How Testimonials Can Put You in the Spotlight, Marketing : iPedia

If you need evidence that a testimonial or referral can help you, let me tell you a personal story:

My friend Dave raved about his boss all the time. "She knows I'm still in school," he said, "so she always asks about my schedule."

"She's really smart, too," he added. "The company wants to promote her, but she keeps telling them she really trained to teach. She's just waiting for a job opening."

"Nope'she's 23. That's about right for you. Want me to get you a date with her?"

Not wanting to appear desperate - which I was -- I hesitated, then said, "I guess that's OK. How about tomorrow?" Well, he set us up.

Did the date work out? I guess so. Twenty-plus years later we're still happily married.

Bottom line: I'm amazed, bewildered, and confused that companies don't use testimonials - or appropriate anecdotes - more often than they do.

I'm also surprised that when somebody sends me a resume', it sometimes leaves out a list of

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Potential customers - or employers - want to know what you can do well. The endorsement of another person who knows and works with you can mean a lot.

In general, a reference is something that refers to or designates something else, or acts as a connection or a link between two things. The objects it links may be concrete, such as books or locations, or abstract, such as data, thoughts, or memories. The object which is named by a reference, or to which the reference points, is the referent.
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Humour (also spelled humor) is the ability or quality of people, objects, or situations to evoke feelings of amusement in other people. The term encompasses a form of entertainment or human communication which evokes such feelings, or which makes people laugh or feel happy.
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Writing may refer to two activities: the inscribing of characters on a medium, with the intention of forming words and other constructs that represent language or record information, and the creation of material to be conveyed through written language. (There are some exceptions; for example, the use of a typewriter to record language is generally called typing, rather than writing.) Writing refers to both activities equally, and both activities may often occur simultaneously.
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The term college (Latin collegium) is most often used today to denote an educational institution. More broadly, it can be the name of any group of colleagues (see for example electoral college, College of Arms). Originally it meant a group of people living together under a common set of rules (con-, "together" + leg-, "law"); indeed, some colleges call their members "fellows". The precise usage of the term varies among English-speaking countries.
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In economics, business is the social science of managing people to organize and maintain collective productivity toward accomplishing particular creative and productive goals, usually to generate revenue.

The etymology of "business" refers to the state of being busy, in the context of the individual as well as the community or society. In other words, to be busy is to be doing commercially viable and profitable work.
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A word is a unit of language that carries meaning and consists of one or more morphemes which are linked more or less tightly together. Typically a word will consist of a root or stem and zero or more affixes. Words can be combined to create phrases, clauses and sentences. A word consisting of two or more stems joined together is called a compound.
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How Testimonials Can Put You in the Spotlight

If you need evidence that a testimonial or referral can help you, let me tell you a personal story

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