Car Washing 202 Case Study in Case Studies, Automotive : iPedia

So often those who do industry analysis and are considered self-proclaimed consultants assist companies in attaining the interest of an Investment Banker or help them get funding from a Venture Capitalist company. Recently I had a consulting firm contact me from the UK and one of the young associates in the firm needed

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Now then, one doing real research must be careful on analyst’s reports. A company taking advice should also ask themselves; who is the analyst? The reason I say this is after reading all the industry surveys and analyst reports available in the carwash industry, I find them flawed. If they have not been to every city in the country like I have, stood outside carwashes and counted cars, talked with customers post carwash experience, etc. like I have, I would not trust their data? Where did they get the data; from equipment suppliers? Oh I bet that is quite impartial indeed? Did they get such data from industry surveys, as operators embellish on those you know that? IRS? People skim cash at car washes? Consultants? Well they are selling something?

So when the analyst contacted me and asked me the percentages of the three types of carwashes, the question was flawed and the answer is irrelevant. In fact when asked if those were the major types of carwashes in the United States; I said; “No I disagree that those are the main types.” You see, conveyors are used in many types of carwashes including some of the roll-overs, which are being displaced by the types of “No-Touch Car Wash Systems,” which also often have conveyors in them. What about

A truck (lorry in British English) is a motor vehicle for transporting goods. The word "truck" comes from the Greek "trochos", meaning "wheel". In America, the big wheels of wagons were called trucks. When the petrol engine driven trucks came into fashion, these were called "motortrucks" and the Heavy Goods Vehicle (HGV)). The British term is, however, only used for the medium and heavy types (see below), i.e. a van, a pickup or a SUV would never be regarded a "lorry" . Other languages have loanwords based on these terms, such as the Malay lori and the Mexican Spanish truck (or pickup in north
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So when you read an analyst report do so with your skeptical, ironic N400 brain wave in full swing, because so often analysts are full of it and their data is skewed, as it contains a large amount of BS and incorrect original assumptions. Think on this when studying the car wash industry.

"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs/

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Car Washing 202 Case Study in Case Studies

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