Information about Folgers
Folgers Coffee is a major brand of coffee in the US, part of the food and beverage division of Procter & Gamble.
When a taste test was held on Dateline NBC with some of America's most refined coffee drinkers, Folgers Classic roast scored last on the taste rating.
Folgers was known for many years for television advertising, with one of its best-known campaigns involving "Mrs. Olson," a Swedish neighbor to many of the campaign's other characters, who invariably recommended a cup of Folgers coffee as a solution to all of their (minor) problems. She also invariably reminded her listeners that Folgers was "mountain grown, the richest kind of coffee." Actress Virginia Christine portrayed Mrs. Olson in television advertisements from 1965 to 1986.
Another famous advertising campaign from the early 1980s took the viewer inside various gourmet restaurants as a voice-over whispered, "We are here at (insert name of four-star restaurant), where we've secretly replaced the fine coffee they usually serve with Folgers Crystals. Let's see if anyone can tell the difference!"
In the mid 1980s through the early 1990s Folgers advertised in the ever expanding NASCAR racing series in the United States. This was notable because Folgers was the first NASCAR sponsor to not be affiliated with an automotive, tobacco, or beer company. After a trial season with the Joe Ruttman driven, Larry McClure owned Chevrolet in 1985, Folgers expanded sponsorships with high profile race teams and popular drivers such as the T.G. Sheppard & Rick Hendrick owned Chevrolets driven by Tim Richmond, Benny Parsons and Ken Schrader and later in 1990 with the Jack Roush owned, Mark Martin driven Ford Thunderbird just missing a Championship by 26 points.
In 2006, the advertising agency Saatchi & Saatchi created a viral advertisement, popularly known as "Happy Mornings," for Folgers. The ad, in which a large group of cheerful singers and dancers appear at sunrise as the sun itself to wake people up, has been widely distributed on weblogs and video sites such as YouTube. Folgers commercial
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Nantucket
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Seal
Location in Nantucket County in Massachusetts
Coordinates:
Country United States
State Massachusetts
Settled 1641
Incorporated 1671
Government
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North America is a continent [1] in the Earth's northern hemisphere and (chiefly) western hemisphere. It is bordered on the north by the Arctic Ocean, on the east by the North Atlantic Ocean, on the southeast by the Caribbean Sea, and on the south and west
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Company history
The Folger Coffee Company was founded by J. A. Folger in San Francisco, California in the 19th century. James came to San Francisco from Nantucket Island during the California Gold Rush. Under the mid-20th century leadership of his great-grandson, Peter Folger (the father of murder victim Abigail Folger), it became one of the largest coffee concerns in North America, which has traditionally been the largest market for coffee in the world. P&G acquired the company in 1963.The coffee
In the United States, there are 8 'families' of Folgers coffee (many available in decaf versions):- Classic Roast, including Classic "Red Can", Half Caff, and Special Roast. (All Medium Roasted coffees)
- Coffeehouse Series: including Gourmet Supreme (Dark Roast), 100% Colombian (Med-Dark), French Roast (Med-Dark) and Breakfast Blend (Light Roast).
- Simply Smooth, a new stomach-friendly medium roasted coffee.
- Flavored Coffee: Hazelnut, French Vanilla, Chocolate Silk, Cinnamon.
- Folgers Gourmet Selections: a new line of plain and flavored coffees targeting "a taste of gourmet every day".
- Instant Coffees: Folgers Crystals and Singles are available in Regular and Decaf.
- Coffee Pods: For use with one cup brewing systems such as HomeCafe.
- Café Coffees: Such as Cappuccino and Cafe Latte.
When a taste test was held on Dateline NBC with some of America's most refined coffee drinkers, Folgers Classic roast scored last on the taste rating.
Advertising the brand
"The best part of waking up is Folgers in your cup!" is Folgers' well-known slogan. In some commercials for Folgers, the slogan was sung as a jingle by the a cappella musical group Rockapella.Folgers was known for many years for television advertising, with one of its best-known campaigns involving "Mrs. Olson," a Swedish neighbor to many of the campaign's other characters, who invariably recommended a cup of Folgers coffee as a solution to all of their (minor) problems. She also invariably reminded her listeners that Folgers was "mountain grown, the richest kind of coffee." Actress Virginia Christine portrayed Mrs. Olson in television advertisements from 1965 to 1986.
Another famous advertising campaign from the early 1980s took the viewer inside various gourmet restaurants as a voice-over whispered, "We are here at (insert name of four-star restaurant), where we've secretly replaced the fine coffee they usually serve with Folgers Crystals. Let's see if anyone can tell the difference!"
In the mid 1980s through the early 1990s Folgers advertised in the ever expanding NASCAR racing series in the United States. This was notable because Folgers was the first NASCAR sponsor to not be affiliated with an automotive, tobacco, or beer company. After a trial season with the Joe Ruttman driven, Larry McClure owned Chevrolet in 1985, Folgers expanded sponsorships with high profile race teams and popular drivers such as the T.G. Sheppard & Rick Hendrick owned Chevrolets driven by Tim Richmond, Benny Parsons and Ken Schrader and later in 1990 with the Jack Roush owned, Mark Martin driven Ford Thunderbird just missing a Championship by 26 points.
In 2006, the advertising agency Saatchi & Saatchi created a viral advertisement, popularly known as "Happy Mornings," for Folgers. The ad, in which a large group of cheerful singers and dancers appear at sunrise as the sun itself to wake people up, has been widely distributed on weblogs and video sites such as YouTube.
The Folger Building
The brick, five-story Folger Building at 101 Harrison in San Francisco, California was the former headquarters of Folgers. It still has a sign saying "The Folgers Coffee Company" on the corner. The Wharton Business School has its California office there.Media
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References
- The Folger Way - Coffee Pioneering since 1850 - Ruth Waldo Newhall (1961) (no ISBN number)
| Procter & Gamble Co. | |
|---|---|
| Corporate Directors: Norman Augustine | Bruce Byrnes | R. Kerry Clark | Scott D. Cook | Joseph Gorman | A. G. Lafley | Charles R. Lee | Lynn M. Martin | W. James McNerney, Jr. | Johnathan Rodgers | John F. Smith, Jr. | Ralph Snyderman | Robert Storey | Margaret Whitman | Ernesto Zedillo | |
| Brands: Always | Ariel | Aussie | Bounty | Braun | Charmin | Cheer | Clairol | CoverGirl | Crest | Downy | Dreft | Duracell | Eukanuba | Fairy | Febreze | Folgers | Gillette | Head & Shoulders | Herbal Essences | Iams | Ivory | Joy | Luvs | Max Factor | Metamucil | Mr. Clean | Noxzema | Olay | Old Spice | Oral-B | Pampers | Pantene | Pringles | Puffs | Pur | SK-II | Swiffer | Tampax | Tide | Vicks | Zest | |
Annual Revenue: $55.4 billion USD (){kind=icon} 10% FY 2005) | Employees: 110,000 | Stock Symbol: NYSE: PG | Website: www.pg.com |
Coffee is a widely consumed beverage prepared from roasted seeds, commonly called beans, of the coffee plant. Coffee was first consumed in the 9th century, when it was discovered in the highlands of Ethiopia.
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Motto
"In God We Trust" (since 1956)
"E Pluribus Unum" ("From Many, One"; Latin, traditional)
Anthem
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"In God We Trust" (since 1956)
"E Pluribus Unum" ("From Many, One"; Latin, traditional)
Anthem
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Procter & Gamble Co.
Public (NYSE: PG )
Founded 1837
Headquarters One Procter & Gamble Plaza, Cincinnati, Ohio, USA 45202
Industry Consumer goods
Products Consumer goods
Revenue US$76.476[1] billion (2007)
Net income US$10.
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Public (NYSE: PG )
Founded 1837
Headquarters One Procter & Gamble Plaza, Cincinnati, Ohio, USA 45202
Industry Consumer goods
Products Consumer goods
Revenue US$76.476[1] billion (2007)
Net income US$10.
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James Athearn ("J.A.") Folger (June 17 1835 - June 26 1889), was the founder of the Folgers Coffee Company.
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Early years
Folger was born in Nantucket, Massachusetts, the son of Samuel Brown Folger and Nancy Hill...... Click the link for more information.
City and County of San Francisco
"The Painted Ladies"
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Nickname: The City, The City by the Bay, San Fran, Frisco,[1] Baghdad by the Bay[2]
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"The Painted Ladies"
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Nickname: The City, The City by the Bay, San Fran, Frisco,[1] Baghdad by the Bay[2]
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For the periodical, see .
The 19th Century (also written XIX century) lasted from 1801 through 1900 in the Gregorian calendar. It is often referred to as the "1800s...... Click the link for more information.
Nantucket
Flag
Seal
Location in Nantucket County in Massachusetts
Coordinates:
Country United States
State Massachusetts
Settled 1641
Incorporated 1671
Government
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California Gold Rush 1848–1855) began on January 24, 1848, when gold was discovered at Sutter's Mill. As news of the discovery spread, some 300,000 people came to California from the rest of the United States and abroad.
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twentieth century of the Common Era began on January 1, 1901 and ended on December 31, 2000, according to the Gregorian calendar. Some historians consider the era from about 1914 to 1991 to be the Short Twentieth Century.
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Peter Folger (December 26, 1905- August 27, 1980) was an American coffee heir, socialite, and member of the prominent United States Folger family. He was also the long time Chairman of the board and President at the Folgers Coffee Company. He is the great-grandson of founder J. A.
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Abigail Anne Folger (August 11, 1943 – August 9, 1969) was an American coffee heiress, debutante, socialite, volunteer social worker, civil rights devotee and member of the prominent United States Folger family. She was the great-great-granddaughter of J. A.
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North America is a continent [1] in the Earth's northern hemisphere and (chiefly) western hemisphere. It is bordered on the north by the Arctic Ocean, on the east by the North Atlantic Ocean, on the southeast by the Caribbean Sea, and on the south and west
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19th century - 20th century - 21st century
1930s 1940s 1950s - 1960s - 1970s 1980s 1990s
1960 1961 1962 - 1963 - 1964 1965 1966
Year 1963 (MCMLXIII
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1930s 1940s 1950s - 1960s - 1970s 1980s 1990s
1960 1961 1962 - 1963 - 1964 1965 1966
Year 1963 (MCMLXIII
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Dateline NBC, or Dateline, is a U.S. weekly television newsmagazine broadcast by NBC similar to ABC's 20/20 or CBS's 60 Minutes.
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History
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A Cappella (Italian: “in the church style”) music is vocal music or singing without instrumental accompaniment, or a piece intended to be performed in this way.
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Rockapella is an American a cappella musical group best known for their series of Folgers Coffee commercials and the Where in the World is Carmen Sandiego? theme song. "Rockapella" is a portmanteau of "rock" and "a cappella".
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Television (often abbreviated to TV, T.V., or more recently, tv; sometimes called telly, the tube, boob tube, or idiot box in British English) is a widely used telecommunication system for broadcasting and receiving moving pictures
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Advertising is paid, one-way communication through a medium in which the sponsor is identified and the message is controlled by the sponsor. Variations include publicity, public relations, etc..
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Motto
(Royal) "För Sverige - I tiden" 1
"For Sweden – With the Times" ²
Anthem
Du gamla, Du fria
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(Royal) "För Sverige - I tiden" 1
"For Sweden – With the Times" ²
Anthem
Du gamla, Du fria
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Virginia Christine
Born March 5 1920
Stanton, Iowa
Died July 24, 1996
Spouse(s) Fritz Feld
Awards
Virginia Christine (March 5, 1920 - July 24, 1996) was an American film and television actress and voice artist.
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Born March 5 1920
Stanton, Iowa
Died July 24, 1996
Spouse(s) Fritz Feld
Awards
Virginia Christine (March 5, 1920 - July 24, 1996) was an American film and television actress and voice artist.
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19th century - 20th century - 21st century
1930s 1940s 1950s - 1960s - 1970s 1980s 1990s
1962 1963 1964 - 1965 - 1966 1967 1968
Year 1965 (MCMLXV
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1930s 1940s 1950s - 1960s - 1970s 1980s 1990s
1962 1963 1964 - 1965 - 1966 1967 1968
Year 1965 (MCMLXV
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19th century - 20th century - 21st century
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1983 1984 1985 - 1986 - 1987 1988 1989
Year 1986 (MCMLXXXVI
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Year 1986 (MCMLXXXVI
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Sport governing body
Category Stock cars
Area of jurisdiction Canada,United States,Mexico
Formation date 1948
Headquarters Daytona Beach, Florida
Charlotte, North Carolina
New York City, New York
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Category Stock cars
Area of jurisdiction Canada,United States,Mexico
Formation date 1948
Headquarters Daytona Beach, Florida
Charlotte, North Carolina
New York City, New York
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Sport governing body
Category Stock cars
Area of jurisdiction Canada,United States,Mexico
Formation date 1948
Headquarters Daytona Beach, Florida
Charlotte, North Carolina
New York City, New York
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Category Stock cars
Area of jurisdiction Canada,United States,Mexico
Formation date 1948
Headquarters Daytona Beach, Florida
Charlotte, North Carolina
New York City, New York
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Joe Ruttman (born October 28, 1944, in Upland, California), is a former driver in all 3 NASCAR national divisions and a 13 time winner in the NASCAR Craftsman Truck Series, the seventh most wins by any driver in the Truck Series.
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Chevrolet Motor Division
Division of General Motors
Founded 1911
Headquarters Detroit, Michigan, USA, United States
Industry Automobile
Products Cars and trucks
Parent General Motors
Slogan The Feeling is Different (World)
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Division of General Motors
Founded 1911
Headquarters Detroit, Michigan, USA, United States
Industry Automobile
Products Cars and trucks
Parent General Motors
Slogan The Feeling is Different (World)
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T. G. Sheppard (born Billy Neal Browder (after his father, Billy Browder), 20 July 1942, Humboldt, Tennessee) is an American country music singer. He never graduated from high school, but was one credit away from doing so.
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Joseph Riddick Hendrick III (born July 12, 1949 in Warrenton, North Carolina), better known as Rick Hendrick is an owner of several NASCAR stock cars and teams, as well as Hendrick Automotive Group[1], one of the largest automotive chains in the United States.
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Chevrolet Motor Division
Division of General Motors
Founded 1911
Headquarters Detroit, Michigan, USA, United States
Industry Automobile
Products Cars and trucks
Parent General Motors
Slogan The Feeling is Different (World)
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Division of General Motors
Founded 1911
Headquarters Detroit, Michigan, USA, United States
Industry Automobile
Products Cars and trucks
Parent General Motors
Slogan The Feeling is Different (World)
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