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Information about Ariel (washing Powder)

Ariel is a marketing line of laundry detergents made by Procter & Gamble. It is the flagship brand in Procter & Gamble's United Kingdom portfolio.

History

Ariel first appeared on the UK market circa 1969, and was a detergent with stain-removing enzymes. It was a high-sudsing powder designed for twin-tub and top-loading washing machines. With the rise in popularity of automatic front-loading washing machines, a suitable low-suds variant was launched in the early 1980s. The mid-eighties saw the range expanding to encompass liquid detergent and compact powder.

The compact powder was originally known as "Ariel Ultra"; and was subsequently reformulated into the nineties as "Ariel Futur" ("Future", dropping the "e"). This was possibly in response to Unilever's launch of the ultimately doomed "Persil Power", which was seen to damage clothes. Compact powders never proved popular in the UK; so when the tablet variant appeared in July 1999, the compact version disappeared.

In 2003, Ariel brought out its quickwash action to its detergents, to allow consumers to be able to do their laundry on a quickwash cycle.

Product range

The available range includes:
  • Ariel Biological: automatic (low suds) powder, liquid, tablets, and liquitab pouches.
  • Ariel Colour and Style: automatic powder, tablets, liquid and liquitab formats.
  • Ariel Sensitive (formerly known as "non-biological"): automatic powder, tablets, liquid and liquitabs
  • Ariel Stain Pen: a stain pre-treatment product.
  • Ariel Handwash: twin-tub powder; also refers to a high-suds version of liquid sold in smaller bottles - was sold as "Travel Wash": a product to take on holiday, to launder small quantities of clothes.
Ariel is available in powder, tablet, liquid and liquitab form.

In 2006, Ariel started its "turn to 30" campaign to inspire consumers to wash in cool water so that energy can be saved.

External links

Procter & Gamble Co.
Corporate Directors: Norman Augustine | Bruce Byrnes | R. Kerry Clark | Scott D. Cook | Joseph Gorman | A. G. Lafley | Charles R. Lee | Lynn M. Martin | W. James McNerney, Jr. | Johnathan Rodgers | John F. Smith, Jr. | Ralph Snyderman | Robert Storey | Margaret Whitman | Ernesto Zedillo
Brands: Always | Ariel | Aussie | Bounty | Braun | Charmin | Cheer | Clairol | CoverGirl | Crest | Downy | Dreft | Duracell | Eukanuba | Fairy | Febreze | Folgers | Gillette | Head & Shoulders | Herbal Essences | Iams | Ivory | Joy | Luvs | Max Factor | Metamucil | Mr. Clean | Noxzema | Olay | Old Spice | Oral-B | Pampers | Pantene | Pringles | Puffs | Pur | SK-II | Swiffer | Tampax | Tide | Vicks | Zest
Annual Revenue: $55.4 billion USD (10% FY 2005) | Employees: 110,000 | Stock Symbol: NYSE: PG | Website: www.pg.com
Detergent is a compound, or a mixture of compounds, intended to assist cleaning. The term is often used to differentiate between soap and other chemical surfactants used for cleaning purposes.
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Procter & Gamble Co.

Public (NYSE:  PG )
Founded 1837
Headquarters One Procter & Gamble Plaza, Cincinnati, Ohio, USA 45202

Industry Consumer goods
Products Consumer goods
Revenue US$76.476[1] billion (2007)
Net income US$10.
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Washing Machine
(1995) Made in USA
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Washing Machine is an album by the band Sonic Youth. It was released shortly after the group concluded their stint headlining the 1995 Lollapalooza music festival.
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Unilever

Public (Euronext: UNA , LSE:  ULVR , NYSE:  UN )
Founded Merger of Lever Brothers and Margarine Unie in 1930
Headquarters London and
Rotterdam

Key people Michael Treschow, Patrick Cescau
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Persil is a brand of laundry detergent made by Henkel in some countries (including Germany, the Netherlands and most other European countries in addition to Middle East countries as Egypt and Saudi Arabia) and by
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Procter & Gamble Co.

Public (NYSE:  PG )
Founded 1837
Headquarters One Procter & Gamble Plaza, Cincinnati, Ohio, USA 45202

Industry Consumer goods
Products Consumer goods
Revenue US$76.476[1] billion (2007)
Net income US$10.
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director is an officer (that is, someone who works for the company) charged with the conduct and management of its affairs. A director may be an inside director (a director who is also an officer or promoter or both) or an outside, or independent, director.
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Norman Ralph Augustine (born July 27, 1935) is a U.S. aircraft businessman. Born in Denver, Colorado, Augustine is an Eagle Scout, a recipient of the Distinguished Eagle Scout Award from the Boy Scouts of America and was the national president from 1994 to 1996.
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Alan George Lafley (born June 13, 1947) is an American businessman who serves as the CEO and the Chairman of the Board of Procter & Gamble. He joined P&G upon his graduation, in 1977. He assumed the CEO office in 2000 and the chairmanship in 2002.
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Lynn M. Martin is a former Professor at the Kellogg School of Management, Northwestern University from 1993 until 1999 and Chair of the Council for the Advancement of Women and Advisor to the firm of Deloitte & Touche LLP for Deloitte's internal human resources and minority
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Walter James "Jim" McNerney, Jr., is an American businessman. On June 30, 2005 he was named the CEO of The Boeing Company. Prior to that, McNerney was the Chairman and Chief Executive of 3M. He had been a member of the Boeing board of directors since 2001.
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Margaret C. "Meg" Whitman (born August 4, 1956) has been the President and CEO of the online marketplace eBay since March 1998. Whitman joined eBay when the company had 29 employees and operated solely in the United States; eBay is now a global organization with over 11,000
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Ernesto Zedillo Ponce de León (born December 27, 1951) was President of Mexico from 1994 to 2000. He is widely credited for laying the groundwork for free and fair elections that ended 7 decades of PRI rule with the ascension of Vicente Fox.
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Always is a brand of feminine hygiene products, including maxi pads, pantiliners, and feminine wipes, produced by Procter & Gamble. It was released in 1983 and became the industry leading brand by 1985.
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Ariel is a marketing line of laundry detergents made by Procter & Gamble. It is the flagship brand in Procter & Gamble's United Kingdom portfolio.

History

Ariel first appeared on the UK market circa 1969, and was a detergent with stain-removing enzymes.
..... Click the link for more information.
Aussie is a haircare brand including shampoo and conditioner as well as other hair styling products such as hair gel, hair spray, and hair detangler. It is marketed as a product related to Australia, its products are often labeled with a logo of a kangaroo, and its slogan is "Put
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Bounty is a brand of paper towel from Procter & Gamble. Its longtime slogan was "The Quicker Picker-upper," which changed in recent years to "The Quilted Quicker Picker-upper".
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Braun GmbH

Wholly owned subsidiary
Founded 1921
Headquarters Kronberg, Germany

Industry Small appliances
Products Electric razors
Electric toothbrushes
Coffeemakers, toasters, blenders
Parent Procter & Gamble
Website www.braun.
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Charmin (pronounced SHAR-min) is a brand-name of extra-soft toilet paper.

The Charmin name was first created in 1928 by the Hoberg Paper Company in Green Bay, Wisconsin.
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Cheer is the name of a laundry detergent on the market in the United States and Canada. It is manufactured by Procter & Gamble.

It was introduced sometime around 1951, and after a slight reformulation in 1952, was a highly successful follow up to P&G's Tide product from
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