Published 26.05.2006 13:06:00 | Advertising
In this lesson, we will create a business card, using Microsoft Word. I created a new template for my business card. It can be viewed at http//janes-place.com/bus_card.htm
Published 26.05.2006 13:06:00 | Advertising
Don't use vague generalities in your headlines. Be as specific as possible. For example, you may want to put a date into your headline, or a profit increase of some specific percentage, etc. When you use something specific, like a date, an exact dollar amount, or an exact quantity in a headline, it suddenly becomes more believable.
Published 26.05.2006 13:06:00 | Advertising
At some point many small business owners are left with no or a small amount of capital to promote their business. But many entrepreneurs utilize these free or low budget yet effective tactics to promote their business online and offline.
Published 26.05.2006 13:06:00 | Advertising
Many entrepreneurs believe that they understand what public relations is, but very few do. Publicity and public relations can be used to boost your business by thousands of dollars a week or kill it; the trouble is using it to your advantage.
Published 26.05.2006 13:06:00 | Advertising
2005 puts us at the mid-point of the first decade of the new millenium. What will things look like at the end of the 1st decade of the new millenium in the world of advertising? I thought I'd project where the ad industry is headed and what 2010 (or sooner) might look like. This two-part article will take those discussions a few steps further. First, we'll look at a scenario that is likely to be common by 2010 when the heretofore separate worlds of TV advertising, search marketing, behavioral t
Published 26.05.2006 13:06:00 | Advertising
LED's are becoming more and more popular in all kinds of lighting fixtures. For simpler, slimmer design, moving message displays utilize Light Emitting Diodes (LED's) as the display technology. They offer bright displays that can be eye catching in right environment.
Published 26.05.2006 13:06:00 | Advertising
I recently saw an ad taped to my mailbox, mind you, my mailbox is shared by many residents of my area. The postal real estate is typically reserved for flyers of lost dogs, cats, small children, etc. This time, however, the ad was soliciting a service which, I feel, requires a personal connection. The ad simply stated "Affordable, Quality, Licensed, Day Care. Call XXX-XXXX"
Published 26.05.2006 13:06:00 | Advertising
I recently saw an ad taped to my mailbox, mind you, my mailbox is shared by many residents of my area. The postal real estate is typically reserved for flyers of lost dogs, cats, small children, etc. This time, however, the ad was soliciting a service which, I feel, requires a personal connection. The ad simply stated "Affordable, Quality, Licensed, Day Care. Call XXX-XXXX"
Published 26.05.2006 13:05:00 | Advertising
Yellow Pages advertising is one of the mostpopular forms of advertising in the country today.Almost every home in America (96.9%) and businesshas at least one copy of "the book".
Published 26.05.2006 13:05:00 | Advertising
Yellow Pages advertising is one of the mostpopular forms of advertising in the country today.Almost every home in America (96.9%) and businesshas at least one copy of "the book".
Published 26.05.2006 13:05:00 | Advertising
Your business is listed in the Yellow Pageswhether you buy an ad or not. Your business islisted in the Yellow Book and the other phonebooks, too, no purchase necessary.
Published 26.05.2006 13:05:00 | Advertising
When people discover my background in advertising,the questions flow. One of the most frequentquestions is "Should I advertise on TV?"
Published 26.05.2006 13:05:00 | Advertising
Make a list of everything you think should beincluded at one time or another, in one of yourad, be it radio, newspaper or Little Jimmie'sclass play program.
Published 26.05.2006 13:05:00 | Advertising
It is a given that billboard advertising "outdoor"is not a "quick fix". If sales are down, you can'tquickly put up a few boards to boost the numbers.You must plan ahead.
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