMMR, the long rumored format changed soon followed. Matt Cord was picked up by MMR for the 7 p.m. to Midnight slot, replacing Dee Snyder, former Twisted Sister front man turned DJ. After only 11 months of doing the shift via digital ISDN lines from his home in Long Island, New York, Snyder vacated the shift. In a long, on-air goodbye to his listeners Dee said that the show was interfering with his family time.

Radio 104.5

WMMR's new direct competitor is new alternative rock station, WRFF, Radio 104.5, and is a competitor for new music.

WMGK

The station also competes in the Philadelphia marketplace with sister station WMGK, which broadcasts at 102.9 MHz FM. WMGK plays classic rock, though its listening demographic tends to be older than that of WMMR and WYSP.

External links

• WMMR Website
• Listen live to WMMR's streaming audio broadcast.
• Preston & Steve Website (WMMR morning DJs).
• Query the FCC's FM station database for WMMR
• Radio Locator information on WMMR

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