Information about Hinterland Who's Who

Hinterland Who's Who is a series of 60-second public service ads profiling Canadian animals and birds, produced by Environment Canada in the 1960s. The distinctive refrain of flute music that each of these ads opened with, along with the very low-key style of the narrator, John Livingston, describing the animal over footage of it taken in the wild, became a widely recognized and often parodied feature of Canadian pop culture. At the end of each message, he reminds viewers, "For more information, contact the Canadian Wildlife Service in Ottawa."

In 2003 Environment Canada began producing new episodes of Hinterland Who's Who, featuring two versions:
  • those containing the quiet narrative of the original series of commercials
  • those containing modern background music, directed at younger viewers
In both cases, the new Hinterland Who's Who narrative includes suggestions for conservation along with the description of the animal and its behaviour.

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A public service announcement (PSA) or community service announcement (CSA) is a non-commercial advertisement typically on radio or television, ostensibly broadcast for the public good.
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Parliamentary Secretary Mark Warawa
Established 1971

Responsibilities Meteorological Service of Canada

Parks Canada

Canadian Ice Service

Canadian Environmental Assessment Agency

Water Survey of Canada

National Water Research Institute
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John Allen Livingston (November 10, 1923- January 17, 2006) was a Canadian naturalist, broadcaster, author, and teacher. He was most known as the voice-over of the Hinterland Who's Who series of television zoological shorts in the 1960s.
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Heritage Minutes (Historica Minutes: History by the Minute) are sixty-second short films each illustrating an important moment in Canadian history. They appear frequently on Canadian television and in cinemas before movies.
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