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General Print Guidelines for Trade Show Photomurals and Removable Graphics

We strongly recommend that you plan extra lead time into your job for the purpose of obtaining printed proofs of any job output - without proofs we cannot guarantee your satisfaction. Plan at least two full weeks from the time of art submission to receipt of final graphics for the purpose of proofing.


We strongly recommend that you plan extra lead time into your job for the purpose of obtaining printed proofs of any job output-without proofs we cannot guarantee your satisfaction. Plan at least two full weeks from the time of art submission to receipt of final graphics for the purpose of proofing. If you don't plan time for and request a proof you have no guarantee as to the quality of the graphic meeting your expectations.

Proofs push back deadlines by the total amount of time required to print, ship, make changes, and reproof.

Layout Files

Please set up for Output in Adobe Illustrator or Adobe Photoshop. General guide: If you have 10K - 800K -

  • .jpeg,
  • .gif,
  • .doc or other format files - These probably aren't going to suffice for a trade show graphic.

    What to Include

    In order to achieve the best results & quick turnaround: Please include a color or laser proof, (our color results may vary, we will strive to match as close as possible. Also be sure include on disk or CD:

    Don't send fonts

    Please outline all type in Illustrator Raster Images Files (i.e. Photoshop EPS) Vector Files (i.e. Freehand EPS or Illustrator EPS)

    Resolution & Pixel Based Images

    Large bitmap images can consume your hard disk space & be difficult to transport. Save imaging time by rotating, cropping and scaling high-resolution images in a photo manipulation program before inserting into a layout. Image resolution at capture should be appropriate for final output size (i.e. output a 30” by 40” image at 100 dpi or (a 50% 15" by 20” image at 200 dpi). The file should be about 48 MB. Different output devices attain and therefore require different resolution used at final size. Check with your sales representative with any question.

    Vector Images

    Where possible please use vector based images for logos and other illustrated images in your layout. Vector images can be enlarged almost indefinitely while retaining sharp lines, clean edges and consistent color. We prefer Freehand or Illustrator EPS file formats built in CMYK.

    Creating Bleed

    All files to be output require at least ¼ inch bleed around them. Banners and other extra long plots and specialty items may have increased bleed requirement. Please check with a representative for this information.

    Rich Black

    For jobs using dye based inks (indoor), prevent inconsistent blacks by using rich blacks consistently throughout the layout. Create a custom color for black as: Cyan 40% / Magenta 30% / Yellow 20% / Black (K) 100%

    Proportions

    Setup your files at 100 dpi @ 100% of the final output size. If this is not possible, set up proportionally at 200 dpi @ 50% or 400 dpi @ 25%. Do not go any smaller if possible. Make sure your file is proportional to the final output size. If the job needs to be reconfigured before output due to inconsistent proportions, the cost of your output may increase sharply.

    Color

    Large Format Printers are not Pantone® devices. Colors will be close but not exact.

  • Bob Albright has been designing trade show graphics for over 25 years with Midland Display. We offer complete graphics design, layout help and production capabilities from photomurals to the smallest removable graphics for your trade show booths.


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