What's Your "Follow-Up" Rating? Take My 10-point Test, Networking : iPedia

If your experience is anything like mine, most of the people you meet DON'T follow up.

You have a nice conversation, you trade business cards and unless you follow up with them, you never hear from them.

10 points: I call them the next day to share an idea or resource, enter their contact

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9 points: I immediately send a handwritten note sharing an idea or resource, enter their contact information into my database, and make a note in my calendar to follow up again in a few weeks.

8 points: I immediately send a handwritten note, enter them into my contact database and make a note to follow up.

7 points: I immediately send an email and enter them into my contact database.

6 points: I send an email within 2-3 days and enter them into my contact database.

5 points: I send a note or email 1 week after meeting them and throw their business card into a pile of "things to file" on my desk.

4 points: I send a note or email 1 week after meeting someone then toss their business card into the trash.

3 points: It takes me longer than 1 week to follow up and I toss their card after I contact them.

2 points: Their business card sits on my desk for weeks until I'm finally too embarrassed to follow up.

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6-8 points: You're doing a good job creating new relationships, but if you step it up a notch and add more follow-up you'll likely see more business blossom from your networking activities.

3-5 points: You probably enjoy getting out and meeting people but when it comes to details and follow-up, you're either too busy or its just not your cup of tea. If networking is one of your primary

1-2 points: Ask yourself this question ... Why am I networking? Just getting out and meeting people is not enough, you've got to take action and do something with the people you meet. They could be potential clients, partners or be able to help you grow your business. This doesn't mean you have to follow up with everyone you meet, but if you're not following up with anyone, your time might be better spent on a different marketing activity.

I'd say I generally fall into the 6- to 8-point range ... doing okay but definitely room for improvement.

Just remember, networking is a marketing strategy and it takes a plan like any other marketing you do. You've got to have an objective, attend the right groups, make sure you have a great elevator pitch and follow up for it to really pay off.

Debbie LaChusa created The 10stepmarketing System to make marketing your own business as simple as answering 10 questions. Learn more about this unique, step-by-step system and get a free 10-week Marketing E-Course when you subscribe to the free, weekly 10stepmarketing

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What's Your "Follow-Up" Rating? Take My 10-point Test

The last time you went to a business or networking event, how many of the people you met and gave your business card to actually took the time to follow up with you afterward?

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