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Information about Playboy Enterprises, Inc.

Playboy Enterprises, Inc.
New Playboy, Inc.
Public (NYSE: PLA, NYSE: PLAA)
FoundedChicago, Illinois (1953)
HeadquartersChicago, Illinois, USA
Key peopleHugh Hefner, Founder
Christie Hefner, Chairman of the Board and CEO
IndustryLifestyle / Erotica
ProductsPlayboy Magazine
Playboy TV
Playboy.com
Revenue$338.15 million USD (2005)[1]
EmployeesOfficial Site
WebsitePlayboyEnterprises.com


Playboy Enterprises, Inc. (NYSE: PLA), also organized as New Playboy, Inc. (NYSE: PLAA), is the company founded by Hugh Hefner to manage the Playboy magazine empire. It was created in 1953 as the HMH Publishing Co., Inc. for the purpose of publishing the Playboy Magazine. The business quickly expanded beyond the magazine and began to develop and distribute a wider range of adult entertainment. It eventually went public under the current name in 1971. Christie Hefner, the daughter of Hugh Hefner, has been the President of PEI since 1982, and Chairman of the Board and Chief Executive Officer for Playboy Enterprises since 1988.

Today, Playboy Enterprises, Inc., together with its subsidiaries, engages in the development and distribution of adult entertainment. The Playboy brand is one of the most widely recognized and popular brands in the world. The company is structured with three business segments: Publishing (which manages the magazine), Entertainment (which controls electronic assets), and Licensing (which licenses the Playboy name and bunny logo to third parties).

Sales of Playboy magazine peaked in 1972 at over 7 million copies[2] and then declined as the market shifted to "laddy" magazines such as Maxim. The company now derives only one-third of its revenues from Playboy magazine, with the other two-thirds from the dissemination of adult content in electronic form, such as television, the internet and DVDs.[3] Much of this electronic revenue comes not from the soft nude imagery which made the magazine famous, but from hardcore pornography connected with the company's ownership of Spice Digital Networks[4], Club Jenna[5], and Adult.com [6]

Playboy Enterprises, Inc. occupies the 15th and 16th floors (the 14th floor is leased but unoccupied at this time) of 680 N. Lake Shore Drive (formerly 666 N. Lake Shore Drive) in Chicago's Streeterville neighborhood. The company employed 782 full-time employees at the end of 2006.

Divisions

Playboy also ran forty Playboy Club properties from 1960 to 1986. The company is returning to nightlife business with the Playboy Club at the Palms Casino Resort in Las Vegas. And Playboy is hunting other casino licensing deals in Macau and London. Meanwhile, the company says it will open at least three Playboy stores in each of the next three years.[1]

The company is connected with the Playboy Foundation, a corporate-giving organization that provides grants to non-profit groups involved in fighting censorship and researching human sexuality.

Hugh Hefner, who founded Playboy, continues to oversee Playboy. However, his daughter Christie runs day to day operations.

Investor Information

Playboy has two classes of stock.

NYSE: PLA are the actively traded class B shares without voting rights. As of November 2006 there were 28,341,000 shares outstanding with a market capitalization of about $350 million. The 3 month average trading volume was 239,262 shares.

NYSE: PLAA are the closely held class A voting shares. As of November 2006 there were 4,864,000 shares outstanding with a market capitalization of about $55 million. The 3 month average trading volume was 2818 shares.

References

1. ^ Playboy Enterprises Inc. (14 February 2006). Playboy Enterprises Reports Strong 2005 Results. Press release.
2. ^ Joan Acocella (2006-03-20). The Girls Next Door. The New Yorker. Retrieved on 2007-10-08.
3. ^ SEC From 10-K
4. ^ Playboy Buys Spice
5. ^ Playboy Acquires Club Jenna
6. ^ Adult Video News Article

External links

 •  • [ e]
Playboy Enterprises
Key peopleChristie Hefner (Chairman and CEO) Hugh Hefner (Editor-in-Chief, CCO and Founder)
Business groups
  • Playboy Publishing: Playboy Magazine Playboy Special Edition
  • Playboy Entertainment: Playboy TV Spice Network Playboy Online PlayboyStore.com Playboy Cyber Club Club Jenna
  • Playboy Licensing
    • MiscellaneousPlayboy on Campus Playboy Clubs The Playboy Mansion
    Annual Revenue: $331.14 million USD (FY 2006) Employees: 789 (full time) Stock Symbol: NYSE: PLA, NYSE: PLAA Website: PlayboyEnterprises.com
    New York Stock Exchange (NYSE), nicknamed the "Big Board", is a New York City-based stock exchange. It is the largest stock exchange in the world by dollar volume and, with 2,764 listed securities[1], has the second most securities of all stock exchanges.
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    New York Stock Exchange (NYSE), nicknamed the "Big Board", is a New York City-based stock exchange. It is the largest stock exchange in the world by dollar volume and, with 2,764 listed securities[1], has the second most securities of all stock exchanges.
    ..... Click the link for more information.
    City of Chicago

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    Nickname: "The Windy City", "The Second City", "ChiTown", "Hog Butcher for the World", "City of the Big Shoulders", "The City That Works"
    Motto: "Urbs in Horto
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    State of Illinois

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    Nickname(s): Land of Lincoln; The Prairie State
    Motto(s): State sovereignty, national union

    Official language(s) English[1]

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    State of Illinois

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    Motto(s): State sovereignty, national union

    Official language(s) English[1]

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    "In God We Trust"   (since 1956)
    "E Pluribus Unum"   ("From Many, One"; Latin, traditional)
    Anthem
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    Hugh Marston Hefner (born April 9, 1926 in Chicago, Illinois), also referred to colloquially as Hef,[1] is the founder, editor-in-chief, and Chief Creative Officer of Playboy Enterprises[2]. He is the majority owner of Playboy Enterprise Inc.
    ..... Click the link for more information.
    Christie Ann Hefner (born November 8, 1952 in Chicago, Illinois) is the chairman and chief executive officer of Playboy Enterprises Inc., the company created by her father Hugh Hefner. Under Ms. Hefner, Playboy has acquired business units such as Spice Network, Adult.
    ..... Click the link for more information.
    Industry (from Latin industrius, "diligent, industrious"), is the segment of economy concerned with production of goods. Industry began in its present form during the 1800s, aided by technological advances, and it has continued to develop to this day.
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    lifestyle is the way a person lives. This includes patterns of social relations, consumption, entertainment, and dress. A lifestyle typically also reflects an individual's attitudes, values or worldview.
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    Erotica (from the Greek Eros - "desire") — refers to works of art, including literature, photography, film, sculpture and painting, that deal substantively with erotically stimulating or arousing descriptions.
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    Aspinwall Classification System (Leo Aspinwall, 1958) classifies and rates products based on five variables:
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    Availability
    Satellite
    Sky Digital (UK version only) Channel 900 (UK version) Playboy TV is a pay-per-view adult television channel on cable and satellite services, and available in Brazil, United States, Canada, New Zealand, the United Kingdom, Spain, Ireland and
    ..... Click the link for more information.
    Playboy Online (or Playboy.com) is the internet business segment of Playboy Enterprises. There are a lot of nude and adult videos. It produces some original content that differs from print editions of the publications produced by Playboy Publishing, one of the three business
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    Revenue is a business term for the amount of money that a company receives from its activities in a given period, mostly from sales of products and/or services to customers.
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    New York Stock Exchange (NYSE), nicknamed the "Big Board", is a New York City-based stock exchange. It is the largest stock exchange in the world by dollar volume and, with 2,764 listed securities[1], has the second most securities of all stock exchanges.
    ..... Click the link for more information.
    New York Stock Exchange (NYSE), nicknamed the "Big Board", is a New York City-based stock exchange. It is the largest stock exchange in the world by dollar volume and, with 2,764 listed securities[1], has the second most securities of all stock exchanges.
    ..... Click the link for more information.
    Hugh Marston Hefner (born April 9, 1926 in Chicago, Illinois), also referred to colloquially as Hef,[1] is the founder, editor-in-chief, and Chief Creative Officer of Playboy Enterprises[2]. He is the majority owner of Playboy Enterprise Inc.
    ..... Click the link for more information.
    19th century - 20th century - 21st century
    1920s  1930s  1940s  - 1950s -  1960s  1970s  1980s
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    This high-risk template has been protected from editing by new or unregistered users to prevent vandalism.
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    Christie Ann Hefner (born November 8, 1952 in Chicago, Illinois) is the chairman and chief executive officer of Playboy Enterprises Inc., the company created by her father Hugh Hefner. Under Ms. Hefner, Playboy has acquired business units such as Spice Network, Adult.
    ..... Click the link for more information.
    Hugh Marston Hefner (born April 9, 1926 in Chicago, Illinois), also referred to colloquially as Hef,[1] is the founder, editor-in-chief, and Chief Creative Officer of Playboy Enterprises[2]. He is the majority owner of Playboy Enterprise Inc.
    ..... Click the link for more information.


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