Tracking and testing is critically important in everything you do online. Everything.
Why? Think about this. Let us imagine that you are just starting out and you have $1000 to spend on advertising. Now, if you spend all of that $1000 on one source, you might get it all back, you might lose it all, or you might double your money (or anything in between).
Now, if instead you were to split that advertising budget up ten ways, so that you were to spend $100 on each of 10 different sources of advertising, you would probably have a more predictable result. Some of the $100 campaigns would make you your money back, some would double your money, and on some, you would lose your money.
On average, though, you might break even. But breaking even will not make you money online. If you do not track and test, you will have no idea which campaigns made you money and which lost you money.
However, if you were to track the individuals who came to your web site by their respective advertising source, and you were to log which visitors bought from you, you would be able to isolate the campaigns that made you money and which do not.
Then, you could re-run the campaigns that made you money, and eliminate the ones that do not. Or, you could make changes to the campaigns to experiment with different results – but none of that is possible if you are not tracking.
Tracking and testing improves profits and decreases long-term loss.
