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Information about Just Say No

This article is about the anti-drug ad campaign. For the Larry Kramer play, see Just Say No (play).
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Mrs. Nancy Reagan at a "Just Say No" rally at the White House in 1986.


"Just Say No" was a television advertising campaign, part of the US "War on Drugs" and prevalent during the 1980s and early 1990s, to discourage children from engaging in recreational drug use by offering various ways of saying no. Eventually, this also expanded the realm of "Just Say No" to violence, premarital sex, and any other vices that young people might try. The slogan was created and championed by former First Lady Nancy Reagan during her husband's presidency.[1]

"Just Say No" crossed over to the UK, where it was popularised by the BBC's 1986 "Drugwatch" campaign, which revolved around a heroin-addiction storyline in the popular children's TV drama serial Grange Hill. The cast's cover of the original US campaign song, with an added rap, reached the UK top ten.[2]

The campaign made its way into popular American culture when TV shows like Diff'rent Strokes and Punky Brewster produced episodes centered around the campaign. In 1987 La Toya Jackson became spokesperson for the campaign and recorded a song entitled "Just Say No" with British hit producers Stock/Aitken/Waterman, but changes in her public persona to a sexier style over the next few years limited her further involvement in the campaign.

The campaign drew some criticism for underestimating the drug use in America and reducing its solution to a catch phrase. No significant reduction in the use and trafficking of illegal drugs was seen during the height of the campaign. [3] Over time, the campaign became the subject of some satire.

Ironically, many of the child stars involved in the campaign, like Drew Barrymore, Corey Haim and Corey Feldman (and John Alford from Grange Hill), were at the time or later illegal drug users.

See also

References

1. ^ Mrs. Reagan's Crusade. Ronald Reagan Foundation.
2. ^ Malvern, Jack (December 12, 2003). Just say no. The Daily Summit. British Council.
3. ^ Elliott, Jeff (May, 1993). Just say nonsense - Nancy Reagan's drug education programs. Washington Monthly.
Just Say No, a 1988 play by American writer Larry Kramer, was an attack on the Ronald Reagan administration and the Mayor of New York, Ed Koch, over what Kramer saw as their hypocrisy and inertia in responding to AIDS.
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Television (often abbreviated to TV, T.V., or more recently, tv; sometimes called telly, the tube, boob tube, or idiot box in British English) is a widely used telecommunication system for broadcasting and receiving moving pictures
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Advertising is paid, one-way communication through a medium in which the sponsor is identified and the message is controlled by the sponsor. Variations include publicity, public relations, etc..
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Motto
"In God We Trust"   (since 1956)
"E Pluribus Unum"   ("From Many, One"; Latin, traditional)
Anthem
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War on Drugs" is a prohibition campaign undertaken by the United States government with the assistance of participating countries, intended to "combat" the illegal drug trade—to curb supply and diminish demand for certain psychoactive substances deemed harmful by the
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worldwide view of the subject.
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For the band, see .

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Recreational drug use is the use of psychoactive drugs for recreational purposes rather than for work, medical or spiritual purposes, although the distinction is not always clear.
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Violence is the use of physical force against persons that potentially causes fear, injury or death. Damage, in some contexts, is also considered a form of violence. The definition of violence is often widened to include threats of physical force and substantially abusive language
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Fornication, or simple fornication, is a term which refers to consensual sexual intercourse between two persons not married to each other[1]. In contrast adultery is consensual sex where one or both of the partners are married to someone else.
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VICE (all caps), standing for VersatIle Commodore Emulator, is an emulator for Commodore's 8-bit computers, running on Amiga, Unix, MS-DOS, Win32, Mac OS X, OS/2, Acorn RISC OS, and BeOS host machines.
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First Lady of the United States is the unofficial title of the hostess of the White House. Because this position is traditionally filled by the wife of the President of the United States, the title is sometimes taken to apply only to the wife of a sitting President.
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Nancy Davis Reagan (born Anne Frances Robbins on July 6, 1921) is the widow of the former United States President Ronald Reagan and was First Lady of the United States from 1981 to 1989.
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United States Presidency of Ronald Reagan, also known as the Reagan Administration, lasted from 1981 until 1989 and was conservative, steadfastly anti-communist, employed a foreign policy of “peace through strength,” and favored tax cuts and smaller government.
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Motto
"Dieu et mon droit" [2]   (French)
"God and my right"
Anthem
"God Save the Queen" [3]
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The British Broadcasting Corporation (BBC)

Type Broadcast radio and television
Country  United Kingdom
Availability    National
International 
Founder John Reith
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Heroin (INN: diacetylmorphine, BAN: diamorphine) is a semi-synthetic opioid synthesized from morphine, a derivative of the opium poppy, Papaver somniferum.
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An addiction is a recurring compulsion by an individual to engage in some specific activity, despite harmful consequences to the individuals health, mental state or social life.
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cast below
Country of origin  United Kingdom
No. of episodes 579 and 2 Christmas specials (March 2007)
Production
Camera setup Multiple camera (1978-1998); Single camera (1999-)
Running time 25 minutes
Broadcast
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Diff'rent Strokes was a popular, American sitcom that aired on the NBC television network from November 3, 1978 to May 4, 1985, and on ABC from September 27, 1985 to March 7, 1986, when the series was again cancelled.
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Punky Brewster is an American sitcom which ran on NBC from September 16, 1984 to September 7, 1986 and again in first-run syndication from September 26, 1987 to May 27, 1988.
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For other uses, see La Toya (disambiguation).


La Toya Jackson (born May 29, 1956) is an American singer, musician, New York Times Bestselling author, songwriter, actress, and the fifth child of the Jackson family.
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Stock, Aitken & Waterman, sometimes known as SAW, are a British songwriting and record producing trio who had great success during the mid-late 1980s and early 1990s with many of their productions.
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Drew Barrymore

Birth name Drew Blyth Barrymore
Born January 22 1975 (1975--) (age 32)
Culver City, California, U.S.
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Corey Haim

Birth name Corey Ian Haim
Born November 23 1971 (1971--) (age 37)
Toronto, Ontario

Other name(s)
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Corey Feldman

Corey Feldman at the 1989 Academy Awards.
Birth name Corey Scott Feldman
Born July 16 1971 (1971--) (age 36)
Chatsworth, California, U.S.
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John Alford (born John Shannon, 30 October 1971) is an English actor best known for his appearances in Grange Hill and London's Burning.

He made an early TV appearance in Not The Nine O Clock News
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Winners Don't Use Drugs is the name of an anti-drug slogan that was included on all arcade games imported into the US from the late 1980s through to the 1990s. The message appeared during the attract modes of both video games and on some pinball machines.
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Above the Influence is an advertising campaign in the United States by the National Youth Anti-Drug Media Campaign that advocates against recreational drug use, focusing explicitly on cannabis use by American teenagers.
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