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Innovation Management - what are the practical impediments?

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.

There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

One of the useful methods of valuing ideas is to analyse the practical impediments that may impede an ideas progress to commercial success.

One of the useful models is Utterback's (1994) S-curve, which describes how the performance and cost characteristics of a technology change with time and continued investments.

The performance of the established technology improves over time, at first rapidly, and then more slowly until maturity as years of improvement exhaust opportunities to better cost and performance (e.g.

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Windows in 2005, MS Office).

When the new technology first arrives (e.g.

Microsoft Windows is a family of operating systems by Microsoft for use on personal computers, although versions of Windows designed for servers, embedded devices, and other platforms also exist. Microsoft first introduced an operating environment named Windows in November 1985 as an add-on to MS-DOS in response to the growing trend of graphical user interfaces popularized by the Apple Macintosh. Microsoft Windows eventually came to dominate the world's personal computer market with market analysts such as IDC estimating that Windows has around 90% of the client operating system market.
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Linux, OpenOffice) it is crude compared to the existing, with many issues still unresolved. At this point it may be written off.

These problems are gradually resolved over time and ultimately the innovation is able to compete with the cost performance characteristics of other players. Then it is picked up by lead users who value it highly, and goes on to win market share through a variety of mechanisms.

By plotting an idea against the S-curve, it is possible to gauge how long before an idea is able to engage with rivals. Major barriers also include cultural and emotional objections. For example, condoms have a low take-up rate in Africa, despite the prevalence of Aids, because of cultural taboos.

These topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com.

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Kal Bishop, MBA

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Kal Bishop is a

Linux (also known as GNU/Linux) is a Unix-like computer operating system. It is one of the most prominent examples of open source development and free software; unlike proprietary operating systems such as Windows or Mac OS, all of its underlying source code is available to the public for anyone to freely use, modify, and redistribute.
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management consultant based in London, UK. He has consulted in the visual media and

"Management" (from Old French ménagement "the art of conducting, directing", from Latin manu agere "to lead by the hand") characterises the process of leading and directing all or part of an organisation, often a business, through the deployment and manipulation of resources (human, financial, material, intellectual or intangible). Early twentieth-century management writer Mary Parker Follett defined management as "the art of getting things done through people."
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software industries and for clients such as Toshiba and Tran

Computer software (or simply software) is the programs and procedures that enable a computer to perform a specific task, as opposed to the physical components of the system (hardware). This includes application software such as a word processor, which enables a user to perform a task, and system software such as an operating system, which enables other software to run properly, by interfacing with hardware and with other software.
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sport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com.

A sport consists of a physical and mentally competitive activity carried out with a recreational purpose for competition, for self-enjoyment, to attain excellence, for the development of a skill, or some combination of these. A sport has physical activity, side by side competition, self-motivation and a scoring system. The difference of purpose is what characterises sport, combined with the notion of individual (or team) skill or prowess.
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Innovation Management - what are the practical impediments?

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.

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