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Information about Duracell

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A pair of Duracell AAA batteries.
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A Duracell AA battery.


Duracell is a brand of batteries manufactured by Procter and Gamble. Duracell is the leading brand of batteries worldwide.

Additionally, Duracell owns the Procell professional-use brand.[1]

Products

Duracell manufactures alkaline batteries in many common sizes, such as AAA, AA, C, D, and 9V. Lesser used sizes such as AAAA (primarily for pagers, penlights and blood glucose meters) and J size batteries (for hospital devices) are also manufactured along with a range of "button" batteries using Zinc-air chemistry, used in calculators, hearing aids and other small (mostly medical related) devices.

Duracell also manufactures specialty batteries, including NiMH rechargeable batteries and batteries for cameras, watches, hearing aids, etc. Their two main battery brands are "Coppertop", marketed as longer-lasting, and "Ultra", directed mainly at users of digital devices and devices that need more power. The Coppertop and Ultra brands of batteries use the alkaline-manganese dioxide chemistry. Duracell also has a line of lithium chemistry batteries and products, now manufactured outside of the U.S.

In recent years, Duracell's innovations expanded to include new battery designs with their prismatic batteries, which are prismatic in shape rather than cylindrical. Prismatic cells were made available in both alkaline and lithium designs. In 2006, Duracell introduced "Power PixTM" batteries with metal hydroxy technology, designed to supply longer life in digital cameras and other high drain devices by up to twice the number of photos typically achievable with alkaline batteries.

Duracell batteries are also bulk packaged for end users under the brand name Procell.

Business

Duracell introduced many battery formats, including AAA (R03) in the 1950s and AA (R6 Penlight) in 1960. It merged with Gillette in 1996, and became part of Procter & Gamble when P&G acquired Gillette in 2005. Duracell's main competitor is the Energizer battery brand. Duracell continues to have manufacturing facilities in the U.S. (primarily in the southeast) and in Asia and Europe. Duracell's global headquarters is located in Bethel, Connecticut, about an hour from New York City.

History

Duracell originated via the partnership of scientist Samuel Ruben and businessman Philip Rogers Mallory, who met during the 1920s. The P.R. Mallory Company produced mercury cells for military equipment use, trumping the Zn-air battery technology used then in virtually all applications. During the late 1970s, when the company's concerns for the now-known effects of mercury began, mercury quickly became an obsolete ingredient in all their manufacturing processes. It was replaced by alkaline technology.

During the 1950s Kodak introduced cameras with integral flash: the design required a new cell size and thus size AAA was developed.

In 1964 the term "Duracell" was formally introduced as a brand. The name is a portmanteau for "durable cell". The Mallory battery line was retired in 1978.

In popular culture

  • In the video game Pikmin 2 for the Nintendo GameCube, a Duracell battery appears as the very first collectable item. Another smaller Proton AA is found very later on.
  • A Duracell battery appears in The Matrix, when Morpheus uses one to explain to Neo that humans are being used as a power supply. The term "copper top" is used as a somewhat derogatory reference to humans plugged into the Matrix, referencing the appearance of the Duracell battery. The trademark bell from Duracell's TV ads is also played.
  • Duracell is sometimes used as derogatory term for a person with red hair, particularly a redhead dressed entirely in black because of the distincitve design and colour of Duracell batteries.
  • Weird Al Yankovic makes fun of Duracell in his song I'll Sue Ya by saying: "I sued Duracell, they never told me not to shove that Double A (AA) right up my nose."
  • In another Weird Al song, Hardware Store, both Duracell and Energizer (Duracell's strongest competitor) batteries are mentioned as things sold at the hardware store.
  • In the United Kingdom, Duracell TV commercials feature a pink toy rabbit, and the very similar Energizer Bunny is not a recognised trade mark there.

References

1. ^ Products. Duracell corporate site (Procter & Gamble). Retrieved on 2007-05-11.

External links

Procter & Gamble Co.
Corporate Directors: Norman Augustine | Bruce Byrnes | R. Kerry Clark | Scott D. Cook | Joseph Gorman | A. G. Lafley | Charles R. Lee | Lynn M. Martin | W. James McNerney, Jr. | Johnathan Rodgers | John F. Smith, Jr. | Ralph Snyderman | Robert Storey | Margaret Whitman | Ernesto Zedillo
Brands: Always | Ariel | Aussie | Bounty | Braun | Charmin | Cheer | Clairol | CoverGirl | Crest | Downy | Dreft | Duracell | Eukanuba | Fairy | Febreze | Folgers | Gillette | Head & Shoulders | Herbal Essences | Iams | Ivory | Joy | Luvs | Max Factor | Metamucil | Mr. Clean | Noxzema | Olay | Old Spice | Oral-B | Pampers | Pantene | Pringles | Puffs | Pur | SK-II | Swiffer | Tampax | Tide | Vicks | Zest
Annual Revenue: $55.4 billion USD (10% FY 2005) | Employees: 110,000 | Stock Symbol: NYSE: PG | Website: www.pg.com
battery is a device consisting of one or more electrochemical cells, which store chemical energy and make it available in an electrical form. There are many types of electrochemical cells, including galvanic cells, electrolytic cells, fuel cells, flow cells, and voltaic cells.
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Procter & Gamble Co.

Public (NYSE:  PG )
Founded 1837
Headquarters One Procter & Gamble Plaza, Cincinnati, Ohio, USA 45202

Industry Consumer goods
Products Consumer goods
Revenue US$76.476[1] billion (2007)
Net income US$10.
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Alkaline batteries are a type of power cell dependent upon the reaction between zinc and manganese dioxide (Zn/MnO2).

Compared with original
zinc-carbon batteries, while both produce approximately 1.
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both the batteries' size and chemistry, while older names do not. For a more complete list see battery types. This summary is only for types relating to battery "sizes".

Battery chemistry primary


(charge density order)

Chemistry Cell
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AAA battery (pronounced "triple A") is 44.5 mm long and 10.5 mm in diameter, weighing around 11.5 grams. Output of alkaline batteries in this size is 1.5 volts, 900 to 1,155 mA·h (3240 to 4158 coulombs).
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AA battery (IPA pronunciation: [eɪ eɪ] or [ˈdʌbl̩ eɪ]) is a dry cell-type battery commonly used in portable electronic devices.
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PP3 battery, commonly referred to simply as a nine-volt battery, is shaped as a rounded rectangular prism and has a nominal output of nine volts. Its nominal dimensions are 48 mm × 25 mm × 15 mm (ANSI standard 1604A).
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An AAAA battery is 42.5 mm long and 8.3 mm in diameter, weighing around 6.5 grams. Output of alkaline batteries in this size is 1.5 volts, 625 mA·h.

This battery is also classified as LR8D425 (IEC) and 25A (ANSI/NEDA).
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For terminal pagers, see more (Unix) or less (Unix).


A pager (sometimes referred as a Beeper) is a personal telecommunications device used to request a phone call from a pager subscriber and/or receive simple text communications in the
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flashlight, electric torch or simply torch is a hand-held portable electric spotlight. It is known as a flashlight mainly in the United States and Canada and as a torch or electric torch in most Commonwealth countries.
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Blood is a specialized biological fluid consisting of red blood cells (also called RBCs or erythrocytes), white blood cells (also called leukocytes) and platelets (also called thrombocytes) suspended in a complex fluid medium known as blood plasma.
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Glucose (Glc), a monosaccharide (or simple sugar), is an important carbohydrate in biology. The living cell uses it as a source of energy and metabolic intermediate.
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A calculator is a hand-held device for performing calculations. Although modern calculators often incorporate a general purpose computer, the device is designed for performing specific operations, rather than for flexibility.
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hearing aid is an instrument that brings sound more effectively to the listener's ear,[1] helping hearing impaired people hear sounds better. Early devices were passive, and attempted to gather sound energy and direct it to the ear.
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NIMH or NiMH may refer to:
  • National Institute of Mental Health, a part of the United States National Institutes of Health.
  • National Institute of Medical Herbalists, a British organisation of professional medical herbalists dating back to 1864.

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camera is a device used to capture images, as still photographs or as sequences of moving images (movies or videos). The term as well as the modern-day camera evolved from the camera obscura
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This article may contain original research or unverified claims.
Please help Wikipedia by adding references. See the for details.
This article has been tagged since September 2007.

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A brand includes a name, logo, slogan, and/or design scheme associated with a product or service. Brand recognition and other reactions are created by the use of the product or service and through the influence of advertising, design, and media commentary.
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alkali (from Arabic: Al-Qalyالقلي, القالي ) is a basic, ionic salt of an alkali metal or alkaline earth metal element.
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2, 3
(oxides: acidic, basic or amphoteric
depending on the oxidation state)
Electronegativity 1.55 (Pauling scale)
Ionization energies
(more) 1st: 717.3 kJmol−1
2nd: 1509.
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An oxide is a chemical compound containing at least one oxygen atom and other elements. Most of the earth's crust consists of oxides. Oxides result when elements are oxidized by air.
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Lithium batteries are primary batteries that have lithium metal or lithium compounds as an anode. Depending on the design and chemical compounds used lithium cells can produce voltages from 1.5V to about 3V, twice the voltage of an ordinary zinc-carbon battery or alkaline cell.
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prism is a polyhedron made of an n-sided polygonal base, a translated copy, and n faces joining corresponding sides. Thus these joining faces are parallelograms. All cross-sections parallel to the base faces are the same. A prism is a subclass of the prismatoids.
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cylinder is a quadric surface, with the following equation in Cartesian coordinates:



This equation is for an elliptic cylinder, a generalization of the ordinary, circular cylinder (a = b).
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worldwide view.


2nd millennium
Centuries: 19th century - 20th century - 21st century

1920s 1930s 1940s - 1950s - 1960s 1970s 1980s
1950 1951 1952 1953 1954
1955 1956 1957 1958 1959

- -
- The 1950s
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19th century - 20th century - 21st century
1930s  1940s  1950s  - 1960s -  1970s  1980s  1990s
1957 1958 1959 - 1960 - 1961 1962 1963

Year 1960 (MCMLX
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Global Gillette is a business unit of Procter & Gamble. It is the successor of The Gillette Company, which was founded by King C. Gillette in 1901 as a safety razor manufacturer. It was based in Boston, Massachusetts.
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Procter & Gamble Co.

Public (NYSE:  PG )
Founded 1837
Headquarters One Procter & Gamble Plaza, Cincinnati, Ohio, USA 45202

Industry Consumer goods
Products Consumer goods
Revenue US$76.476[1] billion (2007)
Net income US$10.
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20th century - 21st century - 22nd century
1970s  1980s  1990s  - 2000s -  2010s  2020s  2030s
2002 2003 2004 - 2005 - 2006 2007 2008

2005 by topic:
News by month
Jan - Feb - Mar - Apr - May - Jun
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Energizer Holdings Inc.

Public (NYSE:  ENR )
Founded Spun-off from Ralston Purina Company in 2000
Headquarters Town and Country, Missouri, USA

Key people Ward M.
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