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One of the keys is consistency. If you are going to mail once per week, mail once per week. If you are going to mail three times per week, be consistent about it. And if you are going to mail once a day, you must mail everyday.
The reason for this is that different people will respond differently to different frequencies, and will unsubscribe if they do not like the frequency. So if you start out mailing daily, you will get unsubscribes because of it, and then if you change to once a week, you will have lost subscribers who would have tolerated once a week mailings. And vice versa, if you mail only once a week, you will have some people who forget who you are, and then if you change to mailing more frequently, they will unsubscribe.
So just recognize that whatever you do, you must be consistent, and you can expect unsubscribes. Do not take them personally.
You should generally mail only as often as you have the time to create useful content or offers. If you are working this business part time, a few hours a week, you cannot mail as much as someone working part time 30 hours per week.
I personally mail everyday, and some subscribers get several emails per day from me, because they are on several lists. I have the ability to do this because I work this business fulltime, and have the time to create new offers, in addition to writing multiple articles and books like this.
Do I lose more to unsubscribes than average? Probably. Do those that stay on my list buy more from me than if I mailed twice a week? I think so.
But the key here is that I have the time to do it. Never set up a mailing schedule that is more frequent than you have time to maintain.
