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Information about Point Of Sale Display

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A point-of-sale display selling products related to the Easter holiday.


Point-of-sale displays are special advertising vehicles that are found near, on, or next to a checkout counter. This is meant to entice the customer into buying more products, or products that are on a special offer. Such displays are colorful, to distract the customer while waiting in line, and to look at the product. They are meant to stand out from other items. They can also be related to a special event, either one going on in a shop, or a holiday-time sale.

Common items that may be there year-round are batteries, video tapes or writable CDs and DVDs, drinks, tobacco, candy, chewing gum and magazines/comics. These displays are also useful in places with limited floor space, as there tends to be a lot of wasted room around counters.

The displays are normally covered with branding for the product they are trying to sell, and are made out of cardboard, and/or covering over a plastic stand. This means they are easily replaceable and disposable. This also means the designer can make full use of color and printing to make the box appealing to the eye. Some displays are fixed or non-disposable. These may contain lighting to make the display more visible. It may also contain a cooler, such as for drinks or ice cream. Some are like a metal basket, and have no design on the outside, and simply show a price. These types of displays are easier to refil.This type of advertising is found in large multiple chain stores for example OK supermarkets, TM supermarkets and Jaggers wholesalers

Notes

See also

battery is a device consisting of one or more electrochemical cells, which store chemical energy and make it available in an electrical form. There are many types of electrochemical cells, including galvanic cells, electrolytic cells, fuel cells, flow cells, and voltaic cells.
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videocassette recorder (or VCR, more commonly known in the UK and Ireland as the video recorder), is a type of video tape recorder that uses removable videotape cassettes containing magnetic tape to record audio and video from a television broadcast so it can be
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CD-R (Compact Disc-Recordable) is a variation of the Compact Disc invented by Philips and Sony. CD-R is a Write Once, Read Many optical medium (though the whole disk does not have to be entirely written in the same session) and retains a high level of
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DVD

Media type: Optical disc
Capacity: 4.7 GB (single layer), 8.5 GB (dual layer)
Usage: Data storage, audio, video, games

Optical disc authoring
  • Optical disc
  • Optical disc image
  • Recorder hardware
  • Authoring software

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Tobacco is an agricultural product processed from the fresh leaves of plants in the genus Nicotiana.

Tobacco has been growing on the American Continent since about 6000 BC and began being used by native cultures at about 3000 BC.
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Candy, specifically sugar candy, is a confection made from a concentrated solution of sugar in water, to which a variety of flavorings and colorants is added. It is sometimes frozen (as in a Popsicle.
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This article has been tagged since September 2007.

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Topics in journalism
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Fourth estate • Libel law
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Advocacy journalism
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For the entertainers known as "comics", see .


Comics (or, less commonly, sequential art) is a form of visual art consisting of images which are commonly combined with text, often in the form of speech balloons or image captions.
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Sales promotion is one of the four aspects of promotional mix. (The other three parts of the promotional mix are advertising, personal selling, and publicity/public relations.
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Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages.
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