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Information about Covergirl

CoverGirl was founded in 1958 in Baltimore, Maryland, by the Noxzema Chemical Company (later called Noxell) and acquired by Procter & Gamble in 1989. The Noxell Company advertised this make-up line by allowing “cover girls,” fashion models that would appear on the front of magazines, to wear their products.

Originally offering only six products ("medicated face make-up," in keeping with Noxzema's product theme), it took off in 1976 due to an advertising campaign featuring Christie Brinkley. The company vastly diversified its product line, and Brinkley's contract with CoverGirl, which lasted 20 years, was the longest in the history of the modeling industry.

CoverGirl is known also for its sponsorship of America's Next Top Model and its tagline — Easy, Breezy, Beautiful, CoverGirl.

Recent history

When Marc Pritchard became part of the works behind CoverGirl Cosmetics, he came up with the marketing campaign “Easy, Breezy, Beautiful Cover Girl”. After this campaign was launched, CoverGirl Cosmetics soon became the “number one mass-market share position in the U.S., Canada and Switzerland, while also doubling its share in Mexico and substantially increasing sales in Australia”. The marketing campaign also includes television sponsorships; currently CoverGirl is sponsoring "America's Next Top Model".

As of 2007, the most recent "face" of CoverGirl is Queen Latifah. Queen Latifah said, "I stand behind companies I believe in, and I get involved in projects where I know I can make a positive impact," in an interview with Heather Staible. During the same interview Queen Latifah also stated that, with her as the new face of CoverGirl, it inspires women of color along with highlighting natural beauty.

CoverGirl is one of the largest U.S. brands to conduct animal testing, but Procter & Gamble contends that they have discontinued animal testing with respect to about 80% of their products worldwide.[1]

Competition

CoverGirl is sold primarily in drugstores, convenience stores, and supermarkets. Maybelline Cosmetics, which is owned by L'Oréal, is CoverGirl's biggest competition, as both companies target similar groups of women, and sell their products within the same price range. Examples of higher end cosmetic competitors sold within drugstores and supermarkets include Revlon, Almay, Neutrogena, L'Oréal, and Max Factor. Lower end competitors in the drugstore include NYC Cosmetics and Wet 'n' Wild Cosmetics.

Endorsers

Many successful models have represented CoverGirl Cosmetics. Super stars in the vein of Brandy, Molly Sims, Faith Hill, Tyra Banks, Queen Latifah and most recently Rihanna, Keri Russell, and Drew Barrymore have modelled for CoverGirl. Christie Brinkley was the first face of CoverGirl, and modelled for the company for over 20 years. Recently she was rehired to represent their Advanced Radiance Age-Defying Liquid Makeup foundation. CoverGirl has also given a $100,000 contract to the winners of cycles 3 through 8 of the popular modeling reality television show, America's Next Top Model. The winners of the show are Adrianne Curry, Yoanna House, Eva Pigford, Naima Mora, Nicole Linkletter, Danielle Evans, CariDee English,Jaslene Gonzalez.

Notes and references

1. ^ Animal Alternatives. PG.com. Procter & Gamble (2006).

External links

Procter & Gamble Co.
Corporate Directors: Norman Augustine | Bruce Byrnes | R. Kerry Clark | Scott D. Cook | Joseph Gorman | A. G. Lafley | Charles R. Lee | Lynn M. Martin | W. James McNerney, Jr. | Johnathan Rodgers | John F. Smith, Jr. | Ralph Snyderman | Robert Storey | Margaret Whitman | Ernesto Zedillo
Brands: Always | Ariel | Aussie | Bounty | Braun | Charmin | Cheer | Clairol | CoverGirl | Crest | Downy | Dreft | Duracell | Eukanuba | Fairy | Febreze | Folgers | Gillette | Head & Shoulders | Herbal Essences | Iams | Ivory | Joy | Luvs | Max Factor | Metamucil | Mr. Clean | Noxzema | Olay | Old Spice | Oral-B | Pampers | Pantene | Pringles | Puffs | Pur | SK-II | Swiffer | Tampax | Tide | Vicks | Zest
Annual Revenue: $55.4 billion USD (10% FY 2005) | Employees: 110,000 | Stock Symbol: NYSE: PG | Website: www.pg.com
Cosmetics   •  • [ e] 
Lips: Lip gloss · Lip pencil · Lip plumper · Lipstick
Face: Concealer · Foundation · Face powder ·Rouge
Eyes: Eye liner · Eye shadow · Eyebrow pencil · Kohl · Mascara
Nails: Nail polish · Nail polish remover
Other: Anti-aging cream · Body powder · Cold cream · Cotton pad
Cultural: Bindi · Sindoor · Thanaka
Ingredients: International Nomenclature of Cosmetic Ingredients · List of ingredients
Related: Advertising · Beauty salon · Cosmetology · History
Major brands: Clinique · CoverGirl · Este Lauder · Lancme · L’Oral · Maybelline · Revlon
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City of Baltimore
Downtown Baltimore

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Nickname: Charm City,[1] Mob Town,[2][3] B-more, Crabtown, The City of Firsts
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Noxzema is a skin cleanser marketed by Procter & Gamble. Procter & Gamble acquired the brand in 1989 as part of the acquisition of Noxell Corporation, the Maryland-based company headed at that time by the grandson of the brand's original inventor.
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Procter & Gamble Co.

Public (NYSE:  PG )
Founded 1837
Headquarters One Procter & Gamble Plaza, Cincinnati, Ohio, USA 45202

Industry Consumer goods
Products Consumer goods
Revenue US$76.476[1] billion (2007)
Net income US$10.
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19th century - 20th century - 21st century
1950s  1960s  1970s  - 1980s -  1990s  2000s  2010s
1986 1987 1988 - 1989 - 1990 1991 1992

Year 1989 (MCMLXXXIX
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Christie Brinkley (born February 2, 1954) is an American supermodel.

Early life and career

She was born Christie Lee Hudson in Monroe, Michigan, even though she has claimed to have been born and raised in California.
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A model is a person who poses or displays for purposes of art, fashion, or other products and advertising.

Modeling is distinguished from other types of public performance, such as an acting, dancing or mime artistry, although the boundary is not well defined.
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America's Next Top Model (often shortened to Top Model or abbreviated as ANTM) is a reality television show created and hosted by veteran television personality, former supermodel and talk-show hostess, Tyra Banks, who also serves as the lead
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Television (often abbreviated to TV, T.V., or more recently, tv; sometimes called telly, the tube, boob tube, or idiot box in British English) is a widely used telecommunication system for broadcasting and receiving moving pictures
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America's Next Top Model (often shortened to Top Model or abbreviated as ANTM) is a reality television show created and hosted by veteran television personality, former supermodel and talk-show hostess, Tyra Banks, who also serves as the lead
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20th century - 21st century - 22nd century
1970s  1980s  1990s  - 2000s -  2010s  2020s  2030s
2004 2005 2006 - 2007 - 2008 2009 2010

2007 by topic:
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Jan - Feb - Mar - Apr - May - Jun
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''"Latifah" redirects here. For the similarly named Arab singer see Latifa

Editing of this page by unregistered or newly registered users is currently disabled due to vandalism.
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Animal testing or animal research refers to the use of animals in experiments. It is estimated that 50 to 100 million vertebrate animals worldwide [4][5][6]
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''For the Chuck Berry song, see Maybellene.


Maybelline is a makeup brand sold world-wide and owned by L'Oréal.

History

Maybelline created Ultra Lash, the first mass-market automatic mascara.

In 1967, the company was sold by T.L.
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Revlon Incorporated

Public (NYSE:  REV )
Founded 1932
Headquarters New York City, New York

Key people David L. Kennedy, President and CEO
Industry Cosmetics, skin care, fragrance, personal care
Revenue $1.
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This article or section is written like an .
Please help [ rewrite this article] from a neutral point of view.
Mark blatant advertising for , using .
Neutrogena

Private
Founded 1930
Headquarters Los Angeles, California
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L'Oréal

Société Anonyme
Founded 1909
Headquarters Clichy, France

Key people Liliane Bettencourt, Eugène Schueller, François Dalle, Charles Zviak, Lindsay Owen-Jones, Jean Paul Agon
Industry Cosmetics
Revenue €14.
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Max Factor & Company is an international cosmetics firm, founded in 1909 by Max Factor, Sr., a Jewish-American make-up artist for the Russian royal ballet. He came from ŁÃ³dź in Russian-Poland and was born in 1877. Factor emigrated to the United States in 1904 .
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Brandy Rayana Norwood (born February 11 1979), known professionally as Brandy, is an American actress and R&B and pop singer, songwriter, and record producer. Discovered by Atlantic Records when she was a member of a youth singing group, she released her self-titled debut
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Molly Sims

Molly Sims, September 2007. Photo by Christopher Peterson.

Born May 25 1973 (1973--) (age 34)
Murray, Kentucky, U.S.
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Audrey Faith Perry McGraw, known professionally by her first married name Faith Hill (born September 21, 1967), is an American country singer, known for her commercial success as well as her marriage to fellow country singer Tim McGraw.
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Tyra Lynne Banks (born December 4, 1973) is an American supermodel, television personality and talk show hostess.[1][2][3] She first emerged to prominence on the runways of Paris, Milan, London, Tokyo, and the U.S.
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''"Latifah" redirects here. For the similarly named Arab singer see Latifa

Editing of this page by unregistered or newly registered users is currently disabled due to vandalism.
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Rihanna (IPA pronunciation: [ɹiˈɑ.nɑ])[1] (born Robyn Rihanna Fenty on February 20 1988) is a Barbadian singer,[2] currently living in San Diego, California.
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Keri Russell

Russell in Los Angeles
Birth name Keri Lynn Russell
Born March 23 1976 (1976--) (age 31)
Fountain Valley, California, U.S.
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Drew Barrymore

Birth name Drew Blyth Barrymore
Born January 22 1975 (1975--) (age 32)
Culver City, California, U.S.
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Christie Brinkley (born February 2, 1954) is an American supermodel.

Early life and career

She was born Christie Lee Hudson in Monroe, Michigan, even though she has claimed to have been born and raised in California.
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America's Next Top Model (often shortened to Top Model or abbreviated as ANTM) is a reality television show created and hosted by veteran television personality, former supermodel and talk-show hostess, Tyra Banks, who also serves as the lead
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Adrianne Curry

Birth name Adrianne Marie Curry
Date of birth July 6 1982 (1982--) (age 25)

Height
Hair color Brown
Eye color
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Yoanna House

Birth name Yoanna House
Date of birth March 9 1980 (1980--) (age 27)
Place of birth
Jacksonville, Florida

Height

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Eva Marcille

Birth name Eva Marcille Pigford
Date of birth September 30 1984 (1984--) (age 23)
Place of birth
Los Angeles, California


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