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The Easiest Small Business Direct Marketing Tip You?ll Ever Get

This really and truly is the easiest (and most profitable) small business direct marketing tip you'll ever get.And when I say easy? I really mean EASY.

This really and truly is the easiest (and most profitable) small

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In economics, business is the social science of managing people to organize and maintain collective productivity toward accomplishing particular creative and productive goals, usually to generate revenue.

The etymology of "business" refers to the state of being busy, in the context of the individual as well as the community or society. In other words, to be busy is to be doing commercially viable and profitable work.
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irect

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marketing]] tip you'll ever get.And when I say easy? I really mean EASY.

It's a no-brainer.

Once I tell you what it is you're probably going to say, "Oh that? I already knew that."

But if you own a small business and are doing this I can tell you right now you're an exception. "If this is such an easy and profitable small business direct marketing tip why isn't everyone using it?"

That's a good question. I don't know. Maybe most small business owners think it's too much of a hassle?

Not so.

It doesn't take much time. Costs little. You could even pay a high school geek to do the

Marketing, as suggested by the American Marketing Association, is "an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders".[1]

Another definition, perhaps simpler and more universal, is this: "Marketing is the ongoing process of moving people closer to making a decision to purchase, use, follow...or conform to someone else's products, services or values. Simply, if it doesn't facilitate a "sale" then it's not marketing.
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computer stuff for you if you don't feel like messing with it.

The financial rewards can be huge... if you do it right. But this seems to be a small business direct marketing tip most people are happy to ignore.

So what's the big tip?

Simple.

Every time you do business with a new customer ask them if they'd like to sign up for your free "

A computer is a machine for manipulating data according to a list of instructions known as a program.

Computers are extremely versatile. In fact, they are universal information-processing machines. According to the Church–Turing thesis, a computer with a certain minimum threshold capability is in principle capable of performing the tasks of any other computer, from those of a personal digital assistant to a supercomputer, as long as time and memory capacity are not considerations. Therefore, the same computer designs may be adapted for tasks ranging from processing company payrolls...
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e-mail alert." Tell them you periodically offer specials and discounts for customers and ask them if they'd like to be included on your list so they can know when you have them. Many customers will gladly sign up.

Then - use your list.

Offer your customers something?

? specific ?

? limited ?

? and of value to them as well as yourself.

Let's pretend... just for discussion's sake... you're the owner of Little Town Diner in Smallville.

You'd place a little E-mail address sign-up book right next to the cash register. Include spaces on each page for customers to write-in both their name and a Email address. Have the cashier invite customers to sign it.

Build up your list of names. It's valuable.

Suppose every Wednesday is a slow day at the diner. On Wednesday mornings you start sending out an Email like this one to your list.

Hi (Customer's Name),

Pat here? from the Little Town Diner. How'd you like for me to do the cooking tonight? I just got a HUGE shipment of chicken breasts in today and I've got to move these babies out!

So I'm

Electronic mail, abbreviated e-mail or email, is a method of composing, sending, storing, and receiving messages over electronic communication systems. The term e-mail applies both to the Internet e-mail system based on the Simple Mail Transfer Protocol (SMTP) and to intranet systems allowing users within one company to email each other. Often these workgroup collaboration organizations may use the Internet protocols for internal e-mail service.
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running a SPECIAL today?

Pat's 2 for 1 Special (today only- - eat in or take out)

2 juicy, tender barbecued chicken breasts... 2 baked potatoes or French fries on the side... 2 servings of string beans or cole slaw...AND...2 slices from any of our delicious pies-of-the-day (your choice).

Don't want to eat out? No problem.

We can have your dinner packaged and ready for you to pick up at your convenience if you place your order before 3pm. Let us know about what time you'll be in for your pick-up.

Or? here's another way you could apply this small business direct marketing tip ?

Hi (Customer's Name),

Pat here. I want to say, "thank you" for making Little Town Diner a part of your dining experience. Serving folks like you is what makes our business so enjoyable.

To formally say, "thanks" I'd like to offer you a special discount this week. If you visit us between now and Sunday tell your waitress you want the "Thank You Discount." You and your family can order anything on our menu and get 20% off.

Now remember - - you have to ask for the discount to get it. This offer is just our way of saying, "thanks" for choosing us to serve you.

Thanks Again,Pat

There's no limit to how you can use this.

If you're a tree trimmer you could use this small business marketing tip too.

Let's pretend you drop off some of the wood from your tree cutting business to someone who makes mulch. This person tells you one day, "I've got a LOT of excess mulch here I'd like to get rid of for cheap. Do you know anyone who might want some?"

So you e-mail your list?

"Hi (Customer's Name),

Fred here? from Smallville Tree Trimming Service.

I've got a friend who has a lot of mulch. They practically want to give it away. You can have as much as you want for $xxx per yard. Every yard of mulch covers xxx square feet.

If you'd like some call 800-555-5555 and place your order. It'll probably go quickly at this price so call and reserve yours now.

I'll even drop it off at your home to save you the hassle of having to pick it up.

Sincerely,Fred

You then split the profits with your friend who is in the wood mulch business. The people on your list know you. They trust you. You've done work for them before. They're more likely to buy from you than from anyone else.

Many on your list aren't going to be interested in mulch. Some of them will... and they'll be glad you contacted them with a great deal to help them out.

This small business direct marketing tip applies to ALL types of small businesses.

Get your message out. The people most likely to buy from you are waiting to hear from you. You can contact them for next to nothing. Anytime you want.

Joe Farinaccio is a direct-response copywriter. In addition to

Running is by definition the fastest means for an animal to move on foot. It is defined in sporting terms as a gait in which at some point all feet are off the ground at the same time. It is a form of both anaerobic exercise and aerobic exercise.
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writing sales letters for online clients Joe specializes in putting together successful direct mail packages for small and medium sized businesses. You can learn more about how to market your business successfully and sign up to receive his free monthly

Writing may refer to two activities: the inscribing of characters on a medium, with the intention of forming words and other constructs that represent language or record information, and the creation of material to be conveyed through written language. (There are some exceptions; for example, the use of a typewriter to record language is generally called typing, rather than writing.) Writing refers to both activities equally, and both activities may often occur simultaneously.
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Ezine at http://www.sales-letters-and-marketing.com

An ezine is a periodic publication distributed by email or posted on a website. CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine still in production more than 20 years later. While this claim is hotly debated, the ezine craze certainly began in the BBS days of the 1980s. Phrack, which opened its doors in 1985, is another surviving ezine of unparalelled technical quality. Unlike CULT OF THE DEAD COW, which publishes articles individually, Phrack published collections of articles in a manner that was more similar to a print magazine.
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The Easiest Small Business Direct Marketing Tip You?ll Ever Get

This really and truly is the easiest (and most profitable) small business direct marketing tip you'll ever get.And when I say easy? I really mean EASY.

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