How to Climb the Serp of Google With a New Web Page Within a Few Days, SEO : iPedia

Google Inc. (NASDAQ: GOOG and LSE: GGEA) is a U.S. public corporation, first incorporated as a privately held corporation in September, 1998, that designs and manages a popular Internet search engine. The company employs approximately 5,700 employees and is based in Mountain View, California. Eric Schmidt, former chief executive officer of Novell, was named Google's CEO when co-founder Larry Page stepped down.
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The reason why this experience revealed itself so much fruitful is very simple: normally when you work as a SEO you find yourself in a competitive and confused scenery, competitors’ pages can be studied and analysed, thus giving you a hint of what worked and what did not. Nevertheless, you must deal with a silent speaker since the competing Seos are anonymous names hidden behind their company’s logo.

The backlinks have been accumulated in years and it is difficult to state with certainty what really revealed itself effective and what did not. You go through the page code trying to grasp its secrets, but often you end up

Search engine optimization (SEO) is a set of methods aimed at improving the ranking of a website in search engine listings, and could be considered a subset of search engine marketing. The term SEO also refers to "search engine optimizers," an industry of consultants who carry out optimization projects on behalf of clients' sites. Some commentators, and even some SEOs, break down methods used by practitioners into categories such as "white hat SEO" (methods generally approved by search engines, such as building content and improving site quality), or "black hat SEO" (tricks such as cloaking an
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Joining a contest like this, however, a dialogue is established among opponents which work together to learn which factors produce a serp rise. They assist to the sudden expansion of the serp to thousand of results in few days where first had been only desert, and, at the same time, check the creation of new backlinks thus controlling their actual influence on the serp.

A search engine or search service is a program designed to help find information stored on a computer system such as the World Wide Web, inside a corporate or proprietary network or a personal computer. The search engine allows one to ask for content meeting specific criteria (typically those containing a given word or phrase) and retrieves a list of references that match those criteria. Search engines use regularly updated indexes to operate quickly and efficiently. Without further qualification, search engine usually refers to a Web search engine, which searches for information on the public
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A successful experiment hence, from which arose the idea behind this article: the idea of sharing with others my conclusions, in accordance with the principle of “community” behind the contest and the net. I will try to unfold in this article the stage and the factors that have brought this site to be top ranked in Google (and other search engines).

When the contest began Google only returned a handful of results for the combination of keywords fattori arcani (arcane factors): few results in the serp and mainly pages devoted to the topics magic and tarots. It was obvious that the search engine had associated the query to the thematic (and semantic) area of occultism. Immediately, in a sort of mass hysteria, the competitors rushed to record dominions composed with the words arcane and factors. As far as my experiences are concerned, I made a false start since I was too slow to register the best dominions and had to choose a second-choice dominion.

In a couple of days the trend of the contest (and the doom of the new pages, mine included) seemed to be already set: Google showed in its serp only pages with a high degree of "seniority" and/or backlinked by high-PR-websites (obviously of ownership of the competitors), most of them related with the occultism topic. If it had all came to an end this way, there would not have been any article and in this moment I would be in some SEO forum complaining about the faulty working of Google. Fact is, in the following days the scenery changed completely and

But a technical digression is highly needed: what happened behind the scenes of the websites and of Google to cause such a revolution? Two essential things happened:

1) Google started expanding its queries associating the combination of the keys arcane factors to the topic of positioning and optimization as well.

2) Competitors’ pages had been slowly reviewed and edited along these two thematic and semantics areas, magic and SEO positioning.

But the main question is: How was it possible that my web page was shifting from the status of search engine ghost to the highest positions of the Google serp? We have to keep in mind that I did not have any backlinks from own web sites because I did not want to soil clients and corporate pages for a personal, playful contest. Furthermore I had a brand new dominion and I had to pay attention to another issue: contents. It is very difficult to create interesting subjects in so few time, in order to induce other websites and directories spontaneously to backlink to your website. Who could take an interest in recommending a nearly empty page, featuring just a recurring and obsessive use of the words factors and arcane. I had to develop a double strategy: one for backlinks, the other one for optimization.

Studying my (visually poor) own web page I almost immediately noticed that it had a potential element of interest for the visitor: it represented, indeed, a sort of real-time surgery operation on search engines, as it was itself an experimental web page created for the only purpose to climb the serp, I could take advantage of this element, taking updated records of what had been changed. It was itself a page that can be also a storyteller producing itself

A brand is a collection of feelings toward an economic producer; more specifically, it refers to the concrete symbols for the brand, such as a name and design scheme. Feelings are created by the accumulation of experiences with the brand, both directly relating to its use, and through the influence of advertising, design, and media commentary. A brand is a symbolic embodiment of all the information connected to a company, product or service. A brand serves to create associations and expectations among products made by a producer. A brand often includes an explicit logo, fonts, color schemes, s
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Information as a concept bears a diversity of meanings, from everyday usage to technical settings. Generally speaking, the concept of information is closely related to notions of constraint, communication, control, data, form, instruction, knowledge, meaning, mental stimulus, pattern, perception, and representation.

Many people speak about the Information Age as the advent of the Knowledge Age [citation needed] or knowledge society, the information society, and information technologies, and even though information science and computer
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Computer networking is the scientific and engineering discipline concerned with communication between computer systems. Such networks involves at least two computers, which can be separated by a few centimeters (e.g. via Bluetooth) or thousands of kilometers (e.g. via the Internet). Computer networking is sometimes considered a sub-discipline of telecommunications.
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I had found a solution for the backlinking problem (external optimization), yet I had to deal with the internal optimization of the webpage. This is a main issue when your goal is to meet the ranking standards of Google and other search engines. I had to make my best effort to optimize the page, beyond the well-known principles of the SEO’s

Marketing, as suggested by the American Marketing Association, is "an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders".[1]

Another definition, perhaps simpler and more universal, is this: "Marketing is the ongoing process of moving people closer to making a decision to purchase, use, follow...or conform to someone else's products, services or values. Simply, if it doesn't facilitate a "sale" then it's not marketing.
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Even if it is possible, at least theoretically, to deceive the search engines with technical trickeries as spam and keyword stuffing (dizzy repetition of key words), it is advisable to do more and better than that: You should present the text in a readable and grammatically correct form and, above all, you should identify the topics and semantics that fit best the search engine query .We should always keep in mind, as we tweak our page for internal optimization, that Google uses thesaurus to find synonyms and create term classes that fit the combination of keywords. In the example of arcane factors the thematic areas are two: positioning and magic. Starting from this observation I decided to get the most out of this idea and to exasperate it, playing with the synonyms and the semantic areas to positively impress Google. There is another lesson in this experiment: instead of stuffing your webpages with endlessly repeated keywords, try to understand what is the true question asked by Google, what thematic (and semantics) area it associates to your keywords.

The most peculiar thing about this test is that it exposes a lot of common beliefs such as that a webpage cannot climb or even appear in the serp of Google before a period of at least three months, that Google rewards the advertisers, that a backlink from a Pr5 page will necessarily bring you on top of the ranking.

There is, at last, another important lesson, perhaps the most important one, that can be drawn from the experiment of the contest arcane factors, a thing that should be obvious but that even the best SEO often forgets: Google has become the internet colossus that is now thanks to a good algorithm and to excellent ranking criteria that are held more secret than the Coke recipe, that in the turn of a few years revealed themselves superior to those of the competitors. It is evident that the years elapsed have not been wasted and the algorithm has grown in complexity and effectiveness. Let us write it on the

Science in the broadest sense refers to any knowledge or trained skill, especially (but not exclusively) when this is attained by verifiable means.[1] The word science also describes any systematic field of study or the knowledge gained from such study. In a more restricted sense, science refers to a system of acquiring knowledge based on empiricism, experimentation, and methodological naturalism, as well as to the organized body of knowledge humans have gained by such research. This article focuses on science in the latter sense.
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Antonio De Gio is a webmaster and seo operator : he lately joined a national seo contest with the website http://www.fattori-arcani-faq.com and founded his personal web agency : http://www.webdesigngenova.com

A computer is a machine for manipulating data according to a list of instructions known as a program.

Computers are extremely versatile. In fact, they are universal information-processing machines. According to the Church–Turing thesis, a computer with a certain minimum threshold capability is in principle capable of performing the tasks of any other computer, from those of a personal digital assistant to a supercomputer, as long as time and memory capacity are not considerations. Therefore, the same computer designs may be adapted for tasks ranging from processing company payrolls...
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How to Climb the Serp of Google With a New Web Page Within a Few Days

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