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Information about Direct Marketing Association

Direct Marketing Associations are national trade organizations that seek to advance all forms of direct marketing.

23 direct marketing trade associations from five continents established an International Federation of Direct Marketing Associations. Founded in 1989, the IFDMA was established to develop firm lines of communications between direct marketers around the world, and is dedicated to improving the practice and communicating the value of direct marketing; and to promoting the highest standards for ethical conduct and effective self-regulation of the direct marketing community.

The purposes of Direct Marketing Associations are generally:
  • Promoting direct marketing techniques and companies to consumers.
  • Fighting negative images of the direct marketing industry.
  • Providing training and professional development opportunities to marketers.
  • Conducting industry research.
  • Hosting networking conferences for marketers.
  • Promoting direct marketing, informing consumers of the safeguards that exist, and promoting the DMA as their protector, contact point and regulator.
  • Trying to ensure that their members create consumer confidence.
  • Advising how companies should use information by operating within the terms of Data Protection Acts.
  • Lobbying against Data Protection Acts which protect data against redistribution.
  • Lobbying against laws forbidding e-mail address harvesting.
Direct Marketing Associations have attracted controversy, as they purport to defend and promote spam, junk mail, and telemarketing, which many consumers find irritating and intrusive. The DMA has a political action committee that makes political contributions in order to further its causes. The DMA asserts that the mass-mailings done by its members are both economically and environmentally beneficial (the latter because they supposedly reduce the number of car trips taken by shoppers who would otherwise shop at conventional stores).

See also

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Lobbying is a concerted effort designed to achieve some result, typically from government authorities and elected officials. It can consist of the outreach of legislative members, public actions (e.g. mass demonstrations), or combinations of both public and private actions (e.g.
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E-mail harvesting is the process of obtaining lists of e-mail addresses using various methods for use in bulk e-mail or other purposes usually grouped as spam.

Methods

The simplest method involves spammers purchasing or trading lists of e-mail addresses from other spammers.
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Spamming is the abuse of electronic messaging systems to indiscriminately send unsolicited bulk messages. While the most widely recognized form of spam is e-mail spam, the term is applied to similar abuses in other media: instant messaging spam, Usenet newsgroup spam, Web search
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Junk Mail could mean:
  1. Postal mail used in direct marketing
  2. Spam (electronic)
  3. The Norwegian film Budbringeren (Junk Mail)

External Links:

  • "Bulk vs Junk Mail"

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Telemarketing is a method of direct marketing in which a salesperson uses the telephone to solicit prospective customers to buy products or services. Telemarketing can also include recorded sales pitches programmed to be played over the phone via automatic dialing.
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In the US, a political action committee, or PAC, is the name commonly given to a private group, regardless of size, organized to elect or defeat government officials or to promote legislation.
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Acts of Parliament of predecessor
states to the United Kingdom
Acts of English Parliament to 1601
Acts of English Parliament to 1641
Acts and Ordinances (Interregnum) to 1660
Acts of English Parliament to 1699
Acts of English Parliament to 1706
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The UK DMA is a trade organization which seeks to advance all forms of direct marketing. It is based in the United Kingdom, but its members include companies from other countries as well.
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The Direct Marketing Association (DMA) is a trade organization which seeks to advance all forms of direct marketing. The DMA was founded in 1917. It is based in the United States, but its members include companies from 53 other countries as well.
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19th century - 20th century - 21st century
1880s  1890s  1900s  - 1910s -  1920s  1930s  1940s
1914 1915 1916 - 1917 - 1918 1919 1920

Year 1917 (MCMXVII
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Motto
"In God We Trust"   (since 1956)
"E Pluribus Unum"   ("From Many, One"; Latin, traditional)
Anthem
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