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Information about Pepsi Stuff

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Pepsi Stuff catalog cover
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Pepsi Stuff catalog page featuring Cindy Crawford
Pepsi Stuff refers to a landmark marketing strategy and global integrated campaign launched by PepsiCo, first in North America and then around the world, in the 1990s and continuing into the 2000s featuring merchandise that could be purchased with Pepsi Points.

There were two ways to acquire Pepsi Points:
  • Collect Points from specially marked Pepsi packages and fountain cups.
  • Purchase supplemental Points on the Pepsi Points redemption order form, for 10 cents per Point.
Pepsi Stuff re-conceptualized Pepsi trademark marketing strategy and created an effective ongoing brand-building assault in the Cola Wars. Points were distributed on billions of packages and cups and millions of consumers participated. According to some sources, the first Pepsi Stuff campaign significantly outperformed The Coca-Cola Company's much-anticipated Atlanta Olympics Summer with growth 3 times larger than Coca-Cola's and 2 points of share gained by Pepsi. Pepsi Stuff continued to run throughout North America due to consumer and bottler demand, and was eventually expanded to include Mountain Dew and other drinks, and into many international markets. In response to the campaign, The Coca-Cola Company accelerated and extended its discount pricing programs.

Pepsi Stuff was one of the first major consumer promotions to feature a dedicated interactive Web site. Celebrities like Cindy Crawford, Britney Spears, Shaquille O'Neal, Deion Sanders, Shakira, Beyoncé, David Beckham, Andre Agassi, Derek Jeter, John Lee Hooker, Jimmy Fallon, Jeff Gordon, and the Spice Girls appeared in TV, print, outdoor, in-store, Internet, and catalog advertising promoting Pepsi Stuff. Some were even featured on cans. PepsiCo produced over 200 million catalogs each year, billions of Pepsi points, and an extensive line of free merchandise.

In 2005, nine years after Pepsi Stuff first launched, The Coca-Cola Company launched iCoke, a very similar program in which consumers collect points printed on packages, in Canada, and was introduced in the United States in 2006 as "My Coke Rewards." Also in 2006, Pepsi introduced Pepsi Access in Canada to compete with iCoke.

Court case

A television commercial promoting Pepsi Stuff showed a teenager acquiring various items with Pepsi points. Near the end of the commercial, he arrived at school in a Harrier jet as the words "Harrier jet: 7,000,000 Pepsi Points" appeared on screen. In 1996, John D.R. Leonard attempted to buy the Harrier jet with 15 Pepsi Points and a check for $700,008.50. This amount of money was to cover the remaining Pepsi Points, which could be bought for $0.10 per point, and the $10 shipping and handling fee. Pepsi however refused to process the transaction. Leonard subsequently filed a suit.[1][2] In 1999, US District Judge Kimba Wood, presiding over Leonard v. Pepsico, Inc., ruled in favor of Pepsi, stating that "No objective person could reasonably have concluded that the commercial actually offered consumers a Harrier jet."[3]

The Department of Defense stated that if Pepsi were to lose the suit, it would still not be able to buy one of the jets.[4] The Department of Defense controls the manufacture and sale of the Harrier jet advertised in the commercial because it was the AV-8B manufactured by McDonnell-Douglas in St. Louis MO, even though the British built the original model designated AV-8A in the US, as the current version being used by the US, UK, Italy, and Spain was an upgraded model designed by US manufacturers.

See also

References

1. ^ [1]
2. ^ [2]
3. ^ [3]
4. ^ [4]

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PepsiCo, Incorporated (NYSE:  PEP ) is a global American beverage and snack company. The company manufactures, markets and sells a variety of carbonated and non-carbonated beverages, as well as salty, sweet and grain-based snacks, and other foods.
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North America is a continent [1] in the Earth's northern hemisphere and (chiefly) western hemisphere. It is bordered on the north by the Arctic Ocean, on the east by the North Atlantic Ocean, on the southeast by the Caribbean Sea, and on the south and west
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The Coca-Cola Company

Public (NYSE:  KO )
Founded 1892 by Asa Griggs Candler
Headquarters Atlanta, Georgia, USA

Key people E. Neville Isdell, CEO & Chairman
Industry Beverage
Products Water and Non-alcoholic soda drinks
Revenue $24.
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The 1996 Summer Olympics, formally known as the Games of the XXVI Olympiad and informally known as the Centennial Olympics, were held in 1996 in Atlanta, Georgia, United States.
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Mountain Dew is a caffeinated, sweet, citrus-flavored soft drink produced by PepsiCo, Inc. The main formula was invented in Marion, Virginia, named and first marketed in Johnson City, Tennessee and Knoxville, Tennessee in 1948, then by the Minges family in Fayetteville, North
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Cindy Crawford

Birth name Cynthia Ann Crawford
Date of birth January 20 1966 (1966--) (age 41)
Place of birth DeKalb, Illinois, U.S.
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Britney Jean Spears (born December 2, 1981) is an American pop music singer, songwriter, dancer, actress, and author. Spears has sold over 83 million records worldwide according to Zomba Label Group,[1] and has sold over 75 million albums worldwide.
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Shaquille Rashaun O'Neal (pronounced "shak-KEEL") (born March 6, 1972 in Newark, New Jersey), frequently referred to simply as Shaq, is an American professional basketball player, generally regarded as one of the most dominant in the National Basketball Association (NBA).
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Deion Sanders

Position(s): Cornerback Jersey #(s):
21, 37
Born: July 9 1967 (1967--) (age 40)

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Beyoncé Giselle Knowles (IPA pronunciation: [bi.jɑn.ˈseɪ][1]) (born September 4 1981) is an American R&B singer, songwriter, record producer, music video director, actress, dancer, and fashion designer.
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Andre Agassi

Country  United States
Residence Las Vegas, Nevada, U.S.
Date of birth March 29 1970 (1970--) (age 37)
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John Lee Hooker (August 22, 1917 – June 21, 2001) was an influential American post-war blues singer, guitarist, and songwriter born in Coahoma County near Clarksdale, Mississippi. From a musical family, he was a cousin of Earl Hooker.
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Jeffery Michael Gordon (born August 4, 1971) is a professional American race car driver. He was born in Vallejo, California, raised in Pittsboro, Indiana, and currently lives in Charlotte, North Carolina.
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The Spice Girls are an English all-female pop group, formed in London in 1994. The Spice Girls, consisting of: Geri Halliwell, Melanie Chisholm, Emma Bunton, Melanie Brown, and Victoria Beckham signed to Virgin Records and released their debut single, "Wannabe", in 1996.
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My Coke Rewards is a customer loyalty marketing campaign from Coca-Cola. Customers enter codes from specially marked packages of Coca-Cola products into a website. These codes are converted into virtual "points" which can in turn be redeemed for various prizes or sweepstakes
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Type STOVL strike aircraft
Manufacturer McDonnell Douglas / British Aerospace
Boeing / BAE Systems
Maiden flight 1978-11-09 (YAV-8B)
Introduction 1985-01-12 (AV-8B)
June 1993 (AV-8B+)
Primary users U.S.
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Kimba Maureen Wood (born 1944 in Port Townsend, Washington)[1] is a U.S. federal judge. A graduate of Connecticut College (B.A., 1965), London School of Economics, (M.Sc., 1966) and Harvard Law School (J.D., 1969), Wood was nominated to the U.S.
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Leonard v. Pepsico, Inc., 88 F.Supp.2d 116 (S.D.N.Y. 1996), more widely known as the Pepsi Points Case, is a famous case tried in the United States District Court for the Southern District of New York in 1996, in which the plaintiff, John Leonard, sued PepsiCo, Inc.
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Department of Defense redirects here. For the defense departments in governments of other countries, see defence ministry.

United States
Department of Defense
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Department of Defense redirects here. For the defense departments in governments of other countries, see defence ministry.

United States
Department of Defense
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Pepsi Cola is a non-alcoholic carbonated beverage produced and manufactured by PepsiCo. It is sold in stores, restaurants and from vending machines. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern North Carolina.
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