Six Trade Show Trends for '06, Sales : iPedia

Marketing, as suggested by the American Marketing Association, is "an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders".[1]

Another definition, perhaps simpler and more universal, is this: "Marketing is the ongoing process of moving people closer to making a decision to purchase, use, follow...or conform to someone else's products, services or values. Simply, if it doesn't facilitate a "sale" then it's not marketing.
...click on link for more information and related articles.

MORE SHOWS… Globalization has opened the doors to new and expanded shows around the world. The greatest increases are in China, India and other parts of the Asian marketplace.

MORE COMPETITION… Time is short and trade shows face competition from corporate events, from golf events as association fund-raisers or just

Economics is a social science that seeks to analyze and describe the production, distribution, and consumption of wealth. [1] The word "economics" is from the Greek οἶκος [oikos], "family, household, estate," and νόμος [nomos], "custom, law," and hence means "household management." "management of the state." An economist is a person using economic concepts and data in the course of employment, or someone who has earned a university degree in the subject.
...click on link for more information and related articles.

MORE CONSOLIDATION… Show organizers and owners are aging or changing focus. From major owners to small shows, show

MORE OUTSOURCING When owners and organizers realize they can’t keep up with new technology, rapidly growing markets, or shifts in association demographics or industry economics, they increasingly look for outside experts to handle all or part of the trade show job.

MORE OPTIONS Companies may opt to decrease space at big shows and spread the dollars among smaller regional or local shows, utilizing dealer, agent and representative networks to spread the word about the company

MORE EMPHASIS ON MARKETING Thanks to technology, there are more outlets for marketing –

"Management" (from Old French ménagement "the art of conducting, directing", from Latin manu agere "to lead by the hand") characterises the process of leading and directing all or part of an organisation, often a business, through the deployment and manipulation of resources (human, financial, material, intellectual or intangible). Early twentieth-century management writer Mary Parker Follett defined management as "the art of getting things done through people."
...click on link for more information and related articles.

Julia O'Connor - Speaker, Author, Consultant - writes about practical aspects of trade shows. As president of Trade Show Training, inc,, now celebrating its 10th year, she works with companies in a variety of industries to improve their bottom line and marketing opportunities at trade shows.

Julia is an expert in the psychology of the trade show environment and uses this expertise in sales training and management seminars. Contact her at 804-355-7800 or check the site http://www.TradeShowTraining.com

Electronic mail, abbreviated e-mail or email, is a method of composing, sending, storing, and receiving messages over electronic communication systems. The term e-mail applies both to the Internet e-mail system based on the Simple Mail Transfer Protocol (SMTP) and to intranet systems allowing users within one company to email each other. Often these workgroup collaboration organizations may use the Internet protocols for internal e-mail service.
...click on link for more information and related articles.

Digg this article.

Six Trade Show Trends for '06

Trade shows provide the best face-to-face marketing effort but shifts in economics and demographics are important to note.

Other articles