Life Insurance Agent Sales Slump - What's Happening to the Life Insurance Industry?, Insurance : iPedia

Back a few months ago, when it was the beginning of summer, I expected a downturn in business as I always can anticipate in the summer season. Summers are slow as far as life insurance sales because people are either on vacation or they’re just too darn hot to get out and meet with a salesman. What’s more, the life insurance salesman too is on vacation. The agents usually go out and enjoy the nice weather and take the summer off to golf or maybe meet with prospects in a more relaxed atmosphere. Well, the summer is over (as far as the calendar is concerned), but the weather is still fine outside – at least in the South. At any rate, business is still

Speaking for this particular month (September 2005), it very well may be that since consumer confidence is down to an all time low since 1990, hurricane Rita and Hurricane Katrina just ripped through, and the fact that gas is at an all time high, consumers are thinking less about the future (life insurance) and more about how to keep afloat right now.

On a more global scale, perhaps life insurance sales are down because of the war in Iraq or the tension between the USA and other Countries.

Also, could it be that the “me” generation is getting its way? Are folks just not thinking about the welfare of their families as much?

One thing that has impacted the service industry in a huge way is the “do not bother me” mentality that we’ve all adopted. The do not call list, do not fax list, and no soliciting signs are crushing an industry that once thrived and depended upon these methods of

So what can we do to boost sales? Can the companies help? My opinion is “yes”, the insurance companies CAN help to boost business. Just recently, Prudential has aired a consumer awareness commercial about the importance of life insurance where a boy asks his Father “Dad, do you have life insurance?”. I propose that we, as agents and general agents rally the insurance companies and get them to raise awareness and create desire to protect wealth, secure businesses well-being, and promote a better future.

By: Ashley Brooks, CLTC

Ashley is the

Communication is the process of sending information to oneself or another entity, usually via a language. Specialized fields focus on various aspects of communication, and include Mass Communication, Communication Studies, Organizational Communication, Sociolinguistics, Conversation Analysis, Cognitive Linguistics, Linguistics, Pragmatics, Semiotics, and Discourse Analysis.
...click on link for more information and related articles.

marketing vice president for the Family Life Insurance Brokerage Business and has a background in Health & Financial Under

Marketing, as suggested by the American Marketing Association, is "an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders".[1]

Another definition, perhaps simpler and more universal, is this: "Marketing is the ongoing process of moving people closer to making a decision to purchase, use, follow...or conform to someone else's products, services or values. Simply, if it doesn't facilitate a "sale" then it's not marketing.
...click on link for more information and related articles.

writing, Insurance Plan Design, and "best deal" shopping. Brokerage Services carries only A rated (or better) companies in their product portfolio and has been serving the needs of Independent Insurance Agents since 1977.

Get a free online term life insurance quote from Ashley Brooks here Term Life Insurance Quote

General Life Insurance Quote Agent Online Here: Life Insurance Quote

Writing may refer to two activities: the inscribing of characters on a medium, with the intention of forming words and other constructs that represent language or record information, and the creation of material to be conveyed through written language. (There are some exceptions; for example, the use of a typewriter to record language is generally called typing, rather than writing.) Writing refers to both activities equally, and both activities may often occur simultaneously.
...click on link for more information and related articles.

Digg this article.

Life Insurance Agent Sales Slump - What's Happening to the Life Insurance Industry?

Other articles