What is the most common difficulty that someone beginning a home based business faces? If you come to the immediate conclusion that it is locating good leads to introduce to your opportunity, you are correct! So, then, how do you find financially qualified leads for your business? I'm sure that most of us struggle with that very same issue, especially in the beginning. Most people get caught up in the hype and grandiose monthly revenues they are told can be achieved, however, after spending their money for involvement, they have no clue as to how to get started.
When asking their recruiter for advice, they are simply told things such as: 1) buy leads from some online vendor, 2) Think of everyone you know, all your friends and family, 3) Place ads in the newspaper, etc. Does this sound familiar? The only reason these types of methods are recommended is simply because ANYONE CAN DO THEM! The fact is that the average amount of people that someone joining a company will bring in is only about 1.7. Now, if the entire down line were to duplicate this, only the top individual would make a good living. As a result, why would that person want to teach something unique if they are making a good income.
To really get people to join your business and/or purchase your product, they must feel comfortable with you, bottom line! Zig Ziglar, a highly successful author and promotional speaker, was quoted as saying, “You can get everything in life you want if you will just help enough other people get what they want.” You need to prove to them that they can earn money right away. The best way to accomplish these things is to, first of all, give them something of value for free. Do not chase them and give them the typical marketing pitch, instead give something away such as valuable advice and a marketing system.
Secondly, show them how to significantly reduce and, subsequently, eliminate their marketing costs altogether. This is the beauty of what is known as a self funded proposal. If you have a marketing system that allows the leads to pay for themselves, then your people will rarely give up since they are not losing anything. So, then, how do you create a self funded proposal? You need to market a product or service, up front, which is in line with your back end business, or primary product or service. This way, you can eliminate the individuals who are not willing to invest in themselves, only dealing with serious minded individuals. In addition, the sale of the up front business or businesses pays for your lead generation costs. At this stage, you will have a list of financially qualified leads that you have created at no cost. Then, you can market your back end business to these people. To sum it up, by utilizing a system that creates a self funded proposal scenario, you end up generating high, quality leads at no cost.
