3 Gurus' Secret Strategies, Small Business : iPedia

Vision, innovation, wisdon and hard work are but four of the skills and techniques Jeff Bezos, Steve Jobs and Bill Gates employed from the very beginning of their

Apple Computer, Inc. (NASDAQ: AAPL, LSE: ACP) is an American computer technology corporation with global annual sales in 2005 of US$13.9 billion and 14,800 employees in several countries. Headquartered in Cupertino, California, Apple develops, sells, and supports a series of personal computers, portable media players, computer software, and computer hardware accessories. The company's most well-known products are the Apple Macintosh line of personal computers, the iPod portable music player, and the iTunes media player. Apple operates retail stores in the United States, Canada, Japan, and the
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They succeeded nevertheless. This article analyzes the factors for their success and presents the lessons learned in the form of business tips. The home based business owner has much to learn from the three titans' wisdom and experience.

Lesson 1 from Jeff Bezos Jeff Bezos built the foundation of Amazon.com from the garage of his two-bedroom house rented outside of Seattle. He

In economics, business is the social science of managing people to organize and maintain collective productivity toward accomplishing particular creative and productive goals, usually to generate revenue.

The etymology of "business" refers to the state of being busy, in the context of the individual as well as the community or society. In other words, to be busy is to be doing commercially viable and profitable work.
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The term fashion applies to a prevailing mode of expression. Inherent in the term is the idea that the mode will change more quickly than the culture as a whole. The terms "fashionable" and "unfashionable" are employed to describe whether someone or something fits in with the current popular mode of expression. The term "fashion" is often used in a negative sense, as a synonym for fads and trends. In this sense, fashions are essentially a relief from bourgeoisie and petit bourgeoisie boredom, or a distraction from important matters, for the idle rich. The term is also frequently used in a posi
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Lesson 2 from Steve Jobs Steve Jobs was a homegrown entrepreneur. He started his home based business from the garage of his mother's home. In tough times like in 1998, he pulled out of his sleeves the business basics he learned way back from his home business days. He is basically an innovator. Steve Jobs is the brain of the graphical user interface (GUI) that is the standard feature of today's

Tip No. 2 Innovate. You, too, can introduce innovation to your own home business. Examine every aspect of your business operation and change one or two ways of conducting your enterprise.

Take a closer look at the way you conduct your business. The purpose is to come up with innovative ways that will result in growth and improved profitability.

Lesson 3 from Bill Gates Before Bill Gates became an entrepreneur, he had nurtured the vision that

A computer is a machine for manipulating data according to a list of instructions known as a program.

Computers are extremely versatile. In fact, they are universal information-processing machines. According to the Church–Turing thesis, a computer with a certain minimum threshold capability is in principle capable of performing the tasks of any other computer, from those of a personal digital assistant to a supercomputer, as long as time and memory capacity are not considerations. Therefore, the same computer designs may be adapted for tasks ranging from processing company payrolls...
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Bill Gates secured mighty IBM's contract to supply the latter's operating system. When he was negotiating with the IBM people, he had no operating system as yet. He was able to buy a Disk

Computer software (or simply software) is the programs and procedures that enable a computer to perform a specific task, as opposed to the physical components of the system (hardware). This includes application software such as a word processor, which enables a user to perform a task, and system software such as an operating system, which enables other software to run properly, by interfacing with hardware and with other software.
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Tip No. 3 You can learn from Bill Gates by having your own vision for your small business. Lay down this vision in your mind. Then put it into

Opera is an Internet suite which handles common internet-related tasks, including visiting web sites, sending and receiving e-mail messages, managing contacts, and online chat.

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Writing may refer to two activities: the inscribing of characters on a medium, with the intention of forming words and other constructs that represent language or record information, and the creation of material to be conveyed through written language. (There are some exceptions; for example, the use of a typewriter to record language is generally called typing, rather than writing.) Writing refers to both activities equally, and both activities may often occur simultaneously.
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Lesson 4 from Jeff Bezos When Amazon was struggling to make profits for the first time, only its founder Jeff Bezos believed that the company's business goal could be achieved in a year's time. Jeff Bezos was highly motivated and he had his vision clearly etched in his mind. Everybody was astounded when Jeff Bezos achieved his goal after only one year.

Tip No. 4 You should motivate yourself to succeed. The lesson that could be learned from Jeff Bezos is to lay down and make known in clear fashion your goal to every stake holder of your small business. They include your spouse and your

Google Inc. (NASDAQ: GOOG and LSE: GGEA) is a U.S. public corporation, first incorporated as a privately held corporation in September, 1998, that designs and manages a popular Internet search engine. The company employs approximately 5,700 employees and is based in Mountain View, California. Eric Schmidt, former chief executive officer of Novell, was named Google's CEO when co-founder Larry Page stepped down.
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Lesson 5 from Steve Jobs To Steve Jobs, there is no detail in his business as to escape his watchful eye. He scrutinizes the look and feel of every product initiative his company engages in.

Tip No. 5 You too must be thorough in your home based business like Steve Jobs. Examine every detail of your small business - from conceptualizing your niche to managing your online presence.

Lesson 6 from Bill Gates Bill Gates belatedly recognized the tremendous role of the

Tip No. 6 Choose products and services for your small business that are preferred by people at this time when the Internet is dominating people's lives. For example, it has been determined that

The Internet (also known simply as the Net) can be briefly understood as "a network of networks". Specifically, it is the worldwide, publicly accessible network of interconnected computer networks that transmit data by packet switching using the standard Internet Protocol (IP). It consists of millions of smaller domestic, academic, business, and governmental networks, which together carry various information and services, such as electronic mail, online chat, file transfer, and the interlinked Web pages and other documents of the World Wide Web.
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Lesson 7 from Jeff Bezos It is said that change is the one single permanent thing on this planet. Amazon changed the way it does business through the years. First it was an online book seller. Next it expanded into selling music and videos. Its competitors have a hard time catching up with Jeff Bezos' innovative offerings.

Tip No. 7 Your home based business should be run like Amazon. You could be selling your single information product now. Two weeks from today you will have added another back-end product. Next month you will have introduced into your product line the inventory of the affiliate program you have joined in.

If your web site is content based, you should be adding new content every day. Casual visitors to your web site will become your regular visitors when they see new content every time they come back to your site. And these visitors will in the end become your regular customers.

Jeff Bezos and his wife were the first employees at Amazon. Their work ethic was marked with hard work and consistency, among others. These traits were handed down to their employees through the years.

Steve Jobs was a multimillionaire when he came back to Apple Computer in 1997. The company was not performing well. Yet he always loves to work and likes challenges.

Bill Gates has all the billions in the world. He is the world's richest man. He goes to work everyday nevertheless and works like there's no tomorrow.

Tip No. 8 Emulate the work ethic of the three business titans. To succeed and last long in your Internet business, you should work hard and think hard to put your business online in the fastest and frugal manner possible. The important thing to consider is to start and put your small business online early and rapidly. Incidentally, our web site could assist you start out and grow your home business for free. Just go to http://www.internet marketinglearningcenter.com.

Amazon was among the first, if not the first, to adopt online book retailing. When the major book sellers - Barnes & Noble and Borders Books, among others - realized this new way of selling books, Amazon was miles ahead. Jeff Bezos surveyed the Internet horizon and embraced the best technology on sight.

Steve Jobs has always been wanting to change the standard look of computers. He is a master of the aesthetics. In 1984 and 1997 we were astonished - and surprised - with the introduction and re-introduction of Apple computer models. Each time there was a new looking Mac and iBook.

Bill Gates has been into new technological advances. Microsoft edged out Apple in applying for copyright license of the podcasting gadget. And he find blogging cool.

Be among the first to embrace technology. And be original. Be warned though that new technologies come and go. Some of these technologies enable you to run your business fast and easy. Other technologies rob you of your money. Your duty is to examine each technology and assimilate the best into your own home based business.

Rick Tanzo is the webmaster of the InternetMarketingLearningCenter.com<. Read more articles and discover other free and best stuff on Internet marketing and home based business at http://www.internetmarketinglearningcenter.com.

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3 Gurus' Secret Strategies

"We're trying to build something lasting." - Jeff Bezos, Amazon.com founder

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