To Get Your Email To Stand Out From All The Junk

We know that email marketing is a cheap method to reach our customers, prospects and subscribers. However, the increasing amount of unsolicited commercial email is clogging up the inboxes of everyone.

We know that email

So how do you improve the chances of making your email stand out from junk mail? (And I'm assuming you're not sending out unsolicited email. If you are, shame on you.)

First, you want to make it easy for your subscriber or prospect to quickly identify that it's from someone they know -- "you."

• Make sure that your "From" line uses your full name rather than something generic like "Webmaster." You want to burn your name into your prospect's mind. A webmaster could be anyone.

• Never use ALL CAPS in your subject line

• Don't use an exclamation mark "!" either.

• Use the same phrase repeatedly in the subject line whenever you send an email. For example, in my ezine, I use my initials DC in the subject line: "DC Web Success
  Marketing, as suggested by the American Marketing Association, is "an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders".[1]
  
  Another definition, perhaps simpler and more universal, is this: "Marketing is the ongoing process of moving people closer to making a decision to purchase, use, follow...or conform to someone else's products, services or values. Simply, if it doesn't facilitate a "sale" then it's not marketing.
  ...click on link for more information and related articles.
  Ezine." So if you're creating an ezine make sure you use the title consistently.

• Put your prospect or subscriber's name in the subject line, e.g. "Susan, Get This Special Report." (This is easy to do if you use an autoresponder. Get one at http://www.GetResponse.com

• Spend time on creating an attention grabbing subject line that will entice the reader to open the email, it's as an important as creating a headline for an ad. But be careful not to use words (such as Free) that could target your email by anti-spam
  An ezine is a periodic publication distributed by email or posted on a website. CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine still in production more than 20 years later. While this claim is hotly debated, the ezine craze certainly began in the BBS days of the 1980s. Phrack, which opened its doors in 1985, is another surviving ezine of unparalelled technical quality. Unlike CULT OF THE DEAD COW, which publishes articles individually, Phrack published collections of articles in a manner that was more similar to a print magazine.
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  software.

• Write two or three compelling subject lines. Then divide up your "Opt in" mailing list and test to see which subject line gets the most response or clickthroughs.

Apply these techniques and you stand a much better chance of having your email read, not sent to the prospect's "trash" folder.

About The Author

Dave Coyne is a copywriter, marketing consultant and president of DC Infobiz. Get his FREE REPORT "Start A High Income, Low Risk Home Business And Never Create A Product, Write An Ad or Talk To Anyone." Send an email with REF006 in subject line to dcinfobiz@GetResponse.com

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