Us (magazine)

Information about Us (magazine)

Us Weekly
Us Weekly (October 29, 2007)
Editor in Chief	Janice Min
Categories	Celebrity
Frequency	Weekly
Circulation	1,850,000 per week^[1] (within the U.S.)
First issue	1977
Company	Wenner Media
Country	United States
Language	English
Website	www.usmagazine.com
ISSN	1529-7497

Us Weekly is a celebrity magazine, originally founded in 1977 by The New York Times Company, and acquired by Wenner Media in 1986. The publication covers topics ranging from celebrity news and style, to the latest trends in fashion, beauty, and entertainment. Along with Jann Wenner, the minds currently in charge of Us Weekly are Editor in Chief Janice Min and Publisher Victoria Lasdon Rose. As of 2007, its circulation is over 1.85 million on average.

Usmagazine.com was launched in the Fall of 2006 and currently gets approximately two million unique visitors per month. In addition to features from the magazine, the site has a breaking celebrity news blog, exclusive photos, red carpet galleries from premieres and events, plus games, videos, quizzes and polls.

Us Weekly has several signature issues each year including the Hot Hollywood special issues, in the Spring and the Fall celebrating young Hollywood; the Best Bodies issue and the Best Makeovers issue.

History

Launched as a bi-monthly publication in 1977, Us Weekly was acquired by Wenner Media in 1986 and is a part of the Wenner Media LLC publishing company that includes Rolling Stone and Men’s Journal.

In 1999, the company announced plans to shift the US publication schedule from monthly to weekly. The move was a response to several market forces, including the success of Time, Inc.’s Entertainment Weekly and People magazines. Jann Wenner expressed his intention to keep US ‘celebrity-friendly’ in contrast with the more gossipy character of its competitors. He explained to the New York Times: “We will be nice to celebrities. A lot of my friends are in the entertainment business.?

The magazine changed from a monthly to a weekly format in March 2000. In February 2001, Wenner partnered with The Walt Disney Company. But, in August 2006, Wenner Media re-acquired The Walt Disney Company's fifty percent stake, making the publication once again fully owned and operated by Wenner Media. In July 2003, Janice Min took over as Editor in Chief with Victoria Lasdon Rose as Publisher, and Michael Steele as Executive Editor.

Us Weekly Important Dates:

1977: US founded by The New York Times Company
1986: US acquired by Wenner Media
1991: US changes its bi-weekly frequency to become monthly
March 2000: US changes from a monthly format and goes weekly, changing its title
February 2001: Us Weekly partners with The Walt Disney Company
January 2006: Us Weekly increases rate base to 1.75 Million
July 2006: Us Weekly launches Usmagazine.com
August 2006: Wenner Media re-acquires Disney’s fifty percent stake in Us Weekly

Sections of the Magazine

Just Like Us: photos of celebrities doing things everyday people do
Who Wore It Best? : reader polls of which celebrity wore an outfit better
Hot Stuff: the latest gossip from inside Hollywood
The Red Carpet: the looks and styles from Hollywood’s hottest parties and premieres
Hot Pics: celebrity sightings of stars around the globe
Fashion Police: famous comedians cite the fashion disasters of the stars, and the best “look of the week?
The Record: a roster of changes in the lives of stars — births, marriages, divorces, etc.
Loose Talk: quotes from the stars
Us Musts: according to Us Weekly, the must-see films, TV shows and DVDs

Us Weekly in the News

In a July 2006 Variety article, Janice Min, Us Weekly editor-in-chief, cited People for the increase in cost to publishers of celebrity photos:

"They are among the biggest spenders of celebrity photos in the industry....One of the first things they ever did, that led to the jacking up of photo prices, was to pay $75,000 to buy pictures of Jennifer Lopez reading Us magazine, so Us Weekly couldn't buy them.?

"That was the watershed moment that kicked off high photo prices in my mind. I had never seen anything like it. But they saw a competitor come along, and responded. It was a business move, and probably a smart one."^[2]

In a June 2007 New York Magazine article, Tina Brown is asked, “Do you actually read the tabloids??

“Of course. I read everything. I adore Us Weekly. I think it's a genius magazine. I'm a big fan of magazines that fulfill the goal of what they're trying to be.”^[3]

From a May 2007 New York Post article profiling New York’s 50 Most Powerful Women,

“Janice Min, 37, editor, Us magazine. With her mag's profits placed as high as $90 million a year and readership up 191 percent in the last five years, Janice is not just like us. Nonetheless, the success of Us is attributed partly to the mother of two's reputation as perky and well liked - as well as its addictive features like the new "Faux Biz," which makes fun of off-base gossip.”^[4]

Recognition

Awards and Recognition by industry observers:

Adweek’s “The Hot List: Top 10 Magazines” 2004, 2005, 2006, 2007
Advertising Age’s Magazine of the Year, 2004^[5]
Adweek Magazine’s Editor of the Year, Editor in Chief Janice Min^[6]
Advertising Age A-List, #3 in 2005, #1 in 2004
Capell’s Circulation Report “Top 10 Best Performers in Circulation” in 2005

References

1. ^ Average Circulation
2. ^ People who need people July 2006 article from Variety
3. ^ Book Party for Tina Brown’s ‘The Diana Chronicles’ June 11, 2007 article from New York Magazine
4. ^ New York’s 50 Most Powerful Women May 13, 2007 article from the New York Post
5. ^ Advertising Age’s Magazine of the Year, 2004
6. ^ [http://www.mediaweek.com/mw/news/spotlight/article_display.jsp?vnu_content_id=1000837269 Adweek Magazine’s Editor of the Year, Editor in Chief Janice Min]>

External links

October 29th is the feast day of the following Roman Catholic Saints:

Saint Narcissus of Jerusalem

St.
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20th century - 21st century - 22nd century
1970s 1980s 1990s - 2000s - 2010s 2020s 2030s
2004 2005 2006 - 2007 - 2008 2009 2010

2007 by topic:
News by month
Jan - Feb - Mar - Apr - May - Jun
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celebrity is a widely-recognized or famous person who commands a high degree of public and media attention. The word stems from the Latin verb "celebrere" but they may not become a celebrity unless public and mass media interest is peaked.
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A magazine's circulation is the number of copies it distributes of an average issue, be that weekly, monthly or at some other frequency of publication. It is one of the principal factors used to set advertising rates.
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19th century - 20th century - 21st century
1940s 1950s 1960s - 1970s - 1980s 1990s 2000s
1974 1975 1976 - 1977 - 1978 1979 1980

Also: 1977 (album) by Ash.

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Motto
"In God We Trust" (since 1956)
"E Pluribus Unum" ("From Many, One"; Latin, traditional)
Anthem
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English}}}
Writing system: Latin (English variant)
Official status
Official language of: 53 countries
Regulated by: no official regulation
Language codes
ISO 639-1: en
ISO 639-2: eng
ISO 639-3: eng
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An ISSN, or International Standard Serial Number, is a unique eight-digit number used to identify a print or electronic periodical publication. The ISSN system was adopted as international standard ISO 3297 in 1975. The TC 46/SC 9 is responsible for the standard.
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The New York Times Company

Public (NYSE: NYT )
Founded September 18, 1851
Headquarters New York, NY

Key people Henry Jarvis Raymond, founder
Industry Newspapers, radio broadcasting
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Type Music magazine
Format

Owner Jann Wenner
Publisher Wenner Publishing
Editor Jann Wenner
Will Dana
Founded 1967
Language English
Headquarters New York City, NY
Circulation 1.2 to 1.
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The May 8, 2007 front page of
The New York Times
Type Daily newspaper
Format Broadsheet

Owner The New York Times Company
Publisher Arthur Ochs Sulzberger, Jr.
Staff Writers 350
Founded 1851
Price USD 1.
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The Walt Disney Company

Public (NYSE: DIS )
Founded Burbank, California, USA (1923)
Founder Walt and Roy Disney
Headquarters Burbank, California,
United States

Key people Robert Iger, President/CEO
Industry Media and Entertainment
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Variety is a daily newspaper for the entertainment industry. It has been published since 1905, starting by covering vaudeville with offices in New York, then opening a Los Angeles bureau in the 1930s by Sime Silverman.

It publishes three paper editions and a Web site.
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Jennifer Lynn Lopez (born July 24 1969),^[1] popularly nicknamed J.Lo, is an American actress, singer, songwriter, record producer, dancer, fashion designer, television producer.
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New York is a weekly magazine concerned with the life, culture, politics, and style of New York City. Founded by Milton Glaser and Clay Felker in 1968 as a competitor to The New Yorker
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New York Post

One of the paper's most famous headlines
Type Daily newspaper
Format Tabloid

Owner News Corporation
Editor Col Allan
Founded 1801
Language English
Headquarters 1211 Avenue of the Americas
New York, New York 10036
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