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Niches - The Path to More Profits

Hey, as business owners we CAN'T be all things for all customers.I mean it would be fantastic if we could, however, you just can'tmeet the needs and wants of everyone, you would run yourselfragged trying o(

Hey, as

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business owners we CAN'T be all things for all customers.I mean it would be fantastic if we could, however, you just can'tmeet the needs and wants of everyone, you would run yourselfragged trying :o(

BUT ... that doesn't mean you throw your hands up in dispair andgive up ;o) Stick with me for a few minutes and we'll go over afew ideas that come to mind and see if they get your creativejuices flowing.

Firstly, what the heck is a "Niche" anyway?? I mean I am sureyou have seen the word flying around the

In economics, business is the social science of managing people to organize and maintain collective productivity toward accomplishing particular creative and productive goals, usually to generate revenue.

The etymology of "business" refers to the state of being busy, in the context of the individual as well as the community or society. In other words, to be busy is to be doing commercially viable and profitable work.
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Internet and a lotmore lately. You've seen newsletter articles and email lettersfrom some of the top guru's now sprouting "Niche" as the new"catch" word of the time.

The term is NOT NEW. Basically a "niche" is finding a specifictarget market and catering to their specific wants and needs.

Ummm let me give you an example...

As a

The Internet (also known simply as the Net) can be briefly understood as "a network of networks". Specifically, it is the worldwide, publicly accessible network of interconnected computer networks that transmit data by packet switching using the standard Internet Protocol (IP). It consists of millions of smaller domestic, academic, business, and governmental networks, which together carry various information and services, such as electronic mail, online chat, file transfer, and the interlinked Web pages and other documents of the World Wide Web.
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marketing coach/consultant my business is providing aservice "marketing" to businesses. Now obviously the businessarena is too general so what I want to do is break it down intobite size sectors or smaller target markets. I may want to dealspecifically to the needs and wants of Dental Offices and decideto specialize in Dental Office Marketing. I could take on the legalsector and specialize in marketing legal practices.

Get where I am going here??

I can't be all things to all businesses out there, so I break thebusiness sector down into target markets and the find the onesthat I want to specialize in and cater to that group specifically.

Now, you may be thinking ok, that's good for you being a marketingcoach, but I am an affiliate for a progam...how does "nichemarketing" affect me?

Glad you asked ;o)

When people first come online with the desire to start somesort of eBusiness they typically go into the "emarketing" nicheand promote products/services with a marketing theme. It makessense from a marketing point of view, you go where there is demand.

However, with demand also comes competition and the "onlinemarketing" arena is saturated and highly competitive.

So...what do you do?

Well, what you need to do is sit and think of markets outside ofthe "online marketing" arena which could also use your products/services and target your messages specifically to them.

Umm I feel an example coming on here...ah ok, here is one foryou.

Lets say you are an affiliate for an autoresponder service.

Marketing, as suggested by the American Marketing Association, is "an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders".[1]

Another definition, perhaps simpler and more universal, is this: "Marketing is the ongoing process of moving people closer to making a decision to purchase, use, follow...or conform to someone else's products, services or values. Simply, if it doesn't facilitate a "sale" then it's not marketing.
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Excellent service because you know that anyone who startsa business online needs an autoresponder. While that is great,what isn't so hot is the fact that you are not the only autoresponderservice in cyber-land and they too are targeting the same nicheyou are.

But...the difference between you and them is this article ;o)

See, we all go for the obvious niche or target market when wesign onto an affiliate program. We go after the others just likeus and market to them. What we fail to do is find the OTHERniches or target markets out there that haven't heard of anautoresponder and have no idea what it is let alone how muchtime we can save them.

I am thinking about niches like, oh...perhaps

Microsoft Excel (full name Microsoft Office Excel) is a spreadsheet program written and distributed by Microsoft for computers using the Microsoft Windows operating system and for Apple Macintosh computers. It features an intuitive interface and capable calculation and graphing tools which, along with aggressive marketing, have made Excel one of the most popular microcomputer applications to date. It is overwhelmingly the dominant spreadsheet application available for these platforms and has been so since version 5 in 1993 and its bundling as part of Microsoft Office.
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Real Estate Agents.A few friends are in the market for a new house. Every weekthey get in the mail (snail mail) the new listing sheets for allthe houses listed that week. The idea is that they go throughthese sheets and see if any of the houses peak their interestand then they are to call their Agent and ask to view them.

It was an ok system, but imagine how much time and MONEYa Real Estate Agent could save if they had an autoresponderservice?

All they would have to do is create the new listing templates,enter the email address and names of their client base (eventhat is automated) and blast out the new listings once a week,or more often if they wanted to. No more printing costs andgone are the mailing costs and the time factor you have savedthem is PRICELESS!

See the potential here???

Are you beginning to get the idea about finding other marketsegments (customers) for your products/services??

If you are an affiliate for an autoresponder service youcould promote autoresponders to Dental Offices. Theysend out appointment reminder cards...imagine the costsavings for them if they had an autoresponder service,not to mention the time savings of having staff to sticklabels and post them out??

It is just a matter of seeing what they do and how yourservice can save them the time and money. AND...thebest part about this thinking is that not many take onthis sort of business stance.

Now lets get away from the "online marketing niche"for a second and think of other ways of creatingprofit through niches.

Another thing is to look to your hobbies and interests.

Lets say you dabble at DJing on the weekends as a

Real estate, or immovable property, is a legal term (in some jurisdictions) that encompasses land along with anything permanently affixed to the land, such as buildings. Real estate (immovable property) is often considered synonymous with real property (also sometimes called realty), in contrast with personal property (also sometimes called chattel or personalty). However, for technical purposes, some people prefer to distinguish real estate, referring to the land and fixtures themselves, from real property, referring to ownership rights over real estate.
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hobby. With that very hobby you could create profitby creating a little niche site geared towards DJing.Your site could focus on showing someone how tobreak into the weekend DJ business and providesites that offer good DJ equipment (that you areaffiliated with of course).

The idea about NICHE Marketing is that you DON'Thave to stick within the "Online Marketing" niche.You can find a niche based on an affiliate program,a hobby or a special interest.

Some of the top marketers have found other nicheslike; stop

In the Middle Ages, falconry was a very popular pastime (what today might be called a hobby), and of all the different birds used for it, the Eurasian Hobby was perhaps the most popular. It is said that the modern use of hobby to indicate a pastime followed from this.
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smoking,

Tobacco smoke contains a stimulant nicotine which forms a strong physical and psychological chemical dependence (addiction). The Centers for Disease Control and Prevention claim that nicotine is a "very addictive drug" that can be "as addictive as heroin or cocaine."[1] Dependence is strongest when tobacco smoke is inhaled into the lungs and increases with quantity and speed of nicotine absorption. Nicotine is typically eliminated from the body within 2 to 3 days, however, physical and psychological withdrawal symptoms may last for much longer depending on the individual
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weight loss, online dating, modeltrains, travel, golf and yup even cooking.

Don't limit yourself to the niche of online marketing.Step out and find other market segments that arenot being served or where there is limited competitionand build your niches around those. It's like taking apath of least resistance and a path to more profits!

Denise Ryder is a Marketing Coach

In the context of physical health, weight loss is the process of losing body weight, typically by losing fat. Losing excess weight provides valuable benefits, such as better health, higher self-esteem, increased quality of life. To achieve weight loss, more calories must be expended than taken in. This can be achieved by reducing the amount of food consumed, increasing physical activity or a combination of the two.
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writing from her homeoffice in Northern Ontario (Canada). Imagine What YouCould Accomplish With a Marketing Coach in Your BackPocket! Take the No Cost TEST DRIVE!

http://www.profitspace.com/coach

Writing may refer to two activities: the inscribing of characters on a medium, with the intention of forming words and other constructs that represent language or record information, and the creation of material to be conveyed through written language. (There are some exceptions; for example, the use of a typewriter to record language is generally called typing, rather than writing.) Writing refers to both activities equally, and both activities may often occur simultaneously.
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Niches - The Path to More Profits

Hey, as business owners we CAN'T be all things for all customers.I mean it would be fantastic if we could, however, you just can'tmeet the needs and wants of everyone, you would run yourselfragged trying o(

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