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I help people who want to learn how to operate and run a profitable home business.
This is the first of a series of posts that you can add to your toolbox of business building techniques.
So let's get started!
In today's lesson, you're going to learn the BASICS OF EMAIL MARKETING.
Right now you're probably thinking Basics don't sound very exciting. But the basics are the foundation upon which everything else is built. If you do not get a good handle on the basics first, you may end up spinning your wheels for the next 12 months. (Wouldn't you rather be spinning stories about how you made your first million?)
So grab a cup of coffee and get comfortable and let's get ready to rumble!
Essential Rules For Effective Email Marketing
Email campaigns can drive your internet home business to new heights. If you want an email campaign to succeed, you must be careful not to offend the reader when sending your messages. If you turn off a consumer with your email you can be sure they'll tune out your message. Don't let this happen to you!
In order for your message to generate sales it must first earn respect. That's why our first topic for discussion is email etiquette. (Later in the course, we'll talk more about how to write an email sales letter for your home business.)
Train yourself to always -- and I mean ALWAYS -- stick to the rules below when crafting your email message.
=>#1 - ALWAYS WRAP YOUR LINES AT 65 CHARACTERS OR LESS
When you write your email message always break the lines so that they are no more than 65 characters in length. In order to make this happen you may have to enter a carriage return by hitting the "Enter" key at the end of a line.
No are you wondering why you should limit your lines to just 65 characters? That's a great question! This shows that you are starting to think like a successful internet home business entrepreneur. There are 2 reasons that less characters is really more.
-- First you should remember that reading a computer monitor for long periods of time casue Eye Fatigue for many readers. When you limit the characters in your in your lines to 65 characters the message makes for easier reading is more appealing to your message recipient.
-- The second reason is that many email clients tend to truncate email messages at around 60 - 65 characters. So if your lines continue to 70 or more characters they arrive chopped up and very unappealing to the reader.
Rule 1 Tip
Email clients such as Outlook Express allow you to SET THE LINE-WRAP to any character-width you choose. That means you won't have to hit Enter each time after typing 65 characters. Makes life easier!
If you do not use Outlook Express you can also type 65 asterisks or dashes in a Notepad file to create a template. Then paste your email below it to see if any lines extend too far to the right. If they do you have a guideline to follow to identify where the cutoff should be.
=># 2 - USE ALL CAPS WITH CAUTION
How many times have you changed the station on your TV tin order to avoid a screaming car sales person? Non one enjoys being screamed at let alone having it done by a sales person and this goes for email as well. Odds are, when someone has over-amped the volume of their message by using too many capital letters (not to mention too many exclamation points and other punctuation) - you're going to be turned off.
On the Internet, email messages written in all caps are considered yelling. It's okay to write some sentences and some words in all caps, but don't go overboard. (As you can see in this message, I've tried to use capital letters to help break up sections of the content from time to time)
Rule 2 Tip
Consumers buy from a source they trust. Emails in all caps are perceived as "shady" or uneducated, and have an appearance that damages the credibility of an offer.
=> #3 - WATCH YOUR Ps & Qs (Spelling and Grammar)
I can't tell you how much this annoys me. Especially when Spell Check is part of so many programs these days. Would you be influenced by an email selling you something that had noticeable spelling and grammar mistakes? Sure you would...and the influence would be negative, not positive! When a consumer reads a sales message that's filled with errors, they think to themselves, "Good grief, this person doesn't even take the time to get his emails right. His product is probably the same quality as his emails."
When you're in business, YOUR IMAGE IS YOUR REPUTATION and your reputation is the reason people buy from you or the guy down the block. It's essential that you create an image of INTEGRITY, CREDIBILITY, and HONESTY in the mind of your prospects. Sending emails filled with errors doesn't hurt your professional image...it destroys it. (Ouch!)
Well that wraps up lesson #1. Be sure to wrap your lines for an easier read, don't over do it using ALL CAPS, and so a spell and grammar check on your email message before sending it out.
Remember the basics are the foundation of a successful internet home business.
Wishing you great success
Steve Vickers
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