Targeted opt in email direct marketing is one of the most profitable ways to make money online, in my opinion. Targeted opt in email direct marketing is where I make the bulk of my money online.
The key with targeted opt in email direct marketing is in the concept that when someone adds themselves to your opt in email list, they are giving you permission to repeatedly expose themselves to your promotional offers.
Compared to the one-time conversion you might get when they visit your web site the first time, and choose to buy or not to buy, with targeted opt in email direct marketing, you have the opportunity to repeatedly send that subscriber back to your sales page, effectively raising the unique visitor conversion rate.
So how do you do it?
1) Decide on a niche market in which you have some knowledge and either have products created to sell, or have access to products others’ have created (resale or affiliate marketing).
2) Get an autoresponder. I recommend aweber, because that is what I use and have been very successful with them.
3) Create a web site from which to sell these products. Put on the index, or main, page, an opt in box and some opt in sales copy – literally sell your visitors on opting in to your targeted opt in email list.
4) Create a series of emails to send to your subscribers. Vary the content from free gifts, to information, to referral letters directing them to your sales page.
5) Test and tweak every aspect of your sales campaign until you have a profitable sales pipeline.
