Published 26.05.2006 20:34:00 | PR
One of the most misunderstood and most underutilized promotional tools available to small businesses and organizations is FREE PUBLICITY.
Published 26.05.2006 20:34:00 | PR
When I search Google News for "surveys," I get nearly 50,000 results. When I search for "stocks," I get about 54,000. The media love polls and surveys.
Published 26.05.2006 20:34:00 | PR
It's one thing for a senior manager to approve story angles for the publicity folks to use in shopping around for print and broadcast placements. Not an especially large amount of managing needed there.
Published 26.05.2006 20:34:00 | PR
You're a business, non-profit or association manager who needs to achieve your organizational objectives on schedule. Since public relations should be helping you do just that, why leave it wholly in the hands of others?
Published 26.05.2006 20:34:00 | PR
The world has woken up to ethical issues in corporate governance & accounting practices. Corporate heads that were not guillotined were forced hang their heads in retrospective shame. The heads that fell were the victimizers, and the axe that fell, fell too late, and the punishment received, was way too little compared to the suffering, pain and financial losses that the organizations' stakeholders suffered. Trust of millions of investors was lost overnight.
Published 26.05.2006 20:34:00 | PR
Before you even think about writing a press release, there are a few things you need to know about the media. Here's the first - and most important - of them
Published 26.05.2006 20:34:00 | PR
There'll never be a better time for a manager working for a business, non-profit or association to ask this question "Am I getting the public relations results I'm paying for -- the really important external audience behaviors I need to achieve my department, division or subsidiary objectives?"
Published 26.05.2006 20:34:00 | PR
You may remember Forrest Gump's Vietnam pal - the one who grew up shrimp farming and was fond of listing the dishes he used to make. "Pepper shrimp," he started, gearing up for his lengthy monotone monologue. "Shrimp soup. Shrimp stew. Shrimp salad. Shrimp and potatoes. Shrimp burger."
Published 26.05.2006 20:34:00 | PR
Think of a triangle. On the left, imagine the story you want to tell. On theright, you have zeitgeist , or curent events.
Published 26.05.2006 20:33:00 | PR
I heard a speaker recently who was talking about how to maintain strong relationships. As I listened to his basic principle, I realized that it is true in all of our life situations, be it work, family etc. And let's face it, relationships are what make the world go 'round. So strong healthy relationships will make your work more enjoyable, and prosperous, and will make your family and friend relationships better as well.
Published 26.05.2006 20:33:00 | PR
It's the time of year when calendars crowd out the books and magazines in bookstores and are even on sale at reduced prices. But there's a special kind of calendar that all good public relations professionals use - the editorial calendar.
Published 26.05.2006 20:33:00 | PR
Does the thought of knowing your verbs from your adjective scare you? Can the word syntax send you running for cover? Or perhaps putting two words together in front of a crowd sends your body into complete melt down.If so, there is help for you.
Published 26.05.2006 20:33:00 | PR
The fast changing dynamics of the world economy is forcing organizations to fundamentally rethink the manner in which they have been communicating with their constituent communities and decision-makers. It is constantly being proven that conventional communication approaches that are designed to raise public awareness may often have the opposite effects of those intended. This is because they fail to take into account the public's profound resistance to the traditional communication stimuli.
Published 26.05.2006 20:33:00 | PR
During my career as the head of media relations for the world's second largest environmental group, I regularly heard a common refrain from the scientists who so desperately wanted press attention for their projects. "But my project is so important," they'd say, expecting that was enough to crack the evening news.
Published 26.05.2006 20:33:00 | PR
When, as a business, non-profit or association manager, you are able to persuade your key external stakeholders to your way of thinking, then move them to take actions that lead to your department, division or subsidiary's success.
Published 26.05.2006 20:33:00 | PR
The practice of public relations is often misunderstood, thus overlooked by small business owners. There is an assumption among small businesses that PR exists only to serve corporate giants who are looking to dodge impending negative fall out of their reputation, following a catastrophic blunder on the part of their company. While public relations is the key to maintaining a company's image and reputation, the bulk of work in this industry is dedicated to facilitating success rather than evadin
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