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Information about Cheerios

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A box of Cheerios breakfast cereal.
Cheerios is a brand of breakfast cereal created on June 19, 1941 and marketed by the General Mills cereal company of Golden Valley, Minnesota, as the first oat-based, ready-to-eat cold cereal. It was called Cheeri Oats at first, later changed to Cheerios because of a trade name dispute.[1] In some other countries, including the UK, it is sold by Cereal Partners under the Nestlé brand.

Related cereals

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Berry Burst Cheerios, a 2003 Cheerios version.
From the late 1970s until the present, General Mills has introduced a succession of cereals that are versions of the original Cheerios. These include along with their introduction date:
  • Honey Nut Cheerios (1979)
  • Apple Cinnamon Cheerios (1988)
  • MultiGrain Cheerios (1992)
  • Frosted Cheerios (1995)
  • Team Cheerios (formerly Team USA Cheerios, no longer available) (1996)
  • Purely O's (organic Cheerios, manufactured by General Mills' subsidiary Cascadian Farms) (1999)
  • Millenios (Cheerios with two shaped cereal pieces, no longer available) (2000)
  • Berry Burst Cheerios (including variations of Strawberry, Strawberry Banana, Cherry Vanilla and Triple Berry) (2003)
  • Yogurt Burst Cheerios (2005) (including variations of Vanilla and Strawberry yogurt)
  • Fruity Cheerios (2006) (sweetened fruit flavored Cheerios.)
  • Oat Cluster Crunch Cheerios (2007) (sweetened Cheerios with oat clusters)

References

1. ^ "Researchers and General Mills Fight Growing Epidemic of Heart Disease Among Hispanic Americans." BusinessWire HealthWire. 29 March 2001. Look Smart - Find Articles. 22 July 2007. <http://findarticles.com/p/articles/mi_m0EIN/is_2001_March_29/ai_72428222>

See also

External links

A brand includes a name, logo, slogan, and/or design scheme associated with a product or service. Brand recognition and other reactions are created by the use of the product or service and through the influence of advertising, design, and media commentary.
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A breakfast cereal is a food product marketed to consumers as a breakfast food. Breakfast cereals may be eaten cold and mixed with milk or yoghurt and fruit, or boiled like oatmeal.
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19th century - 20th century - 21st century
1910s  1920s  1930s  - 1940s -  1950s  1960s  1970s
1938 1939 1940 - 1941 - 1942 1943 1944

Year 1941 (MCMXLI
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General Mills, Inc.
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Golden Valley, Minnesota
Location in Hennepin County, Minnesota
Coordinates:
Country United States
State Minnesota
County Hennepin
Founded
Incorporated
Government
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State of Minnesota

Flag of Minnesota Seal
Nickname(s): North Star State,
The Land of 10,000 Lakes, The Gopher State
Motto(s): L'Étoile du Nord (French: The Star of the North)

Capital Saint Paul

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Oats redirects here. It may mean either the common cereal oat discussed here, or any cultivated or wild species of the genus Avena.

Oat

Oat plants with inflorescences


Scientific classification
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Motto
"Dieu et mon droit" [2]   (French)
"God and my right"
Anthem
"God Save the Queen" [3]
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Cereal Partners Worldwide S.A. is a joint venture between General Mills and Nestlé, established in 1990 to produce breakfast cereals. The company is headquartered in Lausanne, Switzerland, and markets cereals in more than 130 countries (except for the U.S. and Canada).
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Nestlé S.A.

Public (SWX: NESN , OTCBB: NSRGY )
Founded Vevey, Switzerland (1866)
Headquarters Vevey, Switzerland

Key people Henri Nestlé, Founder
Peter Brabeck-Letmathe, Chairman & CEO
Industry Food processing
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Honey Nut Cheerios is a variation of Cheerios breakfast cereal, introduced in 1979 by General Mills. As the first variation from Cheerios, it is sweeter than the original, with a honey and almond flavor.
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19th century - 20th century - 21st century
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1976 1977 1978 - 1979 - 1980 1981 1982

Also: 1979 by Smashing Pumpkins.

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1985 1986 1987 - 1988 - 1989 1990 1991

Year 1988 (MCMLXXXVIII
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MultiGrain Cheerios is a brand of cereal in the Cheerios family, introduced in 1992, around the same time Berry Berry Kix was introduced. This cereal is made by General Mills in the United States, and Nestlé in other countries.
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19th century - 20th century - 21st century
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1989 1990 1991 - 1992 - 1993 1994 1995

Year 1992 (MCMXCII
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Frosted Cheerios is a spin-off of the General Mills breakfast cereal Cheerios. They were first launched in 1995, and marketed with the slogan: "Frosted Cheerios tastes so good the box never closes!".
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19th century - 20th century - 21st century
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1992 1993 1994 - 1995 - 1996 1997 1998

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Yogurt Burst Cheerios is a brand of breakfast cereal by the General Mills cereal company that is nearly the same as the original Cheerios, but has some cereal pieces which are coated with 100% yogurt.
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In fluid mechanics, the cheerio effect is the tendency for small wettable floating objects to attract one another. The comedian and author Rich Hall called this effect "cheeriomagnetization", using it as an example of a word that needed to be coined, or "sniglet".
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Cruncheroos is a whole grain oat breakfast cereal manufactured by Kellogg's, originally available in the United States and Canada in two flavours, apple and cinnamon and honey and almonds. As the name states, the cereal was crunchy and O-shaped.
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