Information about Digital Marketing
Digital Marketing is the practice of promoting products and services using digital distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner.
Whilst digital marketing does include many of the techniques and practices contained within the category of Internet Marketing, it extends beyond this by including other channels with which to reach people that do not require the use of The Internet. As a result of this non-reliance on the Internet, the field of digital marketing includes a whole host of elements such as mobile phones, sms/mms, display / banner ads and digital outdoor.
Previously seen as a stand-alone service in its own right, it is frequently being seen as a domain that can and does cover most, if not all, of the more traditional marketing areas such as Direct Marketing by providing the same method of communicating with an audience but in a digital fashion.
Pros:
No restrictions in terms of type of content or size as the user determines what they want.
•# No technology required to send the content, only to store/display it.
• No regulations or opt-in process required.
Cons:
• Considerable marketing effort required for users to find the message/content.
• Limited tracking capabilities – only total downloads, page views, etc.
• No personalization – content is received and viewed the same across all audiences
Pros:
• Can be personalized -- messages received can be highly targeted and specific to selected criteria – like a special offer for females, 21 years old or over and living in California.
• Detailed tracking and reporting – marketers can see not only how many people saw their message but also specific information about each user such as their name as well as demographic and psychographic data.
• High Return on Investment (ROI) possible – if executed the right way, push messaging can help drive new revenue as well as brand reinforcement.
Cons:
• Compliance issue – each push messaging technology has its own set of regulations, from minor (RSS) to heavily controlled (email and text messaging)
• Requires mechanism to deliver content – the marketer has to use an application to send the message, from an email marketing system to RSS feeders.
• Delivery can be blocked – if the marketer does not follow the regulations set forth by each push message type, the content can be refused or rejected before getting to the intended recipient.
An email could be sent to a list of potential customers with a special offer for those that also include their cell phone number. A couple of days later, a follow up campaign would be sent via text message (SMS) with the special offer.
Push and pull message technologies can also be used in conjunction with each other. For example, an email campaign can include a banner ad or link to a content download. This enables a marketer to have the best of both worlds in terms of their marketing messaging.
An advertisement that appears on a Web page, most commonly at the top (header) or bottom (footer) of the page. Designed to have the user click on it for more information (see Microsite)
Blacklisted
A blacklisted notice means that the message may not have been delivered due to be flagged on one of the major lists that keep tabs of known spammers. Different ISPs use different blacklists to block mailings from being delivered to their clients. It can be a temporary ban or a permanent one, depending upon the list.
Blocked
A blocked notice means that the message did not get through due to being considered spam by the subscriber’s ISP. This may be due to being on a blacklist or because the message contains a domain that is already being blocked.
Blog
Shortened from “web log” a blog is a user-generated Web site where entries are made in journal style and displayed in a reverse chronological order.
Campaign
A campaign is a specific message being sent to a specific group of recipients.
CAN SPAM Act
The CAN SPAM ACT is a series of federal laws that must be followed by all email marketers. Those found in violation of the laws can be subjected to major penalties. For more information, go to [1]
Click Through
The number of times people clicked on the links in your message. This is often referred to as CTR (Click Through Rate). Note: you must have enabled click through tracking in the campaign in order for this to be recorded.
DMA Market
DMA stands for Designated Market Area, which is often associated with the entertainment industry. DMAs are usually counties (or sometimes split counties) that contain a large population that can be targeted, such as New York City, Los Angeles or Chicago.
Email Service Provider (ESP)
Outside companies like mobileStorm that send bulk emails on behalf of their clients to prevent their messages as being labeled as spam or blocked entirely.
False Positives
Legitimate messages being labeled as “spam” Can cost companies potentially millions in potential lost revenue if not dealt with correctly.
GRPL
The Global Permanent Removal List consists of records that are automatically removed from a particular database. Almost all email service providers (ESP) or mutli-channel messaging companies maintain these lists for their clients.
Instant Messaging
Instant messaging (often shortened to IM) is a type of communications service that enables you to create a kind of private chat room with another individual in order to communicate in real time over the Internet.
Keywords
Used in conjunction with SMS messages. A user types a short code and matching keyword in order to be added to a mobile club or database.
Microsite
A mini Web site design to promote a specific portion or brand from a larger corporate site. Used often with contests or as a landing page for a specific promotion.
Open Rate
This is a ratio determined by the number of people who opened your email against the total number of people to whom you sent the message. Typically, this number will be low for large campaigns and higher for more targeted campaigns.
Personalization
Personalization gives you the ability to create a customized message for each person in your database. Can be addressed by first/last name, city, state, zip, etc.
RSS
RSS or Real Simple Syndication is technology designed to allow users to subscribe to a specific content feed and be automatically alerted when new updates are available.
RSS Reader
Application used to subscribe and monitor selected RSS content feeds.
Short Code
A short code is a 5 digit number that is used to send and respond to text messages. They can either be a random set of numbers or a “vanity” number tied to a specific brand or number pattern.
SMS
SMS (Short Message Service) is a one-way text message sent via a cell phone. It is usually received via the subscribers' text message inbox on their cell phone and can be a maximum of 160 characters per message.
Social Bookmarking
Social Bookmarking is a popular way to store, classify, share and search links that are combined into a single site for easy access.
Spam
An email message that is unwanted by the recipient. Legitimate emails can sometimes be incorrectly identified as spam and is a growing problem.
Streaming Technologies
Communication channel such as video and audio that is accessed online. Can be a pre-stored clip to access as well as a live feed that is streamed like an online broadcast.
Subscriber
A person who signs up to receive messages from a particular company or entity.
Targeting
Targeting allows you to send a message to people based on specific criteria from your subscriber database.
Voice Broadcast
Sending a pre-recorded voice messages to a large set of phone numbers at the time same. Can either be a voice call (meaning the recipient must answer the call for the message to play) or voice mail (meaning the message will play only if the recipient doesn’t answer )
Widget
A small graphical device that does a highly focused, often single, specific task. Web widgets can be embedded in web pages or run on the desktop of a PC or Mac using software such as Apple's Dashboard software or Yahoo! Widgets Engine.
Whilst digital marketing does include many of the techniques and practices contained within the category of Internet Marketing, it extends beyond this by including other channels with which to reach people that do not require the use of The Internet. As a result of this non-reliance on the Internet, the field of digital marketing includes a whole host of elements such as mobile phones, sms/mms, display / banner ads and digital outdoor.
Previously seen as a stand-alone service in its own right, it is frequently being seen as a domain that can and does cover most, if not all, of the more traditional marketing areas such as Direct Marketing by providing the same method of communicating with an audience but in a digital fashion.
Digital Marketing – Pull vs. Push
There are 2 different forms of digital marketing, each of which has their pros and cons.Pull
Pull digital marketing technologies involve the user having to seek out and directly grab (or pull) the content. Web site/blogs and streaming media (audio and video) are good examples of this. In each of these examples, users have a specific link (URL) to view the content.Pros:
No restrictions in terms of type of content or size as the user determines what they want.
•# No technology required to send the content, only to store/display it.
• No regulations or opt-in process required.
Cons:
• Considerable marketing effort required for users to find the message/content.
• Limited tracking capabilities – only total downloads, page views, etc.
• No personalization – content is received and viewed the same across all audiences
Push
Push digital marketing technologies involve both the marketer (creator of the message) as well as the recipients (the user). Email, SMS, RSS are examples of push digital marketing. In each of these examples, the marketer has to send (push) the messages to the users (subscribers) in order for the message to be received.Pros:
• Can be personalized -- messages received can be highly targeted and specific to selected criteria – like a special offer for females, 21 years old or over and living in California.
• Detailed tracking and reporting – marketers can see not only how many people saw their message but also specific information about each user such as their name as well as demographic and psychographic data.
• High Return on Investment (ROI) possible – if executed the right way, push messaging can help drive new revenue as well as brand reinforcement.
Cons:
• Compliance issue – each push messaging technology has its own set of regulations, from minor (RSS) to heavily controlled (email and text messaging)
• Requires mechanism to deliver content – the marketer has to use an application to send the message, from an email marketing system to RSS feeders.
• Delivery can be blocked – if the marketer does not follow the regulations set forth by each push message type, the content can be refused or rejected before getting to the intended recipient.
Digital Marketing and Multi-Channel Communications
While digital marketing is effective when using one message type, it is much more successful when a marketer combines multiple channels in the message campaigns. For example, if a company is trying to promote a new product release, they could send out an email message or text campaign individually. This, if properly executed, could yield positive results. However, this same campaign could be exponentially improved if multiple message types are implemented.An email could be sent to a list of potential customers with a special offer for those that also include their cell phone number. A couple of days later, a follow up campaign would be sent via text message (SMS) with the special offer.
Push and pull message technologies can also be used in conjunction with each other. For example, an email campaign can include a banner ad or link to a content download. This enables a marketer to have the best of both worlds in terms of their marketing messaging.
Digital Marketing Terms
Banner AdAn advertisement that appears on a Web page, most commonly at the top (header) or bottom (footer) of the page. Designed to have the user click on it for more information (see Microsite)
Blacklisted
A blacklisted notice means that the message may not have been delivered due to be flagged on one of the major lists that keep tabs of known spammers. Different ISPs use different blacklists to block mailings from being delivered to their clients. It can be a temporary ban or a permanent one, depending upon the list.
Blocked
A blocked notice means that the message did not get through due to being considered spam by the subscriber’s ISP. This may be due to being on a blacklist or because the message contains a domain that is already being blocked.
Blog
Shortened from “web log” a blog is a user-generated Web site where entries are made in journal style and displayed in a reverse chronological order.
Campaign
A campaign is a specific message being sent to a specific group of recipients.
CAN SPAM Act
The CAN SPAM ACT is a series of federal laws that must be followed by all email marketers. Those found in violation of the laws can be subjected to major penalties. For more information, go to [1]
Click Through
The number of times people clicked on the links in your message. This is often referred to as CTR (Click Through Rate). Note: you must have enabled click through tracking in the campaign in order for this to be recorded.
DMA Market
DMA stands for Designated Market Area, which is often associated with the entertainment industry. DMAs are usually counties (or sometimes split counties) that contain a large population that can be targeted, such as New York City, Los Angeles or Chicago.
Email Service Provider (ESP)
Outside companies like mobileStorm that send bulk emails on behalf of their clients to prevent their messages as being labeled as spam or blocked entirely.
False Positives
Legitimate messages being labeled as “spam” Can cost companies potentially millions in potential lost revenue if not dealt with correctly.
GRPL
The Global Permanent Removal List consists of records that are automatically removed from a particular database. Almost all email service providers (ESP) or mutli-channel messaging companies maintain these lists for their clients.
Instant Messaging
Instant messaging (often shortened to IM) is a type of communications service that enables you to create a kind of private chat room with another individual in order to communicate in real time over the Internet.
Keywords
Used in conjunction with SMS messages. A user types a short code and matching keyword in order to be added to a mobile club or database.
Microsite
A mini Web site design to promote a specific portion or brand from a larger corporate site. Used often with contests or as a landing page for a specific promotion.
Open Rate
This is a ratio determined by the number of people who opened your email against the total number of people to whom you sent the message. Typically, this number will be low for large campaigns and higher for more targeted campaigns.
Personalization
Personalization gives you the ability to create a customized message for each person in your database. Can be addressed by first/last name, city, state, zip, etc.
RSS
RSS or Real Simple Syndication is technology designed to allow users to subscribe to a specific content feed and be automatically alerted when new updates are available.
RSS Reader
Application used to subscribe and monitor selected RSS content feeds.
Short Code
A short code is a 5 digit number that is used to send and respond to text messages. They can either be a random set of numbers or a “vanity” number tied to a specific brand or number pattern.
SMS
SMS (Short Message Service) is a one-way text message sent via a cell phone. It is usually received via the subscribers' text message inbox on their cell phone and can be a maximum of 160 characters per message.
Social Bookmarking
Social Bookmarking is a popular way to store, classify, share and search links that are combined into a single site for easy access.
Spam
An email message that is unwanted by the recipient. Legitimate emails can sometimes be incorrectly identified as spam and is a growing problem.
Streaming Technologies
Communication channel such as video and audio that is accessed online. Can be a pre-stored clip to access as well as a live feed that is streamed like an online broadcast.
Subscriber
A person who signs up to receive messages from a particular company or entity.
Targeting
Targeting allows you to send a message to people based on specific criteria from your subscriber database.
Voice Broadcast
Sending a pre-recorded voice messages to a large set of phone numbers at the time same. Can either be a voice call (meaning the recipient must answer the call for the message to play) or voice mail (meaning the message will play only if the recipient doesn’t answer )
Widget
A small graphical device that does a highly focused, often single, specific task. Web widgets can be embedded in web pages or run on the desktop of a PC or Mac using software such as Apple's Dashboard software or Yahoo! Widgets Engine.
See Also
External links
- Adventures in Digital Marketing
- What is Digital Marketing?
- NMK - Digital Marketing
- Grapevine Marketing Agency - Digital Marketing
- Brand Positioning Through Digital Marketing
mobile phone or cell phone is a long-range, portable electronic device used for mobile communication. In addition to the standard voice function of a telephone, current mobile phones can support many additional services such as SMS for text messaging, email, packet switching
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SMS or sms may refer to:
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- Computers and technology
- Short message service, a form of text messaging on mobile phones
- Scalable Modeling System, a directive-based parallel programming tool developed by the NOAA to solve problems defined on
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The external links in this article or section may require cleanup to comply with Wikipedia's content policies.
Please [ improve this article] by removing excessive or inappropriate external links. Please remove this tag when this is done.
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Please [ improve this article] by removing excessive or inappropriate external links. Please remove this tag when this is done.
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E-mail (short for electronic mail; often also abbreviated as e-mail, email or simply mail) is a store and forward method of composing, sending, storing, and receiving messages over electronic communication systems.
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SMS or sms may refer to:
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- Computers and technology
- Short message service, a form of text messaging on mobile phones
- Scalable Modeling System, a directive-based parallel programming tool developed by the NOAA to solve problems defined on
..... Click the link for more information.
RSS
Screenshot of an RSS feed as seen in Mozilla Thunderbird
File extension:
MIME type:
Extended from: XML
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Screenshot of an RSS feed as seen in Mozilla Thunderbird
File extension:
.rss, .xmlMIME type:
application/rss+xml (Registration Being Prepared)[1]Extended from: XML
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psychographic variables are any attributes relating to personality, values, attitudes, interests, or lifestyles. They are also called IAO variables (for Interests, Attitudes, and Opinions).
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A web banner or banner ad is a form of advertising on the World Wide Web. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking them to the web site of the advertiser.
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ISP may refer to:
Business classification:
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Business classification:
- Internet Service Provider, an organization that offers users access to the Internet and related services.
- Independent Solutions Provider, provides solutions associated with a product or a final service to the client
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blog (a portmanteau of web log) is a website where entries are written in chronological order and commonly displayed in reverse chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.
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The CAN-SPAM Act of 2003 ( 15 U.S.C. 7701, et seq. , Public Law No. 108-187, was S.877 of the 108th Congress), signed into law by President Bush on December 16, 2003, establishes the United States' first national standards for the sending of commercial e-mail and requires the
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Click-through rate or CTR is a way of measuring the success of an online advertising campaign. A CTR is obtained by dividing the number of users who clicked on an ad on a web page by the number of times the ad was delivered (impressions).
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RSS
Screenshot of an RSS feed as seen in Mozilla Thunderbird
File extension:
MIME type:
Extended from: XML
..... Click the link for more information.
Screenshot of an RSS feed as seen in Mozilla Thunderbird
File extension:
.rss, .xmlMIME type:
application/rss+xml (Registration Being Prepared)[1]Extended from: XML
..... Click the link for more information.
SMS or sms may refer to:
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- Computers and technology
- Short message service, a form of text messaging on mobile phones
- Scalable Modeling System, a directive-based parallel programming tool developed by the NOAA to solve problems defined on
..... Click the link for more information.
Spam originally referred to SPAM, a canned meat product sold by the Hormel Foods Corporation. Since then, many other uses of the term have emerged, all of which may be traced back to the food.
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- Spam (Monty Python), a comedy sketch.
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web widget is a portable chunk of code that can be installed and executed within any separate HTML-based web page by an end user without requiring additional compilation. They are derived from the idea of reusable code that has existed for years.
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Yahoo! Widgets is a free application platform for Mac OS X and Microsoft Windows. The software was previously called Konfabulator, but after being acquired by computer services company Yahoo! it was rebranded.
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Customer Engagement (CE) refers to the engagement of customers with one another, with a company or a brand. The initiative for engagement can be either consumer- or company-led and the medium of engagement can be on or offline.
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Internet marketing, also referred to as online marketing or Emarketing, is marketing that uses the Internet. The Internet has brought many unique benefits to marketing including low costs in distributing information and media to a global audience.
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