There are certain strategies that need to be adopted to turn your campaigns around. A simple tweak here or there can pay dividends in the long run. Remember, adwords can be a beast to master but very rewarding when you get it right.
Increased Bids and Quality problems Do you constantly have to increase your bids due to googles quality issues? if this has happened you have been hit by the infamous google slap. This boils down to google wanting your landing page to be relevant to the keyword search term. This can easily be fixed by ensuring your landing page matches your Adwords ad. Try putting your keyword and ad text into the title of your landing page, this will ensure the user has found what he is looking for and will not click away from your site. Keyword density is also a factor. Try to include your keyword throughout your landing page text. A keyword density of around 3-5% is adequate to keep google happy.
keywords
Put your keywords into groups and adjust your landing page to include each different set of adwords. Run seperate campaign for each keyword group and ensure your landing page is relevant.
writing your Ad
You will need to have a killer ad that will attract clicks. Run a search on google for anything of your choice and look at the sponsored ads. Which ad stands out the most? Which ad are you drawn to? Try to emulate the way the ad has been written and test it in your campaign. if it converts keep it, if not change it. Adwords requires testing and tweaking all the time.
how to find those converting keywords
The best method requires you to do a little work. Type in one of your keywords into google and make a note of the URLs that are showing on page 1. Do this for 5-7 days with all your keywords. What you should have is a log of all the ads that have been showing for the majority or all of that timeframe. These are the ads that will be making money. Most adwords users will drop there campaign if it wasn`t profitable in this time frame. Try writing your ad in the same style(do not copy) and bid to a higher position than the profitable ad you have been monitoring. test if its profitable let it run, if not tweak or dump it.
These are just a few tips i have learned that make a difference to poor performing adwords campaigns.
Remember
Ensure your landing page is relevant to your keywords and adwords ad. Your landing page should be relevant to all your keywords. Don`t forget about keyword density 3-5% is good. Monitor your competition to find those converting keywords and Ads
There is much much more to google adwords than most people think. Learning the finer points will turn your losing campaigns into profitable ones. Do not get put off from using adwords, its just a question of understanding how it works.
