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Now that we understand why C-Level Executives may not return your calls, how can you inspire them to call you back? If you have made several calls to your prospect with no response then both you and your prospect already have one trait in common. What trait is this? It’s called persistence. These prospects will respect your persistence because they did not get to where they are by being reactive, but rather by being proactive. They have a personality trait like you--that of never ending persistence! In an effort to capitalize on this theme of persistence, I have come up with a voicemail called "The Persistence Equation Voicemail." This voicemail can be effective when you have left multiple messages for your prospect.
In order to get the full maximum effect of this type of voicemail it’s important to state the exact reason for your call in your prior voicemail messages. Once you have left multiple messages stating the reason for your call then try this voicemail example below. Furthermore, it’s not always what you say that will get your prospect to call you back, but how you say it! Try this example below, but when you use it please make sure that you put a capital “E” in the word in “Enthusiasm!”
An example voicemail is below:
“(Prospect name), this is (Your name) calling from (Your company name), I've left several messages for you and I know that you are extremely busy. I mean busy people like you are successful people right? I'm sure that you did not get to where you are by being reactive, but rather proactive. So, I hope that you respect my persistence, let's put this equation to the test, please call me back at (Say your contact number), I'd like to set up a time to visit your office to discuss our customized program for (List your prospect's industry here). How does (List a specific day and time) or (List another specific day and time) sound to stop by your office?" Please call me back at (Say your contact number) to let me know which day and time works the best for you? I'll speak with you soon!"
The length of this voicemail should be no more than 40 seconds. I like this type of voicemail because it's different and in my opinion, you have to be different to catch your prospect's attention. Curiosity, creativity and persistence are the keys to getting C-Level Executives to call you back!
Copyright 2006 MR. COLD CALL SEMINARS - All rights reserved.
