Have you ever visited the website for a small business and become frustrated that you can’t find seemingly basic information? You are not alone. As customers we want to get the information we want as quickly as we can. For some reason, many businesses – especially small businesses – either forget, or choose not to include the basics.
Be sure your organization’s website includes all the most basic information. And make sure that information is available within ONE CLICK; this is what customers want. People don’t like to click through many pages to find what they are looking for.
Some of this basic information includes:
- Your prices
- Business hours
- Your phone number
- Your address and map/directions
In addition, you can include some extras that customers will love, and your competitors won’t have, which also helps to differentiate you from the competition when customers thinks of that particular product or service. For example, some retail clothing stores have added a feature that most of their competitors do not have…an online fitting room. The feature gives us the benefit of being able to see what different combinations look like together before actually purchasing them. The customer service that this shows what customers want and gives you the edge over competitors. This is also beneficial for the clothing company because it reduces return costs associated with customers purchasing clothes that they hope will go well together, but turn out not as planned.
Imagine how sales could dramatically increase for your company if we used the same creative thought process to develop a new feature on your website!
