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Information about Febreze

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A bottle of Febreze.


Febreze is a brand of household odor eliminator manufactured by Procter & Gamble, sold in North America, Asia and Europe.[1] First introduced in test markets in 1996, the product has been sold in the United States since June 1998, and the line has since branched out to include air fresheners, fabric refreshers, plug-in oils, scent stories (music discs that are scented) and odor eliminating candles. http://www.febreze.com/en_US/febreze/scent_stories.do

The product's active ingredient, cyclodextrin, is a type of modified starch having a shape similar to a donut. The molecule binds or entraps various hydrophobic compounds within the donut shape.[2] In this way, malodorous molecules are retained so that they are no longer detected as a scent. This mechanism of action is unlike that of ordinary air fresheners, which simply add their own scent on top of the malodorous ones.

Risks

Possible human risk

Febreze contains a small amount of zinc oxide which could cause minor skin irritation on contact.

Possible risk to animals

Despite widely circulating anecdotes claiming that Febreze has killed household pets, no evidence has been found to suggest that the substance is dangerous to animals.[3]

Birds may be the exception, however, since they are highly sensitive to many airborne chemicals. Febreze should not be used in a room housing pet birds.

References

1. ^ Febreze review (http). Ciao Shopping Intelligence. Retrieved on Sept. 14th, 2001.
2. ^ Chemical Functional Definitions - Cyclodextrin. Procter&Gamble (2005).
3. ^ Urban Legends Reference Pages: Febreze Pet Danger.

External links

Procter & Gamble Co.
Corporate Directors: Norman Augustine | Bruce Byrnes | R. Kerry Clark | Scott D. Cook | Joseph Gorman | A. G. Lafley | Charles R. Lee | Lynn M. Martin | W. James McNerney, Jr. | Johnathan Rodgers | John F. Smith, Jr. | Ralph Snyderman | Robert Storey | Margaret Whitman | Ernesto Zedillo
Brands: Always | Ariel | Aussie | Bounty | Braun | Charmin | Cheer | Clairol | CoverGirl | Crest | Downy | Dreft | Duracell | Eukanuba | Fairy | Febreze | Folgers | Gillette | Head & Shoulders | Herbal Essences | Iams | Ivory | Joy | Luvs | Max Factor | Metamucil | Mr. Clean | Noxzema | Olay | Old Spice | Oral-B | Pampers | Pantene | Pringles | Puffs | Pur | SK-II | Swiffer | Tampax | Tide | Vicks | Zest
Annual Revenue: $55.4 billion USD (10% FY 2005) | Employees: 110,000 | Stock Symbol: NYSE: PG | Website: www.pg.com
Procter & Gamble Co.

Public (NYSE:  PG )
Founded 1837
Headquarters One Procter & Gamble Plaza, Cincinnati, Ohio, USA 45202

Industry Consumer goods
Products Consumer goods
Revenue US$76.476[1] billion (2007)
Net income US$10.
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North America is a continent [1] in the Earth's northern hemisphere and (chiefly) western hemisphere. It is bordered on the north by the Arctic Ocean, on the east by the North Atlantic Ocean, on the southeast by the Caribbean Sea, and on the south and west
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Asia is the world's largest and most populous continent. It covers 8.6% of the Earth's total surface area (or 29.4% of its land area) and, with almost 4 billion people, it contains more than 60% of the world's current human population.
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Europe is one of the seven traditional continents of the Earth. Physically and geologically, Europe is the westernmost peninsula of Eurasia, west of Asia. Europe is bounded to the north by the Arctic Ocean, to the west by the Atlantic Ocean, to the south by the Mediterranean Sea,
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Air fresheners are consumer products that mitigate unpleasant odors in indoor spaces. Such odors may include those given off by candles, aerosol sprays, potpourri and gels.
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Cyclodextrins (sometimes called cycloamyloses) make up a family of cyclic oligosaccharides, composed of 5 or more α-D-glucopyranoside units linked 1->4, as in amylose (a fragment of starch). The 5-membered macrocycle is not natural.
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hydrophobicity (from the combining form of water in Attic Greek hydro- and for fear phobos) refers to the physical property of a molecule (known as a hydrophobe) that is repelled from a mass of water [1].
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Zinc oxide is a chemical compound with the formula ZnO. It is nearly insoluble in water but soluble in acids and alkalis. It occurs as white hexagonal crystals or a white powder commonly known as zinc white.
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Procter & Gamble Co.

Public (NYSE:  PG )
Founded 1837
Headquarters One Procter & Gamble Plaza, Cincinnati, Ohio, USA 45202

Industry Consumer goods
Products Consumer goods
Revenue US$76.476[1] billion (2007)
Net income US$10.
..... Click the link for more information.
Business law
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Basic forms:
Sole proprietorship
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(General · Limited · LLP)
Cooperative
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Business trust · LLC · LLLP
Delaware corporation
Nevada corporation
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Limited company
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director is an officer (that is, someone who works for the company) charged with the conduct and management of its affairs. A director may be an inside director (a director who is also an officer or promoter or both) or an outside, or independent, director.
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Norman Ralph Augustine (born July 27, 1935) is a U.S. aircraft businessman. Born in Denver, Colorado, Augustine is an Eagle Scout, a recipient of the Distinguished Eagle Scout Award from the Boy Scouts of America and was the national president from 1994 to 1996.
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Alan George Lafley (born June 13, 1947) is an American businessman who serves as the CEO and the Chairman of the Board of Procter & Gamble. He joined P&G upon his graduation, in 1977. He assumed the CEO office in 2000 and the chairmanship in 2002.
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Lynn M. Martin is a former Professor at the Kellogg School of Management, Northwestern University from 1993 until 1999 and Chair of the Council for the Advancement of Women and Advisor to the firm of Deloitte & Touche LLP for Deloitte's internal human resources and minority
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Walter James "Jim" McNerney, Jr., is an American businessman. On June 30, 2005 he was named the CEO of The Boeing Company. Prior to that, McNerney was the Chairman and Chief Executive of 3M. He had been a member of the Boeing board of directors since 2001.
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John Francis "Jack" Smith, Jr. (born April 6, 1938 in Worcester, MA) is currently the non-executive chairman of the board of directors of Delta Air Lines. Smith has been a member of Delta's board of directors since 2000.
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Ralph Snyderman, M.D., is the Chancellor for Health Affairs at Duke University, as well as President and CEO of Duke University Health System and James B. Duke Professor of Medicine.
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Margaret C. "Meg" Whitman (born August 4, 1956) has been the President and CEO of the online marketplace eBay since March 1998. Whitman joined eBay when the company had 29 employees and operated solely in the United States; eBay is now a global organization with over 11,000
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Ernesto Zedillo Ponce de León (born December 27, 1951) was President of Mexico from 1994 to 2000. He is widely credited for laying the groundwork for free and fair elections that ended 7 decades of PRI rule with the ascension of Vicente Fox.
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A brand includes a name, logo, slogan, and/or design scheme associated with a product or service. Brand recognition and other reactions are created by the use of the product or service and through the influence of advertising, design, and media commentary.
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Always is a brand of feminine hygiene products, including maxi pads, pantiliners, and feminine wipes, produced by Procter & Gamble. It was released in 1983 and became the industry leading brand by 1985.
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Ariel is a marketing line of laundry detergents made by Procter & Gamble. It is the flagship brand in Procter & Gamble's United Kingdom portfolio.

History

Ariel first appeared on the UK market circa 1969, and was a detergent with stain-removing enzymes.
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Aussie is a haircare brand including shampoo and conditioner as well as other hair styling products such as hair gel, hair spray, and hair detangler. It is marketed as a product related to Australia, its products are often labeled with a logo of a kangaroo, and its slogan is "Put
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Bounty is a brand of paper towel from Procter & Gamble. Its longtime slogan was "The Quicker Picker-upper," which changed in recent years to "The Quilted Quicker Picker-upper".
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Braun GmbH

Wholly owned subsidiary
Founded 1921
Headquarters Kronberg, Germany

Industry Small appliances
Products Electric razors
Electric toothbrushes
Coffeemakers, toasters, blenders
Parent Procter & Gamble
Website www.braun.
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Charmin (pronounced SHAR-min) is a brand-name of extra-soft toilet paper.

The Charmin name was first created in 1928 by the Hoberg Paper Company in Green Bay, Wisconsin.
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