Information about Geo (marketing)
In marketing, geo (also called marketing geography) is a discipline within marketing analysis which uses geolocation (geographic information) in the process of planning and implementation of marketing activities. Geo marketing analyses peculiarities of a specific geographic area and tries to incorporate the conclusions into the design of a marketing activity by tailoring it to the demographics or culture of this area.
GeoMarketing is integrating geographical intelligence to all aspects of the marketing mix including the Product, Price, Promotion, and Place.
Another segment where geomarketing is highly influencing is segmentation. Where all segmentation techniques have proven to have tendency to geographical parameters in terms of habits and attitude.
Geo marketing software can be used to:
GeoMarketing is integrating geographical intelligence to all aspects of the marketing mix including the Product, Price, Promotion, and Place.
Another segment where geomarketing is highly influencing is segmentation. Where all segmentation techniques have proven to have tendency to geographical parameters in terms of habits and attitude.
Geo marketing software
Geo marketing is based on geolocation software. Geo marketing software is a tool for displaying data that has a geographical context, that is, it can be linked to a geographic region or area.Geo marketing software can be used to:
- determine where the customers are (on country, city, street or user level).
- determine who the customer is (on organisation or user level), or make a guess on it based on earlier registrations. Like IP address, Online Creditcard, VOIP, etc.
- visualize any data in a geographic context by linking it to a digital map.
- locate the computer on a digital map.
- calculate summary information for specific areas.
- select customers within specific areas.
- select customers with a certain radius of a point.
- using micro-geographic segmentation select customers similar to a specific type in the rest of the country.
- solve problems regarding location of a new retail outlet.
See also
External links
Marketing is a social process which satisfies consumers' wants. The term includes advertising, distribution and selling of a product or service. It is also concerned with anticipating the customers' future needs and wants, often through market research.
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Geolocation refers to identifying the real-world geographic location of an Internet connected computer, mobile device, or website visitor. Geolocation can be used to refer to the practice of assessing the location, or it can be used to refer to the actual assessed location or
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Geography - (from the Greek words Geo (γη) or Gaea (γαία), both meaning "Earth", and graphein (γράφειν) meaning "to describe" or "to write"
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In computing, geolocation software is used to deduce the geolocation (geographic location) of the other party, for example on the Internet. One simple approach to geolocation is looking at the IP address and determining what country, organization, or user it has been assigned to,
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An IP address (Internet Protocol address) is a unique address that certain electronic devices use in order to identify and communicate with each other on a computer network utilizing the Internet Protocol standard (IP)—in simpler terms, a computer address.
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Retailing consists of the sale of goods or merchandise, from a fixed location such as a department store or kiosk, in small or individual lots for direct consumption by the purchaser.[1] Retailing may include subordinated services, such as delivery.
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Most firms use a fixed price policy. That is, they examine the situation, determine an appropriate price, and leave the price fixed at that amount until the situation changes, at which point they go through the process again.
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Pricing is one of the four p's of the marketing mix. The other three aspects are product management, promotion, and place. It is also a key variable in microeconomic price allocation theory.
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Yield management, also known as Revenue Management, is the process of understanding, anticipating and reacting to consumer behaviour in order to maximize revenue or profits. Firms that engage in yield management usually use computer yield management systems to do so.
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