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Information about Kelloggs

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Kellogg Company
Public (NYSE: K)
Founded1906
FounderWilliam Keith Kellogg
HeadquartersBattle Creek, Michigan,  United States
Key peopleDavid Mackay, CEO and James M. Jenness, Chairman of the board
Area servedMultinational
IndustryFood processing
ProductsCereal, cookies, crackers, toaster pastries, and waffles
Revenue $10.906 billion USD (2006)
Net income $1.004 billion (2006)
9.2% profit margin
Employees26,000 (2006)
SubsidiariesKeebler, Sunshine Biscuits
WebsiteKelloggcompany.com
Kellogg Company (often referred to as simply Kellogg or Kellogg's) is an American multinational producer of breakfast foods, snack foods, cookies, and crackers, with corporate headquarters in Battle Creek, Michigan, USA. Kellogg trades under the ticker symbol NYSE: K. Revenues in 2006 were $10.906 billion.

History

Kellogg's was founded as the Battle Creek Toasted Corn Flake Company on February 19, 1906, by Will Keith Kellogg as an outgrowth of his work with his brother John Harvey Kellogg at the Battle Creek Sanitarium following practices based on the Seventh Day Adventist religion. The company produced and marketed the hugely successful Kellogg's Toasted Corn Flakes and was renamed the Kellogg Company in 1922.

The company owns the Kellogg's, Keebler (acquired in 2001), Morningstar Farms, and Kashi divisions or subsidiaries. It also owns the Natural Touch, Cheez-It, Murray, Austin, Famous Amos, Carr's, and Plantation brands.

Corporate governance

Current members of the board of directors of Kellogg Company are: Jordan T Shington, Zachary Goldstein, Gordon Lunt, Bella Bo' Gellerman, Dorothy Johnson, Daniel Jorndt, Ann McLaughlin Korologos, David MacKay, William Perez, William C. Richardson, John Zabriskle, and Casey Gallagher.

On January 24, 2005, the former CEO (since April 1999) and chairman of the board of directors (since April 2000), Carlos Gutierrez became U.S. Secretary of Commerce in the second term of President George W. Bush. Kellogg's board of directors named James M. Jenness as chairman and CEO to replace Gutierrez.

On October 23, 2006, Kellogg's announced that president and chief operating officer David MacKay would become the chief executive officer, effective December 31, 2006. Jenness will continue to serve as chairman of the Board of Directors. [1]

Products

Cereal

A list of cereal products produced by Kelloggs, with available varieties.
  • All-Bran: All-Bran Original, All-Bran Bran Buds, All-Bran Extra Fiber, All-Bran Guardian (Canada)
  • Apple Jacks
  • Bran Buds
  • Crunch: Caramel Nut Crunch, Cran-Vanilla Crunch, Toasted Honey Crunch, Crunchy Nut
  • Coco Pops (Cocoa Krispies in the US)
  • Corn Flakes: Kellogg's Corn Flakes, Kellogg's Corn Flakes with Real Bananas, Honey Crunch Corn Flakes (latter sold as "Honey Nut Corn Flakes" in Canada, "Crunchy Nut Corn Flakes" in Australia and "Crunchy Nut"/"Crunchy Nut Clusters" in the UK)
  • Complete Wheat Bran Flakes / Bran Flakes
  • Corn Pops
  • Country Store (UK)
  • Clusters / Crunchy Nut/ cinamon
  • Crispix
  • Cruncheroos (current only available through food service sales and not retail)
  • Disney cereals: Disney Hunny B's Honey-Graham, Disney Mickey's Magix, Disney Mud & Bugs, Pirates of the Caribbean
  • Eggo
  • Froot Loops: Froot Loops, Froot Loops 1/3 Less Sugar, Marshmallow Froot Loops
  • Frosted Flakes® (Frosties outside of the US/Canada): Kellogg's Frosted Flakes, Kellogg's Frosted Flakes 1/3 Less Sugar, Tony's Cinnamon Krunchers
  • Frosted Mini-Wheats (known in the UK as Toppas until the early 1990s, when the name was changed to Frosted Wheats. The name Toppas is still, apparently, applied to this product in other parts of Europe)
  • Fruit Harvest: Fruit Harvest Apple Cinnamon, Fruit Harvest Peach Strawberry, Fruit Harvest Strawberry Blueberry
  • Fruit 'n Fibre (not available in US)
  • Genmai Flakes (Japan)
  • Guardian (Australia/NZ)
  • Honey Loops
  • Honey Smacks (US)/Smacks (other markets)
  • Just Right: Just Right Original, Just Right Fruit & Nut, Just Right Just Grains, Just Right Tropical, Just Right Berry & Apple, Just Right Crunchy Blends - Cranberry, Almond & Sultana (Australia/NZ), Just Right Crunchy Blends - Apple, Date & Saltana (Australia/NZ)
  • Komplete (Australia)
  • Low-Fat Granola: Low-Fat Granola, Low-Fat Granola with Raisins
  • Mini Swirlz
  • Mini-Wheats: Mini-Wheats Frosted Original, Mini-Wheats Frosted Bite Size, Mini-Wheats Frosted Maple & Brown Sugar, Mini-Wheats Raisin, Mini-Wheats Strawberry, Mini-Wheats Vanilla Creme, Mini-Wheats Strawberry Delight, Mini-Wheats Blackcurrent
  • Mueslix: Mueslix with Raisins, Dates & Almonds
  • Nut Feast
  • Nutri-Grain
  • Oat Bran: Cracklin' Oat Bran, Complete Oat Bran Flakes
  • Pep! Best remembered as the sponsor of the Superman radio serial.
  • Optivita
  • Product 19
  • Raisin Bran/Sultana Bran: Raisin Bran, Raisin Bran Crunch, Sultana Bran (Australia/NZ), Sultana Bran Crunch (Australia/NZ)
  • Raisin Wheats
  • Rice Krispies®/Rice Bubbles: Rice Krispies, Rice Krispies Treats, Frosted Rice Krispies, Cocoa Rice Krispies, Rice Bubbles, LCMs
  • Ricicles: Like Rice Krispies, but with the addition of a frosted sugar coating.
  • Scooby-Doo cereal: Cinnamon Marshmallow Scooby-Doo! Cereal
  • Smart Start: Smart Start, Smart Start Soy Protein Cereal
  • Smorz
  • Special K: Special K, Special K low carb lifestyle, Special K Red Berries, Special K Vanilla Almond, Special K Honey & Almond (Australia), Special K Forest Berries (Australia), Special K Light Muesli Mixed Berries & Apple (Australia/NZ), Special K Light Muesli Peach & Mango flavour (Australia/NZ), Special K Sustain (UK)
  • Spider-Man cereal: Spider-Man Spidey-Berry
  • SpongeBob SquarePants cereal: SpongeBob SquarePants Cereal
  • Start UK
  • Sustain: Sustain, Sustain Selection
  • Vector (Canada only)
  • Yogos cereal

Other products

As well as cereals, Kellogg's or subsidiaries also produce the following products:

Discontinued cereals and foods

  • Banana Bubbles (a banana-flavoured variation of Rice Krispies. First appeared in the UK in 1995, but discontinued shortly thereafter)
  • BiGG MiXX cereal
  • C-3PO's cereal (1984?)
  • Kellogg's Concentrate
  • Corn Soya cereal
  • Cinnamon Crunch Crispix
  • Double-Dip Crunch
  • Golden Oatmeal Crunch (later revised to Golden Crunch)
  • Kenmei Rice Bran cereal
  • Krumbles cereal (1940s-50s)
  • OJ's cereal (1985-1986)
  • OKs cereal
  • Pep cereal
  • Stars/All-Stars cereal
  • Puffa Puffa Rice
  • Pokémon Cereal (possibly Australia, US, and UK only)

Kellogg's International

Mascots

Licensed brands have been omitted since the corresponding mascots would be obvious (e.g. Spider-Man is the mascot for Spider-Man Spidey-Berry).

Motorsports

Kellogg's sponsored two time NASCAR Winston Cup Champion Terry Labonte from 1993 (at Billy Hagan Racing) until his retirement in 2006, and Hendrick Motorsports from 1994 until the end of 2006, initially with Labonte with both their Corn Flakes and Frosted Flakes brands, including Labonte's second NASCAR Championship (1996), and his second win in a major (the 2003 Southern 500). After Labonte's retirement, the sponsor stayed when Hendrick with new driver Kyle Busch. The company has consistently reduced its sponsorship, where in 2007 it shares only the hood or the sides of the cars with co-primary sponsor Carquest Auto Parts.

References

1. ^ "Kellogg's Press Release". Retrieved on 2006-10-27.

External links

Kellogg may refer to:

People

  • Charles Kellogg (US Representative), U.S. Representative from New York
  • Charles Kellogg (naturalist), Vaudeville performer and campaigner for the protection of the giant sequoias
  • Clara Louise Kellogg, an American singer

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A public company usually refers to a company that is permitted to offer its securities (stock, bonds, etc.) for sale to the general public, typically through a stock exchange.
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New York Stock Exchange (NYSE), nicknamed the "Big Board", is a New York City-based stock exchange. It is the largest stock exchange in the world by dollar volume and, with 2,764 listed securities[1], has the second most securities of all stock exchanges.
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19th century - 20th century - 21st century
1870s  1880s  1890s  - 1900s -  1910s  1920s  1930s
1903 1904 1905 - 1906 - 1907 1908 1909

Year 1906 (MCMVI
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An entrepreneur (a loanword from French introduced and first defined by the Irish economist Richard Cantillon) is a person who operates a new enterprise or venture and assumes some accountability for the inherent risks.
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Battle Creek, Michigan
Nickname: The Cereal City
Location of Battle Creek within Michigan
Coordinates:
Country United States
State Michigan
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Motto
"In God We Trust"   (since 1956)
"E Pluribus Unum"   ("From Many, One"; Latin, traditional)
Anthem
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James M. Jenness (b. 1946) is the chairman of the board and former CEO of the Kellogg Company, succeeding Carlos Gutierrez after President George W. Bush nominated him to become Secretary of Commerce on November 29, 2004.
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A multinational corporation (MNC) is a corporation or enterprise that manages production establishments or delivers services in at least two countries. Very large multinationals have budgets that exceed those of many countries.
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Industry (from Latin industrius, "diligent, industrious"), is the segment of economy concerned with production of goods. Industry began in its present form during the 1800s, aided by technological advances, and it has continued to develop to this day.
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Aspinwall Classification System (Leo Aspinwall, 1958) classifies and rates products based on five variables:
  1. Replacement rate (How frequently is the product repurchased?)
  2. Gross margin (How much profit is obtained from each product?)

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Revenue is a business term for the amount of money that a company receives from its activities in a given period, mostly from sales of products and/or services to customers.
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United States dollar
dólar estadounidense (Spanish)
dólar amerikanu (Tetum)
dólar americano
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2003 2004 2005 - 2006 - 2007 2008 2009

2006 by topic:
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Net income is equal to the income that a firm has after subtracting costs and expenses from the total revenue. Net income can be distributed among holders of common stock as a dividend or held by the firm as retained earnings.
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Profit margin, Net Margin or Net Profit Ratio all refer to a measure of profitability. It is calculated using a formula and written as a percentage or a number.

Margin is mostly used for internal comparison.
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Employment is a contract between two parties, one being the employer and the other being the employee. An employee may be defined as: "A person in the service of another under any contract of hire, express or implied, oral or written, where the employer has
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A subsidiary, in business, is an entity that is controlled by another entity. The controlled entity is called a company, corporation, or limited liability company, and the controlling entity is called its parent (or the parent company).
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The Keebler Company is the second-largest cookie and cracker manufacturer in the United States. Founded in 1853, it has produced numerous baked snacks. Keebler has marketed its brands such as Cheez-Its (which have the Sunshine Biscuits brand), Chips Deluxe, Club Crackers, Famous
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Sunshine Biscuits was an independent American baker of cookies, crackers, and cereals; the company's brand still appears today on a few products of the Keebler Company, its owner; Keebler is in turn owned by the Kellogg Company.
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A website (alternatively, Web site or web site) is a collection of Web pages, images, videos or other digital assets that is hosted on one or several Web server(s), usually accessible via the Internet, cell phone or a LAN.
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Motto
"In God We Trust"   (since 1956)
"E Pluribus Unum"   ("From Many, One"; Latin, traditional)
Anthem
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A multinational corporation (MNC) is a corporation or enterprise that manages production establishments or delivers services in at least two countries. Very large multinationals have budgets that exceed those of many countries.
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Breakfast is the first meal of the day, typically eaten in the morning. The word derives from the idea of breaking the involuntary fast of sleep, [1].

History


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A snack food (commonly shortened to snack) is seen in Western culture as a type of food not meant to be eaten as a main meal of the day (breakfast, lunch, dinner) but one that is intended rather to assuage a person's hunger between these meals, providing a brief supply of
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cookie (or cooky) is a small, round, flat cake. In most English-speaking countries outside North America, the most common word for this is biscuit; in many regions both terms are used, while in others the two words have different meanings—a cookie
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cracker is a dry, thin, crispy, and usually savory biscuit that developed from military hardtack and nautical ship biscuits.

In 1801 Josiah Bent began a baking operation in Milton, Massachusetts, selling "water crackers" or biscuits made of flour and water that would not
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Battle Creek, Michigan
Nickname: The Cereal City
Location of Battle Creek within Michigan
Coordinates:
Country United States
State Michigan
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New York Stock Exchange (NYSE), nicknamed the "Big Board", is a New York City-based stock exchange. It is the largest stock exchange in the world by dollar volume and, with 2,764 listed securities[1], has the second most securities of all stock exchanges.
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