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What's In a Business Card?

Over the years as I have attended trade shows, networking meetings, chamber events and more; I have noticed a few things about the successful and the not so successful. First of all, do you have a business card?

If you belong to a large corporation, you were probably issued business cards as a matter of course, almost as if it was a company perk. If you are in a small or home-based business, chances are you, personally, made the effort to get business cards, which entailed design, p

Over the years as I have attended trade shows,

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networking meetings, chamber events and more; I have noticed a few things about the successful and the not so successful. First of all, do you have a

Computer networking is the scientific and engineering discipline concerned with communication between computer systems. Such networks involves at least two computers, which can be separated by a few centimeters (e.g. via Bluetooth) or thousands of kilometers (e.g. via the Internet). Computer networking is sometimes considered a sub-discipline of telecommunications.
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business card?

If you belong to a large corporation, you were probably issued business cards as a matter of course, almost as if it was a company perk. If you are in a small or home-based business, chances are you, personally, made the effort to get business cards, which entailed design, print and distribution. So if you went to all of the trouble of acquiring them, you should use them to your advantage. Here are a few tried and true rules for

In economics, business is the social science of managing people to organize and maintain collective productivity toward accomplishing particular creative and productive goals, usually to generate revenue.

The etymology of "business" refers to the state of being busy, in the context of the individual as well as the community or society. In other words, to be busy is to be doing commercially viable and profitable work.
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marketing with your card.

1. Never leave home without the cards. I have stopped for

Marketing, as suggested by the American Marketing Association, is "an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders".[1]

Another definition, perhaps simpler and more universal, is this: "Marketing is the ongoing process of moving people closer to making a decision to purchase, use, follow...or conform to someone else's products, services or values. Simply, if it doesn't facilitate a "sale" then it's not marketing.
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coffee already and had someone ask me for a card because they saw my car sign as I pulled into the local coffee shop lot. If you want people to dis

Coffee is a beverage, served hot or with ice, prepared from the roasted seeds of the coffee plant. These seeds are almost always called coffee beans. Coffee is the second most commonly traded commodity in the world (measured by monetary volume), trailing only petroleum, and the most consumed beverage[1]. In total, 6.7 million tonnes of coffee were produced annually in 1998-2000, forecast to rise to 7 million tonnes annually by 2010. [1] Coffee is a chief source of caffeine, a stimulant.
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credit you as a businessperson, all you have to do is say "Oh sorry I forgot my cards today." I have even been to trade shows and fellow exhibitors were walking around without cards. You have not only lost an immediate opportunity to market your business, but you look like an amateur who doesn't deserve the business.

2. Is the
Credit as a financial term, used in such terms as credit card, refers to the granting of a loan and the creation of debt. Any movement of financial capital is normally quite dependent on credit, which in turn is dependent on the reputation or creditworthiness of the entity which takes responsibility for the funds.
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information correct? The reality is that sometimes we change our contact information. If you know that there will be changes in the near future, then limit the number of cards you have printed. Do not, scribble out and hand write information on your card. Back to "Can anyone say amateur?" I said that to someone once and his reply was, "yes but business cards are expensive." That says two things to me: 1) he didn't shop around for a good price and 2) AMATEUR! The idea is to attract business not scare it away.

3. Does the card say what you want it to say? What message are you trying to get across? When designing a business card, think about the placement of information on the card. Is the key information in a prominent place on the card? Does the design work with the rest of your company image? Your business card should be an extension of your company just like your logo, stationery, checks, signage, website and more. They should all get across the same message and design.

4. Can prospective clients contact you easily with the information provided on your card? This is a big one!

Is your website up to date?
Do you check your email at least once a day? (and respond!)
Is your email address professional (not mycompany@genericfreeemail.com)
Is your voice mail message clear, concise and professional?

In this day of technology everyone assumes you must have email and a website for your business to be successful. This is not necessarily true. If you do not conduct business via email or internet then do not put that information on your card. No matter what you use, the key is to be accessible.

5. Are you marketing with your business card? Keeping them in your pocket is a waste of time and money. Be clear about who your target client is. When you see an opportunity slip in your business card. Do not be rude and pushy, but confident that the person could benefit from your services.

If you are not sure that your business card is getting you where you want, market test it. Give it to some friends and colleagues and ask them for their opinions. If your friends are not going to be honest with you, then try "strangers." At the next event you attend ask some people what they think of your design.

Indra Books - <div ID=Tp7 class=hint>Information as a concept bears a diversity of meanings, from everyday usage to technical settings. Generally speaking, the concept of information is closely related to notions of constraint, communication, control, data, form, instruction, knowledge, meaning, mental stimulus, pattern, perception, and representation. <br>
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Many people speak about the Information Age as the advent of the Knowledge Age [citation needed] or knowledge society, the information society, and information technologies, and even though information science and computer<br><b>...</b><span class=flw>click on link for more information and related articles.</span></div> <a onmouseover=

EzineArticles Expert Author">

Indra A Books, author of this and many other lifestyle articles, is the owner and founder of ON THE GO 4 U, Personal Shoppers & Concierge Service in the Washington DC metropolitan area. The company’s creed is to provide its clients with the ultimate life

An ezine is a periodic publication distributed by email or posted on a website. CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine still in production more than 20 years later. While this claim is hotly debated, the ezine craze certainly began in the BBS days of the 1980s. Phrack, which opened its doors in 1985, is another surviving ezine of unparalelled technical quality. Unlike CULT OF THE DEAD COW, which publishes articles individually, Phrack published collections of articles in a manner that was more similar to a print magazine.
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management experience. In addition to its shopping and concierge services, ON THE GO 4 U also publishes a monthly e-zine and conducts workshops on wardrobe, entertaining and decorating. Indra is also the Membership Coordinator for the Loudoun County Chamber of Commerce Home Based Business Council. For more information about the author and ON THE GO 4 U, please visit http://www.onthego4u.net © 2005 Indra A Books for ON THE GO 4 U

"Management" (from Old French ménagement "the art of conducting, directing", from Latin manu agere "to lead by the hand") characterises the process of leading and directing all or part of an organisation, often a business, through the deployment and manipulation of resources (human, financial, material, intellectual or intangible). Early twentieth-century management writer Mary Parker Follett defined management as "the art of getting things done through people."
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What's In a Business Card?

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