Information about Lawn Sign

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Lawn signs placed near a polling place in the U.S., July 2004


Lawn signs are one of the most visible features of an election campaign in some countries. They are small signs placed on the lawns of a candidate's supporters. Signs are also often placed on lamp posts and larger signs may stand next to busy intersections. Lawn signs are often also placed near polling places on election day, although in most jurisdictions, there are legal restrictions on campaigning within a certain distance from a voting facility.

Lawn signs are considered an important element of any local campaign. They are a cheap and effective method of making a candidate known in their district. As a rule of thumb it is said that each lawn sign in a district represents six votes. A campaign's field staff are usually responsible for coordinating a campaign's lawn signs.

In the United States, lawn signs are an effective means of campaign advertising, with each well-produced sign and wicket costing the campaign between US $3-5. In Canada, which has very different campaign finance laws that put strict limits on media advertising, winning the "sign war" is considered an essential part of a successful campaign and a significant portion of a camapign's resources are dedicated to this end.

Lawn signs generally contain the name of the candidate, their party, and the office for which they are running. Extras like slogans or the date of the election are sometimes added; these tend to distract the viewer from the main message, however. Symbols of the party are also popular. Whether a sign should have the photo of the candidate is an important concern. An attractive photo can lead voters to identify with the candidate; on the other hand, signs with photos are usually more expensive to produce, and are far more likely to be vandalized, which can have a negative effect. Most signs also have a notice stating who paid for it, but it is usually in small text that is much less noticeable. This notice is often required by campaign finance laws.

To draw the attention of passersby, lawn signs feature bold, high contrast colours and large fonts. The colours are usually those of the candidate's party. Choosing colours is important: white signs do not work well in winter, and green signs on lawns will be far less visible. Generally, it is important not to pick the same colours as an opponent. However, there may be a value in creating confusion especially for a challenger.

Fringe parties often do relatively better in lawn signs than more centrist parties, mostly because they tend to have more dedicated supporters.

References

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An election is a decision making process where people choose people to hold official offices. This is the usual mechanism by which modern democracy fills offices in the legislature, sometimes in the executive and judiciary, and for regional and local government.
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lawn is an area of recreational or amenity land planted with grass, and sometimes clover and other plants, which are maintained at a low, even height.

Usage

Lawns are a standard feature of ornamental private and public gardens and landscapes in much of the world today.
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districts are used, or have been used, in several countries.

Austria

Main article: Districts of Austria
In Austria, a district or Bezirk
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A rule of thumb is a principle with broad application that is not intended to be strictly accurate or reliable for every situation. It is an easily learned and easily applied procedure for approximately calculating or recalling some value, or for making some determination.
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staff of political campaigns are the people who formulate and implement the strategy needed to win an election. Many people have made careers out of working full-time for campaigns and groups that support them, in other campaigns much of the staff might be unpaid volunteers.
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political party is a political organization that seeks to attain political power within a government, usually by participating in electoral campaigns. Parties often espouse a certain ideology and vision, but may also represent a coalition among disparate interests.
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A politician is an individual who is a formally recognized and active member of a government, or a person who influences the way a society is governed through an understanding of political power and group dynamics.
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A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose.

Slogans vary from the written and the visual to the chanted and the vulgar.
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Crimes



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  • Campaign finance
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Fringe can be used to refer to any border practice, and may refer to:
  • Fringe (hair), the front part of the hair that hangs down above the eyes. Some English-speakers, including Americans, Canadians, and Filipinos refer to a fringe as "bangs.

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