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Information about Out Of Home Advertising

Out-of-home advertising (also referred to as OOH) is essentially all type of advertising that reaches the consumer while he or she is outside the home. This is in contrast to broadcast, print, or internet advertising, which may be delivered to viewers out-of-home (e.g. via tradeshow, newsstand, hotel lobby room), but are usually for home or office viewing. Outdoor products are divided among three primary categories: Billboards, street furniture and transit. The most common product in OOH is the billboard. OOH encompasses outdoor advertising but extends to the indoors as well (such as ads in malls).

This is a non-exhaustive list. There are virtually no limits to shape and size of out-of-home advertising media.

Selling advertising space

If a private property owner wants to sell advertising space to one of the outdoor advertising companies ('media sellers') he or she directly approaches the company. A media seller may also approach the owner of an interesting property and make a bid. If an agreement is signed, the media seller erects a structure for displaying the ads and rents out the space to the clients. The world's largest media sellers are JCDecaux, Clear Channel Outdoor, Lamar Advertising and CBS Outdoor.

See also

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Advertising is paid, one-way communication through a medium in which the sponsor is identified and the message is controlled by the sponsor. Variations include publicity, public relations, etc..
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Broadcasting is the distribution of audio and/or video signals which transmit programs to an audience. The audience may be the general public or a relatively large sub-audience, such as children or young adults.
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Internet marketing, also referred to as online marketing or Emarketing, is marketing that uses the Internet. The Internet has brought many unique benefits to marketing including low costs in distributing information and media to a global audience.
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trade fair (or trade show) is an exhibition organised so that companies in a specific industry can showcase and demonstrate their new products and services. Some trade fairs are open to the public, while others can only be attended by company representatives (members of the
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A newsagent (British English), newsagency (Australian English) or newsstand (American English), is often a small business that sells newspapers, magazines, stationery, snacks and often items of local interest such as postcards and clothing emblazoned with sports team
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A lobby is a room in a building which is used for entry from the outside. Sometimes referred to as a foyer or an entrance hall.

Many office buildings, hotels and Skyscrapers go to great lengths to decorate their lobbies to create the right impression[1]
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worldwide view of the subject.
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A billboard is a large outdoor advertising structure (a billing board), typically found in high traffic areas such as alongside busy roads.
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JCDecaux Group

Public (Euronext: DEC )
Founded 1964
Headquarters Neuilly-sur-Seine, France

Key people Jean-Claude Decaux, founder
Industry Advertising
Revenue €1,742 billion (2005)
Net income € 195 micllion (2005)
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Clear Channel Outdoor (NYSE:  CCO ), a part of Clear Channel Communications, is one of the world's largest outdoor advertising corporations. The company is headquartered in Phoenix, Arizona and has operations in all six continents.
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The Lamar Advertising Company, based in Baton Rouge, Louisiana, is a provider of billboards, transit advertising, and highway logo signs. Founded in 1902, it has been the largest outdoor advertising company in the United States since 1999.
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CBS Outdoor (formely Viacom Outdoor, Infinity Outdoor, and Outdoor Systems) is the outdoor advertising division of media conglomerate CBS Corporation. It operates around the globe, in the United States, Canada, the Netherlands, Mexico, France, Ireland, Finland,
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Advertising is paid, one-way communication through a medium in which the sponsor is identified and the message is controlled by the sponsor. Variations include publicity, public relations, etc..
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worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
A billboard is a large outdoor advertising structure (a billing board), typically found in high traffic areas such as alongside busy roads.
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Digital signage is a form of out-of-home advertising in which content and messages displayed on an electronic screen, or digital sign, can be changed without modification to the physical sign, typically with the goal of delivering targeted messages to specific locations at
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Point-of-sale displays are special advertising vehicles that are found near, on, or next to a checkout counter. This is meant to entice the customer into buying more products, or products that are on a special offer.
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Flyer may refer to:
  • Flyer (pamphlet), single page leaflet
  • FLYER (magazine), UK general aviation magazine
  • Aviator, someone who flies an aircraft, a pilot
  • Wright Flyer, the first powered aircraft designed and built by the Wright Brothers

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Neon signs are luminous-tube signs that contain neon or other inert gases at a low pressure. Applying a high voltage (usually a few thousand volts) makes the gas glow brightly. They are produced by the craft of bending glass tubing into shapes.
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Street furniture is a collective term for objects and pieces of equipment installed on streets and roads for various purposes, including benches, bollards, post boxes, phone boxes, streetlamps, street lighting, traffic lights, traffic signs, bus stops, grit bins, tram stops, taxi
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Bus advertising is a popular way for advertisers to reach the public in metropolitan areas. Ads are placed in bus shelters or on the backs of benches at stops. Inside the bus, ads are sometimes attached to the corners between the walls and ceiling overhead, or on monitors
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Skywriting is the process of using a small aircraft, able to expel special smoke during flight, to fly in certain patterns to create writing readable by someone on the ground.
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