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Information about Ad Council

The Advertising Council, commonly known as the Ad Council, is an American privately funded non-profit organization that distributes public service announcements on behalf of various sponsors, including non-profit organizations and agencies of the United States government.

The Advertising Council generally does not produce public service advertisements itself, rather, it acts as a coordinator and distributor. The Advertising Council accepts requests from sponsor organizations for advertising campaigns that focus on particular social issues. To qualify, an issue must be non-partisan and have national relevance. The Advertising Council then assigns each campaign to a volunteer advertising agency that produces the actual advertisements. Finally, the Advertising Council distributes the finished advertisements to media outlets.

History

The Advertising Council was incorporated in February 1942 as the War Advertising Council for the purpose of mobilizing the advertising industry in support of the war effort. Early campaigns encouraged the purchase of war bonds and conservation of war materials. The long-running Forest Fire Prevention campaign, with Smokey Bear as its famous mascot, also began as a war campaign in response to the fear that Japanese submarines might start forest fires by shelling the west coast of the United States.

After the conclusion of the Second World War the War Advertising Council changed its name to the Advertising Council and shifted its focus to peacetime campaigns. According to documents from the Council's archives, the group aimed to enhance public opinion of and co-opt liberal opposition to advertising by using it to promote liberal and popular causes.

Famous campaigns include the "Crying Indian" anti-pollution campaign for Keep America Beautiful; the United Negro College Fund campaign, with its slogan "A mind is a terrible thing to waste"; the McGruff campaign with its slogan "Take a bite out of crime" for the National Crime Prevention Council (in conjunction with the U.S. Department of Justice); and the "Friends don't let friends drive drunk" campaign for the U.S. Department of Transportation.

Resources

  • Robert Jackall and Janice M. Hirota, The Image Makers: Advertising, Public Relations, and the Ethos of Advocacy (University of Chicago, 2000). ISBN 0-226-38916-2 (paperback: ISBN 0-226-38917-0)

External links

Motto
"In God We Trust"   (since 1956)
"E Pluribus Unum"   ("From Many, One"; Latin, traditional)
Anthem
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A public service announcement (PSA) or community service announcement (CSA) is a non-commercial advertisement typically on radio or television, ostensibly broadcast for the public good.
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United States of America

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19th century - 20th century - 21st century
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War bonds are a type of savings bond used by combatant nations to help fund a war effort.

First World War

In 1917 and 1918, the United States government issued Liberty Bonds to raise money for its involvement in World War I.
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Smokey Bear is a fictional character of the longest running public service campaign in United States history. The character's mission is to raise public awareness to protect America's forests.
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Allied powers:
 Soviet Union
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...et al. Axis powers:
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Iron Eyes Cody (April 3, 1904 – January 4, 1999) was an actor born in Gueydan, Louisiana. He was born Espera De Corti, the son of Sicilian immigrants Francesca Salpietra and Antonio De Corti.
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Keep America Beautiful is an environmental organization founded in 1953. It is the largest community improvement organization in the United States, with over 560 affiliate organizations (similar to local chapters) and more than 15,000 participating communities in their signature
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United Negro College Fund (UNCF) is a Fairfax, Virginia-based American philanthropic organization that fundraises college tuition money for African-American students and general scholarship funds for 39 historically black colleges and universities.
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McGruff the Crime Dog is an anthropomorphic cartoon bloodhound created for the National Crime Prevention Council for use by American police in building crime awareness among children. He debuted in July 1980.[1] The character was created by Sherry Nemmers.
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The National Crime Prevention Council is an American educational nonprofit organization in Washington, DC whose mission is to enable people to create safer and more caring communities by addressing the causes of crime and violence and reducing the opportunities for crime to occur.
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Department of Justice

Official seal
Agency overview
Formed June 22, 1870
July 1, 1870

Jurisdiction Federal government of the United States
Headquarters Robert F. Kennedy Building, Washington, D.C.
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United States Department of Transportation

Seal of the Department of Trasportation
Agency overview
Formed April 1, 1967

Jurisdiction United States of America
Headquarters Washington, D.C.
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